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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

As Wikipedia defines it, content strategy is " the practice of planning for content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project." If you don’t have an online content strategy, it’s high time you begin work on developing one to keep your content marketing on target.

How to Calculate Social Marketing ROI

Paul Gillin

According to Wikipedia, ROI is “the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested.” This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. They include Indium Corp., EMC Corp. Of course not. 100,000.

ROI 71

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Digg this!

Media 63

Influencers vs Advocates in B2B Marketing

Buzz Marketing for Technology

According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. It identifies the individuals that have influence over potential buyers, and orients marketing activities around these influencers.

WOM 36

Experimentation Is The New Best Practice


Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. Technology Naughty Vs. Nice In 2010 2. It is the environment in which you apply the principles that is evolving. The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media.

Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

Wikipedia and a handful of open-source software developers were the pioneers. I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. Making the network the organization.

Skype 28

Weinberger Wisdom

Paul Gillin

For example, on Wikipedia you can always find out why an item of information is there. My definition of a good speech is one in which the speaker tells you something you already know in a way that you’ve never considered before. That’s why David Weinberger is one of my favorite speakers. Here are my notes from David’s presentation this morning to the Mass. We are the media.

Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. This would include eBooks, Research, White papers, etc. Tweet This!

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am.

Media 18

Business travel loses its lustre

B2B Marketing Online

Image via Wikipedia If the last 18 months has taught us anything, it is that the world is a lot less of a certain and safe place than we thought it was. We’ve gone from a world in which the Prime Minister hailed the end of boom and bust, and a happy-ever-after financial future for us all, to one where his replacement has had to make swingeing cuts as part of an emergency budget.

The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

In July 2010, 35 charts were shared which were viewed 5,827 times. Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer). Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. No 10: 196 Views. No 9: 199 Views.

Do Email Open Rates Really Matter?

The Point

For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. In fact, not only are the numbers deflated by blocked images or text versions as Wikipedia explains, but they can also be grossly inflated by the Outlook preview pane. Let’s start by defining what open rate means.

How to build emotional engagement in B2B marketing

Chris Koch

Image via Wikipedia. I got a really interesting question last week through my Skribit box: How do you use emotional engagement when talking about dry technology? This may be the ultimate question in B2B, especially as we struggle to integrate social media into the overall marketing mix. Most of the things we sell are about as emotive as army ants. Where are thepeople and the stories?

There is no social media strategy, only marketing strategy

Chris Koch

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. B2B marketing lays the path to a sales discussion and supports relationships with existing customers. Social media is no silver bullet.

B2B 13

What Tools and Management Systems Work Best for B2B Lead Generation


Using a unique Wikipedia-style crowd-sourcing model, Jigsaw delivers the world’s most complete and accurate business contact data available in the cloud.” Technology Naughty Vs. Nice In 2010 2. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. content management system (CMS) is one tool no B2B marketer can go without. 

Understanding Those Mysterious Facebook Spam Messages You May Be Receiving

WindMill Networking

Image via Wikipedia. If you are one of the 400+ million people on Facebook , you have probably already figured out a way to deal with filtering out the many potential notifications that you could be receiving. But this particular type of spam is not related to this type of general message. When I click on the person who sent the email we are not friends. Please comment and educate us!

In social media, no one knows you’re an introvert

Chris Koch

Image via Wikipedia. Two interesting posts this week on how our personalities affect our online behavior. First, Paul Dunay (did I mention that Paul is my favorite B2B blogger yet today?) expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. and, of course, came up with a theory. Doubtful.

B2B 11

Proud Mary, Kodak and Your Brand - A Cautionary Tale

Savvy B2B Marketing

You can defend your brand without struggling. Just pay attention when customers tell you you're losing touch with it. Brands come and brands go. As a marketing manager, you should fight like hell to see that the former happens and fight like hell to see that the latter does not. (At least, not on your watch.). Proud Mary. It turns out that Fogerty had some issues around that. Kodak. Their U.S.

The Mi6 Tweekly: Week of June 21, 2010

MI6 Marketing Agency

Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). The Top 10 Marketing Charts for May 2010 based on # of views. Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Video: @RobinsonRG talks about B2B in a Digital Marketing World. Tuesday. How one Tweet reached 170K followers. Thursday.

The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. This is in addition to the ones I send manually. Think SPOC! Some tips. Thursday. Friday.

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Tweet This!

Social Media Marketing Strategy 101: Definitions

PR Meets Marketing

While  Wikipedia provides a fairly academic definition of social media , here’s my simple definition: Social media is when you and I use online applications, such as Twitter, LinkedIn, Facebook, etc. I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. – Ryan Schoenefeld via LinkedIn. Conclusions.

Have you created a waking dream for your customers?

Chris Koch

For example, in the three categories I’ve looked at so far (there are six categories altogether), we have one company using analytics to predict customer buying patterns (and this ain’t diapers or laundry detergent, ladies and gents—we’re talking six-figure jumbles of complex products and services here). From marketing event to marketing retreat. One example stands out for me. Very cool.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. James L.

Social Media Marketing Lessons From Justin Bieber


As of July, 2010, 16 year-old Justin Bieber is the most searched for celebrity on the internet and has the most viewed youtube video in history. ” According to his Wikipedia page , Justin was “discovered” when Scooter Braun, a talent agent, accidentally came across one of the videos his mother uploaded to youtube. Free Download: 2010 Facebook Marketing Guide.

Don’t They Know Who You Are? Why Reputation Management is Crucial


Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. Digg this!

Book Review: Social Media Marketing


Wikis (Wikipedia, hundreds of specific topic-focused wikis). With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Instead, they want to connect. Social Events (e.g.,

The Insidious Nofollow Tag: An SEO Rant


According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. Tags: Search Engine Optimization (SEO) Akismet Blogger David Leonhardt dofollow Google insidious nofollow tag link juice link spam NetLingo SEO rant The Minority Report web marketing Wikipedia WordPress But it all remains true.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. The problem is finding the right one. Please share!

6 Proof Points that Japan is Leading the US on Twitter

WindMill Networking

Image via Wikipedia. From January to June of 2009 it was reported that the number of users in Japan grew from about 200,000 to almost 800,000.  In March, 2010 that number jumped up to 7.52 Twitter in Japan Update 2010 – Statistics, Video and Duck Mouth? million users and it was reported that  14% of global tweets are now originating from Japan. Don’t believe me?

Glossary: 29 Email Marketing Terms Marketers Must Know


According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility. Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal.