The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. Here are five key rules to guide you when preparing your webinar: 1.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

APRIL 29, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Tools of the Trade: Webinars and Online Presentations Webinars or webcasts, as they are sometimes called, have increased in popularity and in effectiveness within the past 5 years or so.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

markempa

SEPTEMBER 1, 2011

Tweet If you attended our most recent B2B Lead Roundtable Webinar, Six Funnel Focal Points to Finish 2011 Strong – Part I , you found out that even though the end of the year is less than 125 days away, there’s plenty of time to drive more opportunity through your sales funnel and to the bottom line. CDT, noon EDT. Review these timestamps.

Top of Funnel 120

Top of Funnel Webinar Metrics Cost per Acquisition Sales Cycle 120

LeadSloth

JUNE 23, 2010

This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Tags: lead management webinar recording. Please click the ‘play’ button to start. The total length is 28 minutes. To see the slides, please visit SlideShare. Case Study.

Webinar Metrics 100

Webinar Metrics Case Study Case Studies Lead Scoring 100

LeadSloth

OCTOBER 20, 2010

During their presentation they set up a simple webinar campaign on the fly. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). I attended the session with Siteworx, an early adopter of Eloqua 10. They are raving about Eloqua 10. That was very intuitive. Also, the application was very fast and responsive (they used the beta 2).

Eloqua 100

Eloqua Jigsaw Salesforce.com Work Management 100

LeadSquared

APRIL 3, 2017

And that tells me that webinars are not being used as much as they should be. Of course, webinar as a marketing tool may not be relevant for all types of businesses, but it’s definitely an option for most. So what is a webinar? A webinar is a seminar conducted over the internet. So you see, webinars are important.

Webinar Metrics 52

Webinar Metrics Lead Scoring Lead Ranking Organic Leads 52

Adobe Experience Cloud Blog

OCTOBER 19, 2009

Over a thousand B2B marketers registered to attend an October 13th webinar created to help marketers plan for 2010. Specifically, the spoke about: Five key planning assumptions across two macro functions – reputation and demand creation – that should drive b-to-b marketing planning for 2010.

Demand Generation 48

Demand Generation Webinar Metrics Demand Planning 48

Onalytica B2B

AUGUST 7, 2018

I began my social media career officially back in 2010 working at the U.S. million in 2010 to $230 million in 2013. Podcasts, webinars, whitepaper, speaking opportunities, product development. HOW DID YOU GET TO BECOME AN EXPERT IN INFLUENCER MARKETING. I wrote more about this here. Email me on tim@timsnowmgmt.com.

Word of Mouth 137

Word of Mouth Skype Advertising Agencies Work Management 137

Hubspot

DECEMBER 22, 2010

As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010. After crunching the numbers, we have determined our 10 most popular webinars and ebooks of 2010. 2010 Online Marketing Blueprin t.

Inbound Marketing 28

Inbound Marketing Webinar Metrics Planning Stats 28

markempa

FEBRUARY 12, 2010

During this complimentary webinar, Dr. McGlaughlin will be performing live. from) or you can provide that information when registering for the webinar. Live Webinar: Online Lead Generation: How to optimize forms to convert “window. shoppers” into leads on Wednesday, February 17, 2010 at 1pm. lead generation efforts.

Online Lead Generation 120

Online Lead Generation Lead Generation Webinar Metrics Optimization 120

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Webinars: Regularly hold and record webinars for your customers and prospects. In fact, webinars have the ability to convert between 20% and 40% of attendees into qualified leads ( source ).

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

markempa

OCTOBER 21, 2011

Tweet Warning: If you watch only the first few minutes of this webinar, you might get discouraged about the state of marketing today. However, if you watch the webinar through the end, you’re going to be excited about marketing’s potential for driving more revenue than ever before. View Slides on Slideshare.

Advertising Benchmark 120

Advertising Benchmark Webinar Metrics Marketing Report Top of Funnel 120

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. If the prospect opens the email and downloads the whitepaper, a week later, he or she is sent an invitation to a webinar to learn more about the product or service. If the call goes well, the prospect is sent the webinar invitation.

Lead Nurturing 48

Lead Nurturing Lead Ranking Lead Scoring Leads 48

markempa

AUGUST 14, 2006

« New E-Book Offers Great Advice | Main | Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 » Webinar: Lead Generation Strategies for the Complex Sale Join me for a complimentary webinar this Thursday, August 17, 2006 at 1pm EDT.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

AUGUST 7, 2006

« New complimentary e-book - Start with a Lead: Eight critical success factors for lead generation results | Main | New Book on Corporate Blogging » Webinar: Eight critical success factors for lead generation Join me for a complimentary webinar the Eight Critical Success factors for Lead Generation Success.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

markempa

JANUARY 25, 2006

« The Lead Generation Advantage for Small Businesses | Main | The halo effect and lead generation » Podcasts vs. Webinars which is better? An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. I use podcasts and they are no doubt more “buzz” worthy than webinars.

Lead Generation 120

Lead Generation Webinar Metrics Lead Ranking Generation 120

Biznology

JUNE 8, 2018

For example, I wrote the following in 2010: PageRank is designed to ensure that the most relevant, authoritative sites are listed at the top of search results. Some things have gotten easier since 2010. In a Webinar hosted by Mike Moran, I called them keyword knowledge graphs. There are no shortcuts. The concept is the same.

SEO 217

SEO Lead Scoring Lead Ranking Keywords 217

The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 First of all, what is this summit? United States License.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. billion emails sent. United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

MAY 3, 2011

This entry was posted on Tuesday, May 3rd, 2011 at 9:03 am and is filed under Marketing Management , Marketing Strategy , Webinars , Marketing Budget , Marketing Automation. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You can follow any responses to this entry through the RSS 2.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Webbiquity

FEBRUARY 2, 2011

Christina Pappas presents six ideas for extending the life and value of white paper content such as turning a white paper into a podcast, video, or webinar. Companies can better capitalize on these investments by reworking, repackaging and re-using white paper content in different formats.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Smashmouth Marketing

JUNE 27, 2019

CSO Insights, in their 2010 Telemarketing/Inside Sales Optimization report, cites that 47% of inside reps did not meet their quota last year , yet during a webinar with Gerhard Gschwandtner , Jim Dickie (Managing Partner at CSO Insights), shared that 86% of companies are raising their sales quotas.

Telemarketing 108

Telemarketing Training Intent Webinar Metrics 108

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. In this free 30-minute Biznology® webinar, you’ll learn: How to fine-tune messages for each of the major social networks.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

markempa

JULY 21, 2005

« New and Improved Lead Nurturing Article | Main | Getting into big companies » New Lead Nurturing Webinar Startling as it may seem, recent research (and even studies from ten years ago) shows that longer-term leads (future opportunities), often ignored by salespeople, represent nearly 80% of potential sales.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

MLT Creative

JANUARY 12, 2011

Here are the top 10 most viewed and most linked blog posts of 2010: The Buck Stops Here OR How I Learned to Stop Thinking. Guest blogger and webinar presenter Viveka von Rosen shares how your LinkedIn Company Profiles can be a powerful channel for B2B inbound marketing and client engagement.

B to B 40

B to B Advertising Agencies Paid Search Agency B2B 40

Convince & Convert

AUGUST 2, 2010

The Facebook Success Summit Answers That Question, And A Lot More For one ridiculously low price of $297 (for now) , you get access to 22 Webinars about every facet of Facebook success. Just go to [link] The Webinars run from October 5 – October 26. If it’s not now, it will be soon (see my post tomorrow for more on that).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

The Effective Marketer

MAY 18, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Cost per Lead 100

Cost per Lead Planning Work Management Marketing Management 100

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

APRIL 6, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Marketing Insider Group

JULY 15, 2010

by Michael Brenner, July 15, 2010 Related Posts: Marketing Leads: Quality Vs. Quantity 5 Steps to Achieve Lead Generation ROI 11 Reasons Why Outbound Telemarketing Programs Fail Need to Drive Leads? Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Ranking 100

markempa

MAY 4, 2005

« Seven lead generation tips | Main | Lead generation for the complex sale (book update) » SWOT Team: Adding webinars to the marketing pool I just heard that my comments on webinars were picked up by the SWOT Team , Hank Stroll and Meryl K. Evans, contributing writers for MarketingProfs.com. Just scroll down the page a bit.

SWOT 120

SWOT Lead Generation Webinar Metrics Paid Search Agency 120

markempa

MAY 23, 2005

« 2 New RSS Feeds for the B2B Lead Generation Blog | Main | Blogging & RSS Events » Tips for better webinars, webcasts and improved ROI Webinars have reached critical mass and most B2B marketers, it seems, have added them to their marketing mix. But lately, Ive watched some really bad webinars and webcasts.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

The Effective Marketer

JANUARY 7, 2011

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Creativity 100

Creativity Planning Work Management Marketing Management 100

The Effective Marketer

MARCH 24, 2011

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. United States License.

Work Management 100

Work Management Planning Marketing Management Marketing Budget Creation 100

The Effective Marketer

MARCH 17, 2010

Right side bar with useful links related to the webinar. What I Don’t Like: Copy is a bit too short… I did register for the webinar and missed it but it could have a bit more copy enticing me to go on and watch it on demand. Clear and concise title tells you right away what the subject of the webinar is about.

Marketing Budget Creation 100

Marketing Budget Creation Work Management Marketing Management Design 100