Marketing Insider Group

DECEMBER 8, 2011

What did you learn in 2011? Next week I will be joining my good friends Adam Needles (@ abneedles ), Ardath Albee (@ ardath421 ) and Craig Rosenberg (@ funnelholic ) for a round table discussion on # B2B Marketing – 2011 Year in Review and predictions for 2012. What Did We Learn In 2011? Hey B2B marketers! Image Source.

B2B Marketing 100

B2B Marketing Planning B2B Mobile Marketing 100

Ambal's Amusings

JUNE 30, 2011

It is called Content Marketing World 2011. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. Joe, is the co-author of Get Content. Get Customers. and one of the leading thought leaders behind the content marketing and social media movement.

Content Marketing 100

Content Marketing FAQ Content Storytelling 100

The Point

FEBRUARY 8, 2011

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

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Aggregage Trends B2B Thought Leadership B2B 100

Webbiquity

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. Tags: Marketing Research Marketing Strategy Social Media Marketing 2011 b2b marketing benchmark report b2b lead generation email marketing generating PR buzz longer sales cycles marketing automation software MarketingSherpa telemarketing. Share this on Reddit.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Webbiquity

FEBRUARY 2, 2012

According to Compete.com, traffic to the site did fall off sharply in February and March of 2011 after an initial surge, but has rebounded to new highs since then (though half a million unique visitors per month isn’t particularly impressive for a social media site). Then they began to taper off and disappear.

Best Practices 100

Best Practices Social Media SEO Blogger 100

NuSpark Consulting

JANUARY 2, 2011

Welcome to 2011. This is a good time to think about your goals for 2011. Everyone seems to be doing their list of resolutions. For b2b marketers, think about your target audiences, and continue to understand how they research products. Have you done any business resolutions? Perhaps the list below can help: 1.

Social Media 100

Social Media Marketing & Strategy Marketing Marketing Prospects 100

Avitage

MARCH 7, 2012

Two strategic insights I found especially helpful: Must have a real-time mindset (David Meerman Scott) The “consumerization” of B2B marketing (Tom Pisello) This summary of especially salient points looks like a pretty good content checklist: Content will get shorter (Doug Kessler) Relevance will become the new standard (Sandra Zoratti) Must become (..)

Social Media 120

Social Media Microsite Planning Social Marketing 120

Marketing Insider Group

DECEMBER 28, 2011

Whatever the reason for humanity’s obsession, here’s my simple objective: to share with you the B2B Marketing posts that generated the most traffic, conversation and sharing in 2011. Here were some other top posts from 2011 in case you missed them: The Biggest Mistake Marketers Make. Have The Right Content.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

Marketing Insider Group

JANUARY 18, 2011

Mobile Marketing has appeared on many B2B Marketing lists of things to watch in 2011. The association is predicting $13 – $14 Billion will be spent in 2011 on mobile advertising. MMA’s top ten for 2011. Will the dream of the electronic wallet finally become a reality in 2011? Mobile payment replaces the ATM card?

Mobile Marketing 100

Mobile Marketing Mobile Advertising Skype Privacy 100

Customer Experience Matrix

JULY 11, 2011

Year-on-Year Growth Rate (Client Count) Year Ending: Infusionsoft, OfficeAutoPilot, HubSpot Pardot, Marketo, Eloqua, Manticore Technology, Genius All Vendors Combined June 2011 52% 68% 55% December 2011 97% 93% 97% So, what does this mean? Is the marketing automation bubble about to burst? Not necessarily.

Marketing Automation Services 120

Marketing Automation Services Manticore Marketing Automation ActiveConversion 120

Everything Technology Marketing

APRIL 4, 2011

Take the 2011 B2B Content Marketing Survey It may sound easy to create crisp definitions of market segments, buyer personas, and buying stages, and then to build compelling content for each relevant intersection of these three (or more) dimensions. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

JANUARY 1, 2011

It is January and time again for the obligatory 2011 predictions. Many marketing experts have strong opinions on what they think will happen in 2011. I asked you to rank the marketing areas you think will become more important in 2011. Happy New Year! Marketing will be expected to show how it impacts new revenue generation.

Work Management 100

Work Management B2B Marketing Marketing Management Marketing Automation Services 100

The Point

JANUARY 20, 2011

In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011. . • 1 in 3 marketers think measuring ROI will be their top marketing challenge in 2011.

Planning 100

Planning Allocation B2B Marketing Google 100

ViewPoint

DECEMBER 20, 2011

Here are our guest marketing and sales bloggers along with their ViewPoint posts in 2011: Ardath Albee , CEO, Marketing Interactions eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Webbiquity

JANUARY 7, 2011

A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. So what’s next?

Social Media 100

Social Media Trends Social Marketing Media 100

Everything Technology Marketing

MAY 31, 2011

SlideShare views for the new report " 2011 B2B Content Marketing Trends " are off the charts - looks like we have a topic that is really resonating with B2B marketers. Companies spend an average of 20 percent of their budgets on content marketing. The most popular channels to deliver content: website, live events, email.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

ViewPoint

FEBRUARY 2, 2011

Wiley, 2011). So at the start of 2011, here are a few bigger trends I see shaping the way B2B marketers will do business in the coming year. Follwer her on Twitter @marketingprofs. But every once in a while it’s good to take a step back to take stock of the bigger picture, to put ideas into perspective.

B2B Marketing 120

B2B Marketing Trends Marketing Management Planning 120

Convince & Convert

FEBRUARY 1, 2011

We settled on 5 trends that we think will be especially important in 2011 (read or print yourself via Scribd, or see below for short summary). Trends to Watch in 2011. Also, if you’re a content marketing fan, check out this other white paper on Rethinking Your Content Marketing Strategy. Organizations Will Become Publishers.

Trends 124

Trends Fulfillment Social Media Keywords 124

Marketing Insider Group

JANUARY 6, 2011

“ Over the holidays I was honored to learn that I was being included in the Focus 2011 Trends Report: Social Media Marketing. You may have seen my recent posts on how I think “ The Future of B2B Marketing: It’s Social “ and also what I believe “ Is The Future Of The Social Media Role?

Social Media 100

Social Media Marketing Report Social Marketing Trends 100

Ambal's Amusings

JANUARY 7, 2011

Joe Pulizzi has rounded up over 100 of content marketing thought leaders to weigh in on content marketing and social media predictions in 2011. Download the 2011 content marketing and social media predictions eBook. What is my content marketing prediction for 2011? Content Marketing Action for 2011. Minimize your content.

Content Marketing 100

Content Marketing Content Social Media Twitter 100

Marketing Insider Group

DECEMBER 21, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

ViewPoint

JANUARY 11, 2011

Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions. Roles will continue to segment. No longer will the Inside Sales Rep be a “jack of all trades” Roles will be clearly defined and measured based on specific desired outcomes.

Top of Funnel 120

Top of Funnel Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

SEPTEMBER 22, 2011

Tweet For proven approaches to drive the highest return on the money you’ve invested in marketing and sales this year, watch the replay of the second half of our webinar presentation, “ Six Funnel Focal Points to Finish 2011 Strong. ”.

Webinar Metrics 120

Webinar Metrics Top of Funnel Ideal Customer Profiles Case Study 120

NuSpark Consulting

DECEMBER 12, 2010

With 2011 among us, it’s always a good time to reflect on the past and think about the future; especially from a marketing perspective. What are your company’s short-term and long-term goals? How are you contributing? What can you do better?

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Marketing 100

Webbiquity

JANUARY 25, 2024

At its peak, it had over 85 million subscribers worldwide in September 2011. And while it did bring new products to the market, it never returned to the peak of its 2011 success, and today it has a 0% share of the smartphone market, while Samsung and Apple hover around 19% each as of the first quarter of 2023.

First-Mover Advantage 149

First-Mover Advantage Dwell Paid Search Agency Bandwidth 149

Tony Zambito

DECEMBER 5, 2010

  The year 2011 will shape up to be a transformative one for sales and there will be significant rethinking on how sales functions are integrated into B2B organizations.  While most predictions rarely pan out in exactness, one thing we can say for certain - 2011 will be a very interesting year indeed. 

Trends 100

Trends Buyer Personas AIDA Buyer's Journey 100

Convince & Convert

FEBRUARY 27, 2011

It’s an exciting day, and the lineup for the 2011 edition of Social Media Success Summit has been announced. As a presenter, I am of course biased, but this may be the best combination of social media thinking in one virtual conference ever assembled. Do you agree?

Social Media 114

Social Media Media Banner Ads Webinar Metrics 114

Smashmouth Marketing

MARCH 31, 2011

Green Leads is pleased to announce that we will be a Gold Sponsor at the SiriusDecisions 2011 Summit--B2B Sales and Marketing: Forging a New Alliance. The event is scheduled May 4-6 at the Fairmont Scottsdale Resort.

Peer-to-peer 100

Peer-to-peer Sales Qualified Leads Lead Scoring Lead Ranking 100

Biznology

DECEMBER 2, 2011

What do you mean that the holiday season of 2011 is over? Heck, we’re still in the same calendar week as Cyber Monday 2011! Whatever you have done for the online shopping season for 2011 is already in place and running. Whoa there, big fella!!! It just got started? Have you lost your bits and bytes? ” mentality.

PPC 80

PPC Social Media Conversion Rate SEO 80

Biznology

DECEMBER 16, 2010

I am declaring 2011 the Year of the Online SMB. All these factors lead to my prediction that 2011 will be the Year of the SMB. Suffice it to say that I am bullish on 2011 being the year that the SMB gets into the full swing of the online marketing world. Are you ready? I'm stalling here because I really hate doing this.)

SMB 80

SMB Marketing Budget Internet Marketing Google 80

Marketing Insider Group

OCTOBER 9, 2018

When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]. Today, it reports around 7,000.

Consulting 203

Consulting Advertisements Advertising Marketing Report 203

Biznology

JANUARY 11, 2011

Recently, I was approached, along with a lot of other digital marketing experts, to provide advice to e-Commerce companies for the most important areas on which to focus for 2011. You'll have to scroll fairly well down the page to find me, but don't do that. Instead, read the advice from each expert.

Paid Search Agency 80

Paid Search Agency Companies Wikipedia Marketing 80

Ambal's Amusings

NOVEMBER 24, 2011

Dear Blogsphere Friends - Have a Happy ThanksGiving surrounded by the love and warmth of family and friends during this wonderful Fall season. I have many, many things to be thankful for during this ThanksGiving.one of the top items on the list is (of-course!) getting to know so many of you in the blogsphere.

Education 100

Education Course Video Marketing Marketing 100

Industrial Marketing Today

DECEMBER 22, 2011

As we wind down 2011, this is a good time to review all the industrial marketing posts that I have published here and been viewed by you, my readers, during the year. Not all the posts were written in 2011, one was way back from 2008. There you have it, my top 10 list of industrial marketing blog posts for 2011.

Marketing Analytics Tools 60

Marketing Analytics Tools B2B Thought Leadership Buying Cycle Thought Leadership 60

Everything Technology Marketing

OCTOBER 22, 2010

MarketingSherpa asked more than 900 B2B marketers how they expect their marketing budgets to change for 2011. The results are in: The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC.

Marketing Budget 100

Marketing Budget Allocation B2B Marketing Trends 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Facebook Advertising – will continue to improve and unfortunately get more expensive.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line.

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Top of Funnel Webinar Metrics Cost per Acquisition Clickthrough 120