Industrial Marketing Today

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. searched Wikipedia for information but couldn’t find an exact definition. Copyright © 2010 Tiecas, Inc.

Focus on Content in B2B Marketing

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Focus on Content in B2B Marketing by Achinta Mitra on April 26, 2010 in B2B Lead Generation , B2B Marketing Collateral , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Social Media Marketing Lately all the talk in B2B marketing has centered on social media. Don’t sell.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. Here are the top items based on social signals.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. A recent Cone Inc.’s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Digg this!

Top 10 Takeaways from the 2010 Content Strategy Forum

Content Marketing Today

As Wikipedia defines it, content strategy is " the practice of planning for content creation, delivery, and governance" and "a repeatable system that defines the entire editorial content development process for a website development project." If you don’t have an online content strategy, it’s high time you begin work on developing one to keep your content marketing on target.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide Lurker - A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion. On the web today, things change fast. An example of this is the Twitter API.

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Mapping Content to the Sales Funnel AND Buyer types

Buzz Marketing for Technology

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. You often hear about the concept of mapping content to the sales funnel (especially in B2B Marketing) but it’s not so common in practice. will self confess that I have ignored this one for a while. This would include eBooks, Research, White papers, etc. Tweet This!

Experimentation Is The New Best Practice

B2Bbloggers

Take a look at this definition from Wikipedia , pay particular attention to the bolded text. Source: Wikipedia. Technology Naughty Vs. Nice In 2010 2. It is the environment in which you apply the principles that is evolving. The B2B marketing trend that I cover in this article has more to do with your personal approach to marketing than a new technology or B2B social media.

Business travel loses its lustre

B2B Marketing Online

Image via Wikipedia If the last 18 months has taught us anything, it is that the world is a lot less of a certain and safe place than we thought it was. We’ve gone from a world in which the Prime Minister hailed the end of boom and bust, and a happy-ever-after financial future for us all, to one where his replacement has had to make swingeing cuts as part of an emergency budget.

Do Email Open Rates Really Matter?

The Point

For this, we turn to Wikipedia : “Open rates are measured using an HTML IMG tag embedded in outgoing emails, calling for a small, transparent tracking image. In fact, not only are the numbers deflated by blocked images or text versions as Wikipedia explains, but they can also be grossly inflated by the Outlook preview pane. Let’s start by defining what open rate means.

The Mi6 Chart Toppers, July 2010

MI6 Marketing Agency

In July 2010, 35 charts were shared which were viewed 5,827 times. Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Chart: Global Ad Spend Comparison, Online vs Offline 2009 vs 2010 (source:@eMarketer). Author: Teresa Herbert. Audience: Senior Executives, Marketing and Sales Professionals. No 10: 196 Views. No 9: 199 Views.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

Wikipedia and a handful of open-source software developers were the pioneers. I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. Making the network the organization.

What Tools and Management Systems Work Best for B2B Lead Generation

B2Bbloggers

Using a unique Wikipedia-style crowd-sourcing model, Jigsaw delivers the world’s most complete and accurate business contact data available in the cloud.” Technology Naughty Vs. Nice In 2010 2. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. content management system (CMS) is one tool no B2B marketer can go without. 

B2B Marketing: Trust + Community = ROI

Buzz Marketing for Technology

Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Trust is not a new thing when it comes to marketing and communications as evidenced by one of the most awaited studies in the communications world is always the annual Edelman Public Relations Trust Barometer. This is actually good news for the B2B Marketer. Tweet This!

Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Writing on the Web

For an interesting overview of how Facebook got started in a dorm at Harvard, read the story on Wikipedia , it’s interesting. Read their story here on Wikipedia. LinkedIn went from 2 to 40 million in May 2009 and 60 million by February 2010. Content Marketing?" alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. Content Marketing?" width="110" height="90" /> True confession time: I am not even close to being smart about using social media for online marketing. No big surprise for those of you who know what an introvert I am.

Tribes Rule the Hyper-Social Organization

Paul Gillin

The popularity of social networks and collaborative projects like Wikipedia attests to these instincts. I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. wasn’t disappointed. Rules Have Changed.

The Mi6 Tweekly: Week of June 21, 2010

MI6 Marketing Agency

Chart: Canadian Ad Spending for 2010 (Source: @eMarketer). The Top 10 Marketing Charts for May 2010 based on # of views. Chart: %age of Visitors From Twitter, Facebook, Linkedin & Wikipedia that View Only One Page. Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Our goal is to provide you with a weekly overview of tweets that feature information you can use and act on. Monday. Video: @RobinsonRG talks about B2B in a Digital Marketing World. Tuesday. How one Tweet reached 170K followers. Thursday.

The 4 Most Common Mistakes in B2B Content Marketing

B2B Marketing Insider

Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. Michael Brenner Jun 3 2010 Great point Daniel. Ryan Beale Jun 3 2010 Michael, Great post. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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The Mi6 Tweekly: Week of July 19, 2010

MI6 Marketing Agency

Search marketing to drive internet ad expenditures: Highlighting the importance of B2B online marketing, ZenithOpt… Dematic Recognized in DemandGen Report’s 2010 Sales & Marketing Alignment Awards: The Annuitas Group is the leadin… Tuesday. Chart: Linkedin, Wikipedia & Twitter Top Social Sites Generating B2B Leads (source: @Leadforce1). Below are selected tweets that were sent out by Chris Herbert, Founder of Mi6 through his @B2Bspecialist twitter account. Monday. This is in addition to the ones I send manually. Think SPOC! Some tips. Thursday. Friday.

The #1 Way to Improve Customer Loyalty and Satisfaction | B2B.

B2B Marketing Insider

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. James L.

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Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. Digg this!

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. Tags: Search Engine Optimization (SEO) Akismet Blogger David Leonhardt dofollow Google insidious nofollow tag link juice link spam NetLingo SEO rant The Minority Report web marketing Wikipedia WordPress But it all remains true.

An Open Letter to Jimmy Wales

Webbiquity

Got your fundraising appeal for Wikipedia. Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. The Wikipedia cabal. Not merely to edit content, or post a comment, but outright delete it (I learned from my first experience at Wikipedia editing never to make any change with keeping a local backup of the text and code). understand you don’t want Wikipedia to devolve into a collection of marketing brochures. Hi Jimmy. It’s a phenomenally time-saving research tool. Call off the dogs.

Mapping the Social Media Landscape

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message. The problem is finding the right one. Please share!

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. October 17, 2010 One possible answer:   The Enterprise.

B2B Marketing Awards 2010 – the biggest and best yet!

B2B Marketing Online

Image via Wikipedia. I am certainly biased but I thought last night’s B2B Marketing Awards was an absolutely fantastic night. And to be fair, the tweets emails and general social media buzz seems to be backing this up. It was our biggest awards yet with 700 people, which puts us up there in the big league of marketing events. world away from Frankie Boyle! Or just turning up and drinking.

Buyer Interaction Shapes Buyer Experience Design

Tony Zambito

Image via Wikipedia. One of the most prominent forces of sociological thinking in the 20th century was that of symbolic interactionism.    An interesting man and pioneer of this thinking was George Herbert Mead , an American sociologist, psychologist, and philosopher who developed his theories while at the University of Chicago in the 1920’s. 

Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority

Tony Zambito

Image via Wikipedia. The pressure to achieve top line revenue growth and profitable growth strategies remain as the key challenges B2B CEO’s face today.    Compounding these challenges is the rapid transformation underway in the buyer-seller relationship brought on by the advent of digital marketing and social media technology. 

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Glossary: 29 Email Marketing Terms Marketers Must Know

Hubspot

According to Wikipedia , " Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered email marketing.". Above-the-fold - The part of a web page that is visible without scrolling. It is generally more desirable placement on a website because of its visibility. Campaign - An email marketing message or a series of messages - such as Lead Nurturing - designed to accomplish an overall marketing goal.

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Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

May 2010. Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing. Enjoy.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

And the hot topics this month are pretty interesting as well - see at the bottom.  So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Pause.

Balance Spawns Creativity

Blue Focus Marketing

like to joke that one of life’s great ironies is how complicated the Wikipedia page for Occam’s Razor is.” Creativity is a Process – Tim Leake Interview. Part 2 of 3. Dedicated to Dan Higgins @adscientist Medical Officer US Army deployed  Monday, Aug. 23rd to Afghanistan and will be reading Part 2 – Tim Leake blog on the plane. New York City – Soho. Creativity

Who’s an Expert, and Why Experts Write Ebooks

Writing on the Web

Wikipedia defines an expert as someone widely recognized as a reliable source of technique or skill whose faculty for judging or deciding rightly, justly, or wisely is accorded authority and status by their peers or the public in a specific well-distinguished domain. wholesale ebook sales for January, 2010 were $31.9 Who, exactly, is an expert? They’re experts. Source: R.R.

What the Crumbling State of the Media Means for Digital Marketing

Biznology

Photo credit: Wikipedia. And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020. Several new companies are helping brands create and curate high-quality content for their websites: Contently (founded 2010), Narrative Science (incorporated 2010) and NewsCred (started 2008) are a few.

The #1 Way to Improve Customer Loyalty and Satisfaction

B2B Marketing Insider

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. James L.

Is Quora Relevant for B2B Marketing?

Marketing Finger

Quora , made available to the public in June 2010, was co-founded by Facebook’s former CTO Adam D’Angleo, and at first glance appears similar to LinkedIn Answers, Wikipedia, Focus.com or Yahoo Answers. It was just over two months ago that Robert Scoble gave an implicit endorsement for Quora, asking the question: Is Quora the biggest blogging innovation in 10 years? But do we need another Q&A site? And why is Quora getting so much attention lately? In this Thursday’s B2Bchat, we dive into Quora’s role in B2B marketing. Q. Will Quora kill blogging? Q.

The Four Pillars of B2B Marketing Success by Christopher Ryan

Great B2B Marketing

According to our friends at Wikipedia, the Pareto principle (also known as the 80-20 rule and the law of the vital few) states that, for many events, roughly 80% of the effects come from 20% of the causes.  As I mentioned in an earlier post, Pareto observed that 80% of the peas in his garden came from 20% of the pods, and he went on to apply this formula to many other areas, including some that have more relevance to us B2B marketers. The Pareto Principle as Applied to B2B Marketing. public relations, social media), even if you know they have a positive contribution. .

Does Bit.ly convert for B2B Marketing – a case study

Buzz Marketing for Technology

This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. The short answer – heck yeah! On December 19, 2009 Avaya completed the acquisition of Nortel Enterprise Services.

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Are You a Thought Leader? No, You’re a Guru.

Sales Lead Dynamics

According to Wikipedia:   “A thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights.”.   Or put more simply, a thought leader is an expert who knows how to promote his or her ideas.  As an alternative to thought leader, I prefer the term guru. But few of us are gurus.

Did J.K. Rowling Ask Her Readers What She Should Write About?

MI6 Marketing Agency

Attribution: Wikipedia. Harry Potter Books from Wikipedia. Author: Chris Herbert, B2B Specialist & Founder of Mi6. Audience: Content Creators, Marketing Professionals. Attribution: Sjhill. I’m confused right now as I read and listen to content marketing gurus and strategists who tell you that it’s important to know what people want to read and learn. Maybe both! This is Where J.K.