Paul Gillin

OCTOBER 3, 2013

I have worked with BtoB for nearly seven years, publishing about 120 columns and articles during that time. The staff has always been a joy to work with, and BtoB has played a critical role in my own education about the transformation of media. My association with BtoB began as a happy accident.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

AUGUST 29, 2012

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. By the time of the early 2010 rollout, more than 2 billion unbranded Dry Max diapers had already been sold “without issue,” Fox said. In February, 2010, a visitor began a campaign called “Flood the CPSC!”

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JUNE 17, 2010

By early 2010, that number was over 5,000. Recruiters have found that social channels are far more effective in identifying prospective employees than recruitment advertising sources and that prospects came into the hiring cycle with a better understanding and more enthusiasm about the company they were hoping to work for.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

OCTOBER 12, 2011

In 2010, the analyst is to the value creation dance what the CIO was in the 80s and 90s: unloved, misunderstood but poised to play a major role in the future. We’re living in a complex society and the ticking bomb is not understanding how operations work. Let’s analyze it. At BP, that was not the case. Can one person know it all?

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

AUGUST 4, 2012

I first met Peter nearly 30 years ago when he and my ex-wife worked at the same PR agency. He invited me to give some presentations to a couple of clients and then hired me in 2010 to visit his offices in Boston’s South End once a month and talk about different aspects of social media promotion. How could you not?

Cross-Selling 50

Cross-Selling Newsletter Ad Agencies Public Relations 50

Paul Gillin

AUGUST 9, 2012

We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. The most notable example of Twitter brandjacking was @BPGlobalPR, which popped up during the 2010 Gulf oil and began skewering BP as the oil company desperately struggled to stop the Deepwater Horizon spill.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50