Sales Engine

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What's Your Story?

Sales Engine

Steve Jobs’ keynote at his last Worldwide Developer’s Conference keynote in 2011 is an excellent example of business storytelling and a master storyteller at work. Leaders whose organizations are well-versed in the transformational power and science of business storytelling, win!

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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history to acquire new audiences—they needed to launch a massive digital initiative.

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What Can a B2B Marketer Learn From a 150-Year-Old Museum?

Sales Engine

Sometime in 2011, the Metropolitan Museum of Art in New York City decided that it could not rely on its 150-year history acquire new audiences—they needed to launch a massive digital initiative.