Tomorrow People

DECEMBER 21, 2011

Which marketing channels did you use in 2011? This is the crucial part. Assess what your business approach is for the year ahead, then consider how you can reach your target market. Think bigger. Did you stick to the same ones, despite limited returns? Track it.

Planning 120

Planning Marketing Plans Multi-Channel Inbound Marketing 120

Tomorrow People

NOVEMBER 25, 2011

After all, an average 22% of total business marketing budgets is spent on SEO marketing , according to the companies surveyed recently ( Source: UK SEM Benchmark Report 2011 ). The two should fit together. So why do so many companies spend money on something that works against their main marketing strategy? SEO vs. the sales funnel.

SEO 120

SEO Paid Search Agency SEM Advertising Agencies 120

Tomorrow People

NOVEMBER 23, 2011

After all, some 65% of UK companies are spending more than £5,000 on SEO marketing each year ( Source: UK SEM Benchmark Report 2011 ). So if the internet does indeed offer so much scope for development why are so many companies still missing out? So what can British companies do to win more with SEO? Add a strategy.

SEO 120

SEO Paid Search Agency SEM Inbound Marketing 120

Tomorrow People

JANUARY 16, 2012

A great place to start is by looking at some key areas including: Your marketing strategy: Your overall marketing strategy and plans, both for 2011 and 2012. Have you made some New Year’s resolutions to get more out of your marketing in the year ahead?

Planning 120

Planning Marketing & Strategy Marketing Prospects ROI 120

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. The second and third stages can be refined with sales training and practice, but stage one is down to hard graft, lots of rejection and changing consumer behaviour. Outbound cold calling.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

FEBRUARY 27, 2013

But pick up any book on selling written before 2011 and there will be lots of chapters about ‘getting past the gatekeeper’ and ‘overcoming objections’ etc. The second and third stages can be refined with sales training and practice, but stage one is down to hard graft, lots of rejection and changing consumer behaviour. Outbound cold calling.

Paid Search Agency 120

Paid Search Agency Cold Calling Marketing Qualified Leads Sales Qualified Leads 120

Tomorrow People

APRIL 12, 2013

This is the problem that we set out to solve in mid 2011. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. But like any marketing activity, it’s only good as long as you can scale, measure and improve.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

This is the problem that we set out to solve in mid 2011. It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. But like any marketing activity, it’s only good as long as you can scale, measure and improve.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

OCTOBER 24, 2012

UK companies that successfully gained new customers through social networking rose to 41% in 2011, 8% up from the previous year''s figure. Globally the figure has seen a 7% rise for the same period. Keeping up with the Joneses.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

OCTOBER 24, 2012

UK companies that successfully gained new customers through social networking rose to 41% in 2011, 8% up from the previous year's figure. Globally the figure has seen a 7% rise for the same period. Keeping up with the Joneses.

Social Media 120

Social Media SME Media Marketing Budget 120

Tomorrow People

SEPTEMBER 13, 2012

In 2011, Chrysler's Twitter feed played host to the following pearl of wisdom: "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to *ing drive.". Conclusion: Stop to consider if your campaign can be used for evil, as well as good. Chrysler commissions hapless marketing agency.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Tomorrow People

FEBRUARY 1, 2012

In the latter half of 2011, Google rolled out its own social network. Dubbed Google+, the service is Google's second attempt at a social network. With many similarities to Facebook, Google+ feels familiar and fresh at the same time. Delving deeper into the service, there are a few sharp differences between the two competitors.

Social Media 120

Social Media Google Media Social Networks 120

Tomorrow People

SEPTEMBER 19, 2012

billion visits to search engines in April of this year alone, an increase of 89 million compared to the same month of 2011. Therefore your content needs to follow the basic rules of SEO and be optimised for the keywords that they are searching for. UK internet users made 2.2

Inbound Marketing 120

Inbound Marketing Advertising Agencies Lead Scoring Lead Ranking 120