2011 Related Topics 
B2B Memes
JANUARY 10, 2011
Was hoping to eat in 2011.”. That was the implicit question in a plaintive tweet last week from Bob Scheier: After a look at HubSpot’s Writers Network , he asked: “Why are rates so low ($50/blog post)?
B2B Memes
MAY 11, 2011
One of the findings of Edelman’s 2011 “ Trust Barometer ” is, as Krishna De puts it , that “the more we hear something, the more likely we are to believe it—59% of respondents will believe the information they receive if they hear it 3 – 5 times.”. There are at least three equally compelling arguments in favor of it: 1.
B2B Memes
DECEMBER 10, 2012
Clearly, the Paul Conley of 2011 and the Paul Conley of 2012 can’t both be right. More companies are now willing to court controversy, he says, and he boldly predicts that in 2013 at least one non-publishing brand will do “solid, hardcore, investigative” journalism. But here I have the perfect opportunity.
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