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CEOs are finally embracing social. What does it mean to you?

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An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. This represents a two-fold surge in CEO website visibility since 2010 (32%), reflecting the larger trend of companies becoming self-publishers. 2. The company website is the top spot for CEO communications. 

33 Inspiring B2B digital marketing case studies

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Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. In 2010, the partners presented more than 300 webinars (both their own and through other people). Once they put the webcast on YouTube, a viral marketing effect created 38,800 within 4 months. million. million. million. million.

Twitter leads Fortune 500 social media surge

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Pinterest has grown in membership since its public debut in 2010 and is showing up in the F500. 69% of the F500 have YouTube accounts, a 7% increase from last year. YouTube is as popular with the F500 as Facebook. Berkshire Hathaway is the only company ranked in the top 10 without its own YouTube channel. YouTube is as popular with the F500 as Facebook.

Help me solve marketing’s biggest mystery

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Of course I’m talking about the Old Spice The Man Your Man Could Smell Like campaign of 2010. The TV ads were so good they received more than 6 million views on YouTube! Yes, the ads got plenty of views on YouTube but this is simply another channel to view a television ad. I don’t consider that a “social” integration on the level of the Old Spice campaign.

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Get ready. Social scoring will change your life.

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This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  People are now curating lists of the most influential bloggers by Klout score.

A Very Social Media Christmas

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Social Media best practices YouTube and video humorThis short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could.  Enjoy this Social Media Christmas! Many thanks to all of the wonderful people who make {grow} go!  May you have a joyous and restful Holiday Season! My warmest wishes, Mark.

The ultimate guide to blogging when you don’t have time to blog

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He simply pasted the YouTube link into his blog, wrote a brief comment, and voila — c’est le post. This is a blog post for anybody who has trouble finding the time to blog. In other words, everybody.  I humbly submit a few practical ideas to help you become a time-efficient blogger.  . 1)  Leap. mentioned this in a recent post, but it bears repeating. You will?  Good, I knew it! 

SEO success for your blog in 10 easy steps

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YouTube is the second largest search engine in the world, and it’s owned by Google. Every one of these videos could be a YouTube video that has a link to your specific, related blog post if your videos are relevant to the search terms and tagged appropriately. If you’re like me, when it’s time for the holidays, your mind turns to one thing:  Search Engine Optimization. 

The silent majority: Why people don’t comment on your blog

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“We also do not look at GE Reports as just one site but more as a news and information “system&# with key extensions on Twitter, YouTube, Flickr, email and RSS.  So the commenting, interacting, downloading and sharing extends beyond the orbit of GER.com and out into this constellation of sites from GE.&#. “Why don’t I get comments on my blog?&#. The empty restaurant.

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Creating a content marketing plan — without any content

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Adding your comment to relevant YouTube viral videos can create impressions with thousands of people who are interested in a related topic. Tags: LinkedIn Marketing best practices Social Media best practices Twitter best practices YouTube and video This can be an extremely complicated, time-consuming and expensive proposition! LinkedIn forums. Twitter. Comments. Tweet This! Digg this!

Social media success story: Marketing a medical practice

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winner is randomly chosen from the correct answers and announced by a short YouTube video every Wednesday. And a nice side effect of Truth-O-Meter Tuesday is that the practice has a growing collection of relevant videos on YouTube! Add in a recession and some intense competition, and you have yourself one massive marketing mountain to climb. Blogging. Even Worse Medicine. eBook.

The new realities of marketing through YouTube

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I recently spent a nice evening at a friend’s house as he showed me his favorite YouTube videos (including the Nike soccer video ) on a giant high-definition TV.  started thinking about how much YouTube has changed and the implications for marketing. I’m just weird that way. : ). YouTube is becoming mainstream entertainment. Small screen is king. What did I miss?

This is what happens when Barbie joins Twitter

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The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures.  Sitting at the Dream House watching #OldSpice on YouTube.  This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?).  She even has a Twitter account. Sits at the computer all day.

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Hilarious video, serious marketing lessons

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I wanted to show you this awesome music video because it’s creative, hilarious and it also reinforces a theme I’ve been writing about over several months … Toyota paid big bucks to produce this YouTube video. Tags: Case studies Social Media best practices YouTube and video It’s not meant for TV. It’s meant for the viral web … and viral it went. Point one: The big guns are pouring on to the social web. And they will dominate. This video is about a minivan. But it is a ton of fun.  Get ready. Final point: Content is king baby.  Seriously. Rock on.

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Ten social media problems that drive marketers nuts

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Platform pressure – One blog, Facebook page, or Twitter account is not enough any  more …  and you still need to get on YouTube and Linked in. I do the best I can on what I’m doing right now and don’t worry about expanding too quickly. 6. Trying to deliver measurable business results from social media marketing can be frustrating. The ideas are one thing.  Tweet This! Digg this!

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Is the Internet destroying your culture … or creating it?

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Whether it’s YouTube-inspired dance moves, crowd-sourced literature, or my own personalized information stream, the Internet is inexorably un-tethering  culture from the places on earth and moments in time. “Mass culture is dead. Every one of us is creating our own version of culture.&#. Well, for one, I sense that I am creating my own individual “culture!&#. Tweet This!

Can social media change your company’s culture? I doubt it.

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So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies. Rules, regulations and customs of an industry (defense contractors, law firms). Hardly.  Right?

A powerful story: Simple, but not simplistic

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Tags: YouTube and video best practices

Can social media change your company’s culture? I doubt it.

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So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies. Rules, regulations and customs of an industry (defense contractors, law firms). Hardly.  Right?

How do I get a job in social media marketing?

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Most important requirement: Become a beefy marketer.  An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing.  In my role as an educator and an advocate for social media marketing, this is a question I get asked at least once a week.  Tweet? Digg this!

Are you ready for “The Internet of Things”?

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Tags: YouTube and video futurist sociology

Why your company may not need social media

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There is a natural tendency to want to climb onboard Facebook or YouTube because everyone else is … but take a hard look at what effort is going to be the most effective use of your resources. Let’s have some fun with my buns.  Cinnamon buns, that is. So what determines if the social web can be used effectively in any company?  One key is industry structure. Attentive Service.

Can The Shirtless Old Spice Guy pull off a marketing miracle?

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Can you think of another high-profile example where the TV spokesperson is really interacting and responding to people on Twitter, Facebook and YouTube? Tags: Case studies Marketing Solutions Social Media best practices Traditional media and advertising YouTube and video branding While the hilarious Old Spice ads have been an Internet hit on their own for months (5.5 Tweet This!

Foursquare case study: Are “swarm parties” in your company’s future?

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At precisely 7.52 pm on August 12, 2010, a hearty cheer rose up from our small tea shop on the south coast of England. “It’s a swarm, it’s a swarm!” This is exactly how it went with YouTube, Facebook and Twitter: first success in the US, then in the UK, then years of world domination. Enjoy! people shouted, merrily clinking glasses of champagne. you might ask. What do you think?

Social web and new story-telling

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Tags: Case studies Social Media best practices YouTube and video

The bar for viral marketing keeps getting higher

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Tags: Internet marketing YouTube and video

Why politics may drive the social web

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While President Obama’s use of the social web to connect with voters and raise funds has been well-documented, it may be Scott Brown’s impossible 2010 senatorial win that cements the social web’s role in politics — and perhaps sets it at the forefront of social web innovation.  . YouTube Video Views:  Brown (578,271), Coakley (51,173). Brown did not have one.

Forget your website, create a social footprint

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If you did a web search for you or your company three years ago, the result would have been a list of websites.  If you conducted the same search today, you may get LinkedIn profiles, YouTube videos, Slideshare presentations, maps, perhaps even tweets from Twitter.  In fact, as the social web has emerged, visits to traditional websites have declined dramatically for many companies.

The power shift on the social web: What does it mean to you?

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Remember that just a few years ago, there were few, if any, corporate videos on YouTube and Facebook was a hang-out for college students.  Not long ago, grainy home videos dominated YouTube.  Tags: Marketing best practices Social Media Strategy Social Media best practices YouTube and video business relationships facebook social media twitter New Moon movie trailer. Mafia Wars.

“Think outside the office” video promotes new economy

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Tags: Case studies Internet marketing YouTube and video economic development

What does the future hold for blogging?

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Integration — If you’re working the web well, you probably have content in a number of places like YouTube, Twitter and Slideshare.  In the rapid-fire world of the social web, blogging will surely evolve. What might the future hold for our beloved blogs and how should companies prepare for inevitable change? Will blogging die? But Twitter NEEDS blogging. For millions of people.

We’ve hit a new low: The shittiest social media marketing plan ever

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MySpace, YouTube, Flickr. A local news and media company is getting into the social media consulting business.  You heard me right.  They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!  Step right up and getcha some! They are COMMODITIZING marketing! blog post/week.

The power shift on the social web: What does it mean to you?

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Remember that just a few years ago, there were few, if any, corporate videos on YouTube and Facebook was a hang-out for college students.  Not long ago, grainy home videos dominated YouTube.  Tags: Marketing best practices Social Media Strategy Social Media best practices YouTube and video business relationships facebook social media twitter New Moon movie trailer. Mafia Wars.

Do websites even matter any more?

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You can think of these outposts on Twitter, your blog, Facebook, YouTube or wherever as spokes or outposts leading your visitors home.  Studies show that web page  views have been dropping precipitously as folks park themselves on the social web. But honestly, it seems strange to me that these superb bloggers are even wasting space with this debate. Here’s why. This is where you sell.