Buzz Marketing for Technology

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive.

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What Social Data can Teach You about Audiences

Buzz Marketing for Technology

With this in mind, we set out to find a simple list of “2011 NCAA Football Rankings” – an easy Google search is there ever was one. I assumed that the top result, ESPN’s 2011 NCAA Football Rankings , would be the perfect match for our search, until I looked at the data.

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Just 4 People doing Social Media?

Buzz Marketing for Technology

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

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Social Media Data: Time to Embrace it

Buzz Marketing for Technology

A 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.”

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Social Media is not a campaign it’s a commitment!

Buzz Marketing for Technology

Imagine it is New Years Eve 2011, just 2 short. Email this to a friend? Related posts: Social Media speeds Onboarding I am officially up and running now in my. Just 4 People doing Social Media? Using Social Media to Deepen Customer Relations An obvious win for companies looking to jump into Social.

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News Feed Optimization (NFO) is the new SEO!

Buzz Marketing for Technology

11 B2B Marketing Predictions for 2011 Around this time last year I wrote about the 10. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

percent from 2012 and almost triple the amount spent in 2011. According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Overall, U.S. retail m-commerce sales are predicted to reach nearly $39 billion in 2013, up 56.5