Chris Koch

APRIL 30, 2010

Right now Foursquare is the Twitter of location. But Twitter and Foursquare already do that, so again, you need something more behind the app than just the location feature. Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter). B2B mobile marketing case studies.

Mobile Marketing 100

Mobile Marketing Mobile Advertising Paid Search Agency Wiki 100

Chris Koch

MAY 14, 2010

That’s why at ITSMA we’re calling 2010 The Year of Marketing Transformation (sound the bugles!—a We need to create an idea engine within the organization to help SMEs come up with things to Twitter and blog about. To be a leader, you have to have your own house in order. Ideas and content.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

JANUARY 21, 2011

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter.

Social Media 100

Social Media Budget Programs Paper PR 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. However, age trumps rank in terms of social media usage. By October, 77% were using online as a recession fighter.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100