Anything Goes Marketing

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5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

rhonda : #EE09 Scott Sheppard shares great ideas on rolling out lead scoring to your sales team: videos, distribute custom reports & driving adoption Marketing Tactics If you ask many marketers, one of the main reasons they came to Eloqua Experience was to pick up a few tips that they could take home with them and implement right away.

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Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. Sometimes it’s What’s Missing That Counts I was reading MarketingSherpa’s 2009 Email Marketing Benchmarking Guide looking for useful metrics and tips. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem?