Eloqua Experience 2010
OCTOBER 20, 2010
It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). They are raving about Eloqua 10.
Best of 2010 – 13 Twitter Tips for Increasing Engagement
DECEMBER 22, 2010
2010 in Review! original on increasing engagement posted October 18, 2010) A major frustration for people trying out Twitter for the first time is figuring out how to get anyone to respond. What works for you? We’re posting the best articles from the year to help you get 2011 off to the right start! While it’s ok to post your blog posts to Twitter, etc.,
How PR and Social Media Can Work Together
DECEMBER 6, 2010
Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both are critical tools for dealing with bad news or crisis situations. Both require relationships with influential people in one’s industry to be effective. And both rely on the ability to tell an interesting story. Since many (most?) Share this on Bebo.
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works through a series of pro and cons of applying social media stragies in a traditional business environment. Like what?
The State of the Blogosphere 2010
DECEMBER 13, 2010
Brian Solis Home Articles Business – Marketing PR 2.0 – New Communications Social Media Speaking Books Appearances About The State of the Blogosphere 2010 December 13, 2010 View Comments The question we ask ourselves when examining the state of the blogosphere is whether or not the cup is half full or half empty? IT really is poor work. If pouring, it is half full.
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)
OCTOBER 5, 2010
You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.
Neuromarketing and How Content Marketing Works
Writing on the Web
NOVEMBER 23, 2010
What are 3 ways to frustrated your reader’s brains? Last week, I presented a speech at the 5th International Customer Media Congress in Haarlem, The Netherlands. Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. hope you enjoy it and learn something. Let me know if you have questions… Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on Facebook. Share this on FriendFeed. Email this via Gmail. Add this to Google Bookmarks.
The Changing Nature Of Work [Slideshare]
B2B Marketing Insider
MARCH 12, 2014
One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. I’ve talked about how HR is becoming the marketing department. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role. Globalization. Strateg
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
items that should be in your 2010 email budget by BtoB Magazine. How can marketers craft email subject lines that work? While social media is the flashy show horse of online marketing, email remains the solid workhorse. Email marketing remains one of the top spending priorities for online, after search and display advertising. Well, unlike social media, email is virtually universal.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Among these nuggets of fold wisdom: “Be a friend to get a friend, “Plan yer work and work yer plan and “It is just darn right rude to auto DM when Tweeters follow ya’!. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Social Media requires a considerable of time and resources to make it work. A toe-in-the-water approach doesn’t work with social media; it requires a commitment and a sustained investment, because while the payback can be considerable, it won’t happen overnight. s, 50?s,
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. Marketers over 2010 will get much savvier about doing this, however.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
Task management is time management: 3 tools that work
APRIL 29, 2015
Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. But that’s so 2010. The post Task management is time management: 3 tools that work appeared first on Biznology. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. Your Google+ account.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. All You Need to Know About Twitter in 2010 [Infographic] by Mediabistro. What types of information are worth sharing, beyond blog posts?
Best of 2010 – Increase Sales by Improving Customer Touchpoints
DECEMBER 30, 2010
We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. With touchpoints that are going well, what’s working and what can you learn about it?
Best LinkedIn Guides, Tips and Tactics of 2010
FEBRUARY 16, 2011
Chris Cree details how the “follow company capability works on LinkedIn, while noting that rather than trying to incorporate every new feature under the sun (like a certain other popular social network), LinkedIn has been steadily adding new features, selectively, that fit with its corporate and professional focus. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.
Best Website Design Guides and Tips of 2010
MARCH 3, 2011
Writing “web design inspiration can help you stay up to date on current trends, as well as seeing how to structure designs, control color palettes, work with usability, and understand the overall design process, Eric Shafer shares a gallery of beautiful and remarkable website designs. Things That Websites Need in 2010! Tables are out; CSS is in. Visual Website Design.
Ten reasons to blog – even if nobody reads it
grow - Practical Marketing Solutions
NOVEMBER 7, 2010
. Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all. There must be some good business reason they do it, right? . There better be. Do your competitors have a blog? This is valuable real estate!
Cartoon: Who is creating content for your company?
Digital Body Language
NOVEMBER 19, 2010
Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). hope you enjoy it! First posted this morning on It's All About Revenue : Tags: Social media Content
Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
Social Marketing Forum
NOVEMBER 26, 2010
This brief offers an introduction to word-of-mouth, analyzes what it is, how it works, why it works, how it is linked with social media and what are the main benefits to get started with the most effective form of marketing a customer-centric and participative business has: word-of-mouth marketing. Working with opinion leaders is for that matter not only a prerogative of online WOM.
How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
JUNE 22, 2010
He most recently worked as the marketing director at Enquiro, one of North America’s leading search marketing agencies. Technology Naughty Vs. Nice In 2010 2. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. Here is what the experts had to say: Q. If a rep. Pacific).
A Simple B2B Marketing Framework
Everything Technology Marketing
JULY 10, 2010
The framework starts at the bottom with the “Market Knowledge Layer” - the foundational aspects of understanding the market opportunity and customer problem - and then works its way up to tactical execution of marketing programs along the customer life cycle. We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity.
B2B Social Media Marketing -- Does It Work?
DECEMBER 23, 2010
Are you a Search Engine Watch Member? | Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work? Real-Time Activity Stream B2B Social Media Marketing -- Does It Work? Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run.
B2B social media case studies - 3 you can learn from and why they work
NOVEMBER 8, 2010
Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. What don’t we see a lot of? Cheers!
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Liza Hausman explains how feeds, traditional search and social network search can work together and steps through “four ‘musts’ of on-site social optimization for organizations. Adoption soared. 85% of Inc.
10 User Generated Content Campaigns That Actually Worked
MARCH 12, 2015
In 2010, Target pledged to donate $500 million to education and promised to double contributions down the road with a popular college acceptance letter competition. increase in revenue between 2009 and 2010. 8) Pepsi MAX. Tired of struggling to crank out the endless streams of content needed to appease today’s consumers? You’re in luck! Chobani attributes the campaign to a 225.9%
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It started 2010 with roughly 350 million users and is now on its way to 600 million. How can you stand out from the crowd, grow your fan base, get “likers to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time? Facebook Marketing Tips and Guides.
Technology Naughty Vs. Nice In 2010
DECEMBER 23, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Technology Naughty Vs. Nice In 2010 December 23rd, 2010 | By Sean Sullivan The following is guest post by Sean Sullivan, security advisor for F-Secure North America. They work hard and in many cases use their laptops on public networks like airport terminals and coffee shops for a mix of business and personal reasons. Technology Naughty Vs. Nice In 2010 2.
Facebook Advertising Tricks for B2B Marketers
Buzz Marketing for Technology
DECEMBER 15, 2010
Facebook unlike Google works off of the “or” operand not the “and” operand so you can use this to your advantage by placing as many of the companies you want to target into the Workplaces field and thereby target the employees of all of those firms. This will give you a feeling for how the self service system works and perhaps even try some of the tricks above for your initial ad buy.
9 Reasons Why Your Social Media Strategy Isn’t Working
DECEMBER 14, 2010
If this feeling sounds familiar to you, here are some reasons why your social media strategy might not be working for your business. 1. Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. I’d bet not often.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Working against us, some PR people aren’t quite so savvy and are spamming these bloggers, Heather Whaling lays out an excellent model for doing blogger outreach right, including collaboration (“how can we provide content that will drive traffic to their site? ) and content (“before you ever think about pitching a blogger, make sure you’re offering something valuable ). Best Social PR Guides and Tips of 2010 (So Far). Optimize company news for SEO benefit? ‘Loser. PR and SEO.
Small business? THIS is how to work the social web!
grow - Practical Marketing Solutions
AUGUST 31, 2010
We make everything here locally (mostly in-house), the cost of goods is high and selling wholesale is not very beneficial to the bottom line. My hope is that if someone discovers my work in a big box store, they are curious to know more about me. Knock on wood, it’s worked pretty well so far… How has your marketing strategy evolved? People are very smart. Tweet This!
How Content Travels and Works in Social: Stories and People
Social Marketing Forum
NOVEMBER 28, 2010
But if we want content to work, it has to be customer-centric. Last week, at London’s International Content Summit, Antony Mayfield of iCrossing, shared some views on the relationship between content and social in a presentation called “How Content and Social Work Together”. How Content and Social Work Together – Content summit Antony Mayfield 2010.
The New Marketing Accountability
B2B Marketing Insider
OCTOBER 5, 2010
Sometimes, the CEO wants to “evolve a brand and sometimes sales folks want to work under the cover of a massive awareness blitz. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Late last week, I responded to a post by my new friend Adam Needles, VP Marketing of Left Brain Marketing.
Top 56 B2B Marketing Posts for September 2010
B2B Marketing Zone Posts
OCTOBER 5, 2010
Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Doesn’t this take a lot of work? uberVU.
Content Sharing: the What and Why
Social Marketing Forum
NOVEMBER 22, 2010
It is probably not a world shocking finding and should definitely be further worked out (there is for example also an important dimension of “timing” and even “coincidence” and “design”) but it becomes time that we look further than the content itself and evaluate the context much more, something that is not done often enough today. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover it is all but easy, depends on many factors and requires a good deal of psychological insights. We seldom talk about what it is. Thus context.
11 Myths of Social Media Marketing
MAY 24, 2010
True, there are techniques that work better than others, guidelines that are good to know, rules of etiquette to follow and common mistakes to avoid , but the general skills called for aren’t all that uncommon, and the specifics are teachable. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all.
Top 10 Takeaways from the 2010 Content Strategy Forum
Content Marketing Today
APRIL 30, 2010
As Wikipedia defines it, content strategy is " the practice of planning for content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project." If you don’t have an online content strategy, it’s high time you begin work on developing one to keep your content marketing on target.
Marketing, Death and Taxes
B2B Marketing Insider
OCTOBER 26, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 26, 2010 1 Subscribe Marketing, Death and Taxes Share So Marketing may not be as unavoidable as death and taxes , but lately it is becoming harder and harder to escape.
The Best Email Subject Line For Teleprospecting I've Seen Yet.
Sales Prospecting Perspectives
JULY 28, 2010
We call it "polite persistence" here at AG and I was very proud that the prospect not only responded to Brad, but took the time to compliment his approach and work ethic. The best email subject line I've seen in my career came through my Inbox this week. Brad G, one of our inside sales reps shared an email he had received from a prospect praising his persistence in prospecting him. Love to see that. As I was closing out the email I glanced at the subject line that Brad had sent to the prospect. It read " Attention: Jim - Final Follow up". or "do I know Pete"? Next he uses Jim's name.
How To Focus On Your Marketing Plan
B2B Marketing Insider
OCTOBER 28, 2010
Having crafted a few myself, I am writing this article to share my experiences and tips on what has worked and what didn’t. You have gathered a complete set of inputs from far and wide, so now it’s time to become a hunter and focus in on what has worked in the past and why. And while we all try to avoid these topics, the best way to deal with them is straight on. Hogwash! You
Event Marketing Works, but ONLY if Vendors Add Value
DECEMBER 1, 2010
I've recently been on the conference circuit, speaking and tweeting whatever sales and marketing goodness I can find. One topic that came up at each conference was the quality of the content presented by the various speakers. Some sessions were brilliant; some were nothing more than veiled commercials. The key as an attendee is to be able to pull the brilliant content out of the commercials. The key as a presenter is to avoid the commercials and present brilliant content. Simple, right? Let's face it. And as attendees, we kind of owe it to them to listen. That said, we want to hear value.