Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. Copyright © 2010 Tiecas, Inc.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JUNE 8, 2010

If you feel stuck for ideas, you can type in the URL of your closest competitor’s website into the research tool, select website content and let Google do the work for you. My Take: This is the make or break step – “build it and they’ll come” doesn’t work anymore. What has worked for you? Copyright © 2010 Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

OCTOBER 2, 2010

Email strategy: Milwaukee Tool worked with email service provider (ESP) ExactTarget in developing an aggressive email campaign containing links to product videos. Copyright © 2010 Tiecas, Inc. needed to drive more repeat visitors of its target audience of retailers, distributors, contractors and other building professionals.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JULY 29, 2009

What’s working for you? Copyright © 2010 Tiecas, Inc. So, I’m leaning more towards Seth’s point of view. Take a look at this video and decide for yourself. After all, when Seth Godin speaks, people listen. Leave me your comments below.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

Out-of-the-box settings will work just fine for beginners and advanced users can fine-tune everything. Do you use other SEO techniques that have worked well for you? Achinta Mitra September 22, 2010 at 9:50 am @Geoff, Thanks for stopping by and commenting. Copyright © 2010 Tiecas, Inc. Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

NOVEMBER 16, 2009

Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list. Copyright © 2010 Tiecas, Inc. You’ll receive your first issue immediately even if it is 2:00AM on a weekend.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. billion in 2009.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

As part of a new Web design project that I’m working on for an engineering company, I’ve spent quite a bit of time in the past two weeks reviewing Websites of well-known engineering, procurement and construction (EPC) companies. www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010. billion in 2009.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. Copyright © 2010 Tiecas, Inc. And yes, it does cost money.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

APRIL 23, 2012

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” It is not just about facts and figures, engineers want content marketing to talk about challenges and issues that they face in their work life on a daily basis.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Industrial Marketing Today

MAY 6, 2011

Yup, social media does work in the industrial sector, sometimes. In 2011, 33% of the respondents chose this option which is a five point jump over 2010. BTW, I found out about the study from a discussion posted on a LinkedIn group called Automation & Control Engineering. Digital marketing trends in 2011.

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

APRIL 15, 2011

Here are some stats and quotes from one of their press releases: Designers and engineers downloaded 48 million 3D CAD product models – or an average of 4 million per month – across the globe in 2010. Working with PARTsolutions to deliver 3D Part Catalog Technology continues to benefit our business and bottom line.”.

Lead Ranking 60

Lead Ranking Work Management Lead Scoring Marketing Management 60

Industrial Marketing Today

JANUARY 10, 2011

There must be a logical explanation for what seems to be a contradiction of everything I’ve read and have experienced in my 20+ years of working with manufacturing and industrial clients. That in my opinion is exactly how inbound content marketing is supposed to work for lead generation.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

NOVEMBER 14, 2010

In his article “Engineers—re-engineer yourself,” published in the March/April 2010 issue of InTech, he wrote , “Engineering is a detail-orientated job. To apply that quote in his work, Dr. Norr says, “ Once I understand a customer’s pain, I can point out how specifically my expertise can eliminate that pain.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

JUNE 4, 2011

In this post I’ll talk about how the three work together nicely in industrial and manufacturing marketing. What is even more amazing is the fact that this has not changed much from 2010 to 2011 as shown by the chart below from eMarketer. If so, how well is it working for you? Does your company use a blog?

Inbound Marketing 60

Inbound Marketing Lead Generation Top of Funnel Lead Scoring 60

Industrial Marketing Today

AUGUST 24, 2010

by Achinta Mitra on August 24, 2010 in B2B Lead Generation , Industrial Websites , Website Design & Development Unless you’ve been on a very long sabbatical from industrial and manufacturing marketing, you very well know that your website should be the hub of your online marketing. Copyright © 2010 Tiecas, Inc.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60

Industrial Marketing Today

DECEMBER 15, 2011

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( See chart below ). These results match what I’m finding on the ground.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60