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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

ZoomInfo data shows a rising amount of companies over the past decade have manager and executive job titles with the word “loyalty” in them. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. Source: ZoomInfo. The Internet Changes Loyalty Approaches (1995–2010). Source: ZoomInfo.

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What Happened to Brand Ambassadors?

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When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. Source: ZoomInfo. Source: ZoomInfo. She was being sold to.

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Has Corporate America Reached A Diversity Tipping Point?

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Since 2010, there has been exponential growth in one essential area: hiring. New data from ZoomInfo shows that over the last five years, there has been a 113% increase in execs with diversity and inclusion titles, and nearly 40% of Fortune 500 companies have on-boarded an executive focused on the issue. Source: ZoomInfo.

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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. For more information about reaching your B2B sales and marketing goals, contact ZoomInfo today! Own your social media strategy.

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Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. Short Answer: Yes. Undoubtedly.

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A Guide to Recruiting Financial Advisors

Zoominfo

has fallen every year since 2010 ( source ). That’s why ZoomInfo has put together this article on how to recruit new advisors, retain top talent and groom your successor. Concluding with ZoomInfo’s Financial Advisor Database. To increase the efficacy of your outreach campaigns, use a contact database like ZoomInfo.

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7 Ways to Incorporate Video into Your Marketing Strategy

Zoominfo

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Contact ZoomInfo today! The post 7 Ways to Incorporate Video into Your Marketing Strategy appeared first on ZoomInfo Blog. Today video remains a hugely successful tactic in the B2B marketing world.