Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations.  While most predictions rarely pan out in exactness, one thing we can say for certain - 2011 will be a very interesting year indeed. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Tony Zambito

DECEMBER 19, 2010

  My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.  Trend 7: 2011 will be The Year of the Buyer. I truly believe that 2011 will be the year B2B businesses begin to devote time and resources to developing strategies that are focused on the buyer. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

FEBRUARY 11, 2011

Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    I highly recommend this good read and it can be found here at this link: B2B Blogging Trends in 2011. .    A nice effort from Tony Karrer and Tom Pick!

Paper 100

Paper Trends B2B Marketing B2B 100

Tony Zambito

AUGUST 17, 2011

  Recently, Brent Leary and John Hernandez offered a perspective for The Social Customer in a report called The Social Customer Engagement Index 2011.  .  The people at Alterian have talked about a Social Engagement Index (SEI) as well as a Social Sentiment Engagement Index (SSEI). 

Social Networks 100

Social Networks Buy Interactive Marketing Social Marketing 100

Tony Zambito

JANUARY 18, 2011

" On January 27, 2011, I will be speaking for the CustomerThink Thought Leadership Summit entitled B2B Digital Marketing: The Future Starts Now ( [link] ) and addressing the topics of demand generation and buyer personas.    I encourage you to register to hear a great line up of speakers and topics. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

Tony Zambito

MARCH 28, 2011

  Satmetrix, in their 2011 Net Promoter Industry Benchmarks study, conducted surveys with over 20,000 consumers.  According to a recent Satmetrix Net Promoter study, one in five consumers switch brands based on a bad buying experience and/or bad customer experience. 

Studies 100

Studies Spending Social Media Amazon 100