ANNUITAS

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An Interview of Steve Gershik of 28Marketing

ANNUITAS

You can read his blog at [link] or follow him on Twitter at @sgersh. As we exited 2010, there were a lot of predictions for what’s in store for B2B Marketing in 2011. We sat down with Steve and had some great discussion around B2B marketing and what lies ahead for the marketing automation industry. In your opinion, why is that?

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What’s Your ROI?

ANNUITAS

This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. You can follow Michael on Twitter: @BrennerMichael. Michael Brenner is a Sr. Director of Marketing for SAP. What is your return on marketing?

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