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Ambal's Amusings
APRIL 30, 2011
Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper lead generation. eBook: “Crafting White Paper 2.0:
Rev
APRIL 17, 2019
Math is not my jam – but luckily, it is the jam of our Chief Data Scientist, Steve Biafore, so if you’re looking for that, here’s a video series on B2B targeting vectors that he put together for you to enjoy. I mean the coin toss stuff is true, but the rest of it was made up for Disney’s 2010 Secretariat movie.
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Marketing Insider Group
JULY 21, 2020
If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. It makes my case for personalizing content , doesn’t it? totaled $58.6
Webbiquity
FEBRUARY 9, 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010.
The ROI Guy
JANUARY 25, 2011
When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.
Contently
APRIL 5, 2022
However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers. It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine.
Webbiquity
FEBRUARY 2, 2011
E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce.
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