So the idea that you could transform a company culture just because it needs to create a Twitter account or YouTube channel is probably fanciful. How grainy, home-made videos of brides falling at weddings have been replaced as the most popular YouTube videos by glossy corporate mini-movies. Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  Anybody who has ever worked in a large company knows that corporate culture can be a very mysterious, powerful, and difficult thing to deal with. I don’t think this is unusual.  MORE >>

Whether it’s YouTube-inspired dance moves, crowd-sourced literature, or my own personalized information stream, the Internet is inexorably un-tethering  culture from the places on earth and moments in time. “Mass culture is dead. Every one of us is creating our own version of culture.&#. This quote from futurist Faith Popcorn sums up a lot of things I have been experiencing lately. Culture used to be narrowly defined by country — perhaps even a region within a country — that had its own way of dress, food, art and lifestyle. Now, I make my own newspaper. MORE >>

Spammers almost killed Twitter in 2009 and Quora in 2010. But after several years of effort, Klout is still missing out on a real gold mine of online influence — blogs and YouTube videos. You can also connect YouTube, Instagram, Tumbler, Blogger, WordPress, Lastfm and flickr, but they don’t compute in your score. Klout announced a radical overhaul to its scoring system, site design, and score transparency. But what is the real impact? Will it make a difference? ” Substantially more data points. Joe Fernandez of Klout. Tempering the vacation effect. Thanks! MORE >>

She stood by me in the early days and I had tears in my eyes when I met her for the first time at Social Slam in 2010. Some of her videos have had more than a million YouTube views. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Should I give away presents like Oprah? Should I honor my community in some way? Should I just ignore it and carry on? started answering these questions a dozen times but it just seemed like a bunch of self-centered navel gazing so I quit. In my brief period of {grow} nostalgia (about an hour!), In fact. MORE >>

Adding your comment to relevant YouTube viral videos can create impressions with thousands of people who are interested in a related topic. Tags: LinkedIn Marketing best practices Social Media best practices Twitter best practices YouTube and video When somebody talks about “content marketing,&# they’re really talking about “content engineering&# — scientifically optimizing documents such as blogs, case studies and white papers to create search engine results and sales leads. This can be an extremely complicated, time-consuming and expensive proposition! MORE >>