Webbiquity
FEBRUARY 2, 2011
Content Marketing Strategy and Tactics. E-newsletters, blogs and white papers are among the most popular types of content. Rob Garner recommends eight tactics for optimizing content marketing results, starting with in-depth keyword and market research and working through strategic planning, metrics and resource allocation.
Webbiquity
FEBRUARY 9, 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010.
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markempa
AUGUST 17, 2007
« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?
Ambal's Amusings
FEBRUARY 3, 2010
We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. Gordon Graham.
Convince & Convert
APRIL 20, 2010
Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.
markempa
JULY 29, 2013
from 2010 to 2016. It’s no more difficult to produce online video content than it is to produce a white paper. Producing white papers ranked nearly equal across every range of difficulty with online video and phone apps, which leads to one important question …. The digital video audience is growing.
Onalytica B2B
JANUARY 8, 2019
This required spending huge amounts of money on channels and tactics that were impossible to measure. I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. And that was expected. I always enjoy doing webinars and podcasts.
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