Customer Experience Matrix

JANUARY 1, 2019

The industry added 29 vendors and 2,653 employees, slightly more than the 26 vendors and 2,233 employees added in 2017. Vendor funding increased $568 million in 2018 vs $492 million in 2017. And increased competition from non-CDP vendors is clearly on the horizon. But the smooth growth hides some interesting twists.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Webbiquity

MARCH 28, 2011

There is, so far, no b2b version of Yelp , and its unlikely there will be anytime soon, as many companies worry about the legal liability entailed in either endorsing or disparaging a specific vendor. They rely on search and social media through the bulk of their buying process, and expect b2b vendors to be there.

Social Media 100

Social Media Vendors Media B2B 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

chiefmartech

JANUARY 25, 2023

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” But as a second-order effect, I believe this is a tailwind for the martech vendor industry too. We’re just getting started. They didn’t really understand or appreciate what the other did.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

chiefmartech

DECEMBER 6, 2022

When you hover over any of the icon logos — we harvested the favicons of these martech vendors’ sites — a card will appear with more details, including the Clearbit and G2 fields where we have them. Newer vendors on the left to older vendors on the right. There tends to be a lot of opportunity for differentiation there.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

chiefmartech

DECEMBER 21, 2020

David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second wave of martech in the 2010’s. He now serves as an executive advisor to several cutting-edge martech vendors.

CMO 78

CMO Marketing Management Advertising Agencies Digital Transformation 78

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Monitor social media discussions of your company or product in real time? Create animations? Promote events through social media? Gather competitive intelligence?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Now you can provide links to your published works as part of your profile.&#. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. The new layout also lets companies feature product videos as well as targeted display advertising.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Customer Experience Matrix

SEPTEMBER 15, 2016

Brinker himself is always careful to stress that his listings are not comprehensive, and anyone familiar with the industry will quickly realize much of the growth in his vendor count reflects greater thoroughness and broader scope rather than appearance of new vendors. That’s a healthy rate but nothing close to an annual doubling.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Acquisitions 120

Walker Sands

DECEMBER 12, 2023

And from 2010 to 2014, Kyle covered energy, technology and venture capital for the Boston Business Journal. There are 3,000 cybersecurity vendors. For instance, 10 Cybersecurity Companies Making Moves: September 2023 was released the first week of October, and looked back at security vendors that made big announcements in September. “I

Enterprise Management 64

Enterprise Management Media Bandwidth PR 64

Smashmouth Marketing

APRIL 6, 2010

tons CO2 Green Leads (Employees & Space) : 142 tons CO2 It is estimated that Green Leads and our clients will purchase estimated carbon offsets to cover between 500-600 tons of CO2 footprint in 2010. tons CO2 Face to Face by Flight : 0.29 So take those first introductory appointments by phone.

Vendors 100

Vendors Lead Gen Purchase B2B Sales 100

Customer Experience Matrix

NOVEMBER 16, 2014

When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle. Once a Hushly member has downloaded vendor content, vendors can send emails to the member via Hushly. Members can block messages from a vendor if they wish.

Marketing Automation Services 120

Marketing Automation Services Market2Lead Salesforce.com Privacy 120

Customer Experience Matrix

JANUARY 5, 2011

I've been working madly on my new report on B2B marketing automation vendors. These methods all yield similar figures -- around a $200 million in revenue for 2010. Including those vendors would at least double the total figure. This group had about 500 clients generating $40 million revenue in 2010.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Martech

DECEMBER 4, 2023

You need to press your CDP vendor for a better solution. Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. People forward emails all the time. Don’t accept “that’s an edge case” as an excuse. Failing to consider edge cases led to some very dramatic and public failures. Here are two examples.

Work Management 112

Work Management Marketing Management Marketing & Strategy Marketing Strategy 112

Martech

SEPTEMBER 13, 2021

In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation. “In terms of vendor presence in the category, the category has also experienced significant growth over the last three years,” said Gigante.

Enterprise Management 107

Enterprise Management Work Management Contacts Marketing Management 107

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. From KoMarketing / Huff Industrial Marketing: 53% of respondents indicated that “Thorough Contact Information” was a must have in establishing vendor credibility.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

B2B Marketing Traction

AUGUST 5, 2009

©2000-2010 New Incite. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. All Rights Reserved.

Vendors 100

Vendors SEO Consulting Newsletter 100

ViewPoint

JANUARY 15, 2013

Are you looking for a vendor or a partner? However, if you look closely at each element on the list below, I believe you will be able to tell which companies are likely to be true partners and which will end up being vendors. Large, strategic waste services company—since 2010. Large, regional energy company—telesales since 2010.

Paid Search Agency 120

Paid Search Agency Lead Generation Work Management Sales Qualified Leads 120

The Effective Marketer

APRIL 6, 2011

Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think!

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. 2010 Lead Generation Optimization. Here are five of the key success factors they found. Measure Campaign ROI. Sales and Marketing 2.0. Hope to see you there!

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Customer Experience Matrix

AUGUST 1, 2012

I’ve gotten used to thinking of the B2B marketing automation industry as entering a consolidation phase, during which a handful of dominant vendors emerge and small vendors drop away. It's only in the later stages of consolidation – after crossing Geoffrey Moore’s chasm – that the dominant vendors really take control.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation B2B Marketing 120

Televerde

JUNE 14, 2021

On top of that, two-thirds of companies now compete on customer experience, up from just 36 percent in 2010 per a report from Gartner. Outsourced customer support vendors already have the necessary infrastructure to handle the support needs of a variety of clients, with trained agents ready to provide as much coverage as needed.

Business 52

Business Vendors Customer Satisfaction Training 52

The Effective Marketer

JANUARY 11, 2010

Titled “Managing the Vendor Selection Process”, it talked about my experience in selecting a new email marketing software for my company. The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. You get the point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Customer Experience Matrix

SEPTEMBER 28, 2011

The world clearly has more B2B marketing automation vendors than it needs – my master list of demand generation products includes two dozen. The major B2C marketing automation vendors -- IBM/Unica , Teradata/Aprimo , and SAS are more attuned to the enterprise market. Can be deployed on-premise or hosted and managed by the vendor.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Marketing Management 120

Valasys

APRIL 24, 2020

The platform of Productsup, on the other hand, covers product content syndication, marketplace Integration, feed management, and vendor onboarding. The platform also imports data using the product information and data management systems of a wide array of vendors. The company was founded in the year 2010 and is headquartered in Berlin.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Merchandising 64

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. I’ve described those differences in this post and go into them in our Vendor Selection Workbook (different from the VEST, and free on the Raab Guide site.)

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

PureB2B

JULY 14, 2020

Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. The number of vendors in almost every technology category is expanding exponentially, but search traffic isn’t growing at the same clip.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

Here’s why it should be the foundation of your 2H: Inbound lead generation challenges are on the rise: On average, inbound lead traffic to B2B technology companies’ websites has declined by more than 40% since 2010. This trend is currently being compounded by Covid-19, leaving marketing organizations scrambling to cover the gap.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

chiefmartech

NOVEMBER 18, 2019

I’ve been talking here about the 2020’s, but the council concluded that — like the 2010’s — integration will remain the primary technical challenge for stack owners going forward. RSG is unique inasmuch as it only works on the “buy” side to advise enterprise tech decision-makers, and never works for vendors.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

Hubspot

JUNE 22, 2018

An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. If any vendor is serious about working with you, they’ll want this information before moving forward. Outlining your expectations will help eliminate vendors who don’t meet them.

Sample 97

Sample RFP Work Management Template 97

The ROI Guy

FEBRUARY 18, 2010

Announced as value-based sales & marketing tool vendor of record at EMC, Juniper Networks and NetApp, with continued standardizations at valued, long-time customers Microsoft, HP and IBM. Full story - [link] For 2010, we plan on adding over 10 to our staff, and are actively seeking a new headquarters location.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Biznology

DECEMBER 26, 2017

Later, I had a vendor who insisted on being paid with Bitcoin back in 2010-2013. It never came to that but it was a pain in my butt (and that vendor is so rich in crypto that he can now buy and sell me like penny candy). After misplacing my private key–I lost my paper wallet! Something’s lost and must be found! ).

Practices 187

Practices Paper Cross-Selling Lock-In 187