Industrial Marketing Today
AUGUST 17, 2010
To deepen and strengthen this relationship, marketers (and sales) must optimize the “return on time spent” by increasing the value received through each touchpoint. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. Copyright © 2010 Tiecas, Inc.
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group. The study also revealed that B2B marketers that measured ROI were better able to track leads to marketing touchpoints.
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Webbiquity
FEBRUARY 10, 2010
This post was originally published on the WebMarketCentral blog in January 2010. It’s not that Twitter can replace other touchpoints completely of course, but it can reduce the required cost and frequency of high-touch interactions. To Interact with Prospects. To Become a Resource.
Webbiquity
JANUARY 2, 2013
84% of marketers say they use social media to “reach customers at multiple touchpoints,” while 62% want to reach customers where they spend time and 56% say that “customers expect them to be on social media.” The most popular type of content: white papers, read by 88% of buyers. Marketing Charts ).
B2B Marketing Zone Posts
DECEMBER 1, 2010
Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?
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