Industrial Marketing Today

JUNE 29, 2010

Use a social publishing site like scribd.com to gain a larger audience for your white papers. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy. This white paper aims to change that perception of them.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

OCTOBER 2, 2010

Draw up a detailed schedule for delivering each phase of the campaign, map out events and actions that will trigger appropriate follow-up emails based on email recipient and site visitor behavior. FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

markempa

JUNE 19, 2006

A new white paper by CSO Insights supports my research and shows that companies that support their sales teams with lead generation programs have higher conversion rates and increased sales effectiveness than those who dont. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Optimization Leads 120

markempa

JULY 13, 2006

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts. 55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

AUGUST 22, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ardath, thanks for the tag.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JULY 10, 2006

The article is based on a recent white paper , as well as research by CSO Insights. The article is based on a recent white paper , as well as research by CSO Insights. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

markempa

SEPTEMBER 1, 2006

« Using White Papers for Lead Generation | Main | Podcast: Marketing and Sales for Big Complex Selling (Pt 1) » E-Book: What Sales Really Needs from Marketing The biggest challenge most sales pros with a complex sale face is getting access to executives, especially those in BIG companies.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

JUNE 14, 2006

Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

AUGUST 18, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

markempa

OCTOBER 2, 2006

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

Lead Nurturing 120

Lead Nurturing Lead Generation Sales Qualified Leads Webinar Metrics 120

markempa

OCTOBER 11, 2006

« White Papers and Lead Generation, Key for BtoB Marketers | Main | Lead Generation for the Complex Sale » How to Become a Thought Leader and Attract Customers Would you like to be more visible and generate sales leads on a limited budget?

Lead Generation 120

Lead Generation B2B Thought Leadership Thought Leadership BtoB 120

markempa

JUNE 7, 2005

" Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations. " Bill addresses the following lead generation modalities; white papers, search (SEO), display ads, email newsletters and public relations.

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120

markempa

MAY 23, 2005

Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject. Webcasts for Lead Generation White Paper - by web conferencing provider Interwise provides a great white paper on the subject.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

The ROI Guy

JUNE 3, 2010

The research was presented for the first time at the May SiriusDecisions 2010 Summit in Scottsdale, Arizona This research was an important follow-on to a survey in 2006, the latest research examining sources of information b-to-b buyers consider during different stages of the buying process and the influence of each on their purchase decision.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

MAY 20, 2005

Over time, as you build your lead generation program, your experts may be interested in co-developing white papers, special research reports, articles, and events with you. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. I also think this would pair great with a recent white paper by White Horse called the TIME Method. What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

Without a strategic marketing focus, you might as well let the chimp pull the trigger. Without a strategic marketing focus, you might as well let the chimp pull the trigger. link] Jim Holland Great post. Priceless picture with a caption that should read, “Don’t make me busta cap in your Social Media-less body.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. as a joint team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Hinge Marketing

DECEMBER 29, 2015

If you tried a MAP pre-2010, you might have a bad taste in your mouth because the systems were clunky and hard to use then. Today, marketing automation responds to a prospects behavior and allows you to personalize an email message and trigger non-email events like having your business developer call a hot lead. Mine too!

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

markempa

AUGUST 1, 2006

Ive often said that the e-book is the hip and stylish younger sister (or brother) to the nerdy white paper. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Read More] Tracked on August 02, 2006 at 07:04 AM » Some great free ebooks to check out from Web Ink Now E-books are great content.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

seo.co

DECEMBER 8, 2020

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise. Capabilities.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111