EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. The reason content marketing as we’ve known it no longer works has to do with the platforms — I’m talking about Google, Facebook, Linkedin, Twitter, Reddit, TikTok, etc. A video, an image/collection of photos, a written post, a survey, an audiogram, etc.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

EveryoneSocial

AUGUST 4, 2023

And yet so many marketers keep going back to this playbook like it’s 2010. The reason content marketing as we’ve known it no longer works has to do with the platforms — I’m talking about Google, Facebook, Linkedin, Twitter, Reddit, TikTok, etc. A video, an image/collection of photos, a written post, a survey, an audiogram, etc.

Content Marketing 52

Content Marketing Distribution Content Network Marketing 52

Industrial Marketing Today

MAY 11, 2010

A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. The SalesPulse survey also reported that B2B sales professionals found an inbound lead’s location more important than revenues and the number of employees. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Anything Goes Marketing

NOVEMBER 15, 2009

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Buffer

OCTOBER 27, 2022

It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. View this post on Instagram A post shared by Ombar Chocolate (@ombarchocolate) Remember, people love shopping small – this Intuit survey found that 70 percent of Americans shop from local businesses.

Small Business Marketing 96

Small Business Marketing Business Paid Search Agency Tagging 96

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. An ESPN survey reported that one in five people would boycott the brand. Emma Gonzalez, a key Parkland activist, now has more Twitter followers than the NRA. The kids are growing up.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. 73% of people surveyed wouldn’t care if the brands they use disappeared from their life. The half-life of a piece of content shared on top social networks Twitter and Facebook is 3 hours. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Webbiquity

JANUARY 19, 2016

Image credit: The CMO Survey. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers. The CMO Survey ). Then again—a recent survey found 46% of CFOs admitted to making important decisions based only on instinct. (

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Marketing Insider Group

NOVEMBER 12, 2013

Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010. Content wasn’t even on the list of the 2010 survey conducted by Altimeter. And almost half are able to report the results of their social media efforts. Let me know what you think in the comments below.

Business 100

Business Social Media Content Act-On 100

Convince & Convert

MAY 27, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Twitter is a Tiny Sliver. Twitter is used by just 8% of Americans (compared to 51% for Facebook). Twitter is Incredibly Diverse.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?" All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?" All rights reserved.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc).

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Convince & Convert

DECEMBER 29, 2011

This point was driven home in The Social Habit II, a new report from Edison Research and Arbitron that follows up on their landmark study in 2010 (and their 19th study about the Internet overall). Twitter is a Tiny Sliver. Twitter is used by just 8% of Americans (compared to 51% for Facebook). Twitter is Incredibly Diverse.

Social Media 166

Social Media Media Social Networks Ideal Customer Profiles 166

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 159

Social Media Media Stats Statistics 159

Stevens & Tate

AUGUST 10, 2020

Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Twitter’s ad revenues have fallen in the past years though daily active user rates have increased. However, Twitter’s CFO Ned Segal is confident in the rebuilding process of Twitter’s ad server. Improving your Marketing Program.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. How do you know you are hitting the right audience when you conduct a survey? Michael Brenner Jun 3 2010 Great point Daniel.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Whether it’s via social media, online surveys, emails, or in person, your messaging should be: “We asked you who we are, and you told us. We think we want to be X, so we know we need to change Y.”

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

The Effective Marketer

FEBRUARY 7, 2011

According to the survey webcasts have a $22.60 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! We are all procrastinators it seems when it comes to registering for online events. What’s the ROI of webcasting? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Marketing Insider Group

NOVEMBER 9, 2010

From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. Join the live discussion on Twitter using # BlogWell. But using Twitter, and Facebook are also necessary for giving other information. Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

The Effective Marketer

JANUARY 13, 2011

Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! According to the research “ email marketing’s ability to provide a high quantity of leads combined with direct revenue gains ” is what makes it still an attractive channel.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

JULY 21, 2010

In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. disclosure: MarketingProfs is a client) Their State of Social Media Marketing report – a comprehensive survey of more than 5,000 marketers – is filled with more than 225 charts and graphs about all things social media. Twitter is even narrower at 36% – 46%. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Asked about their online marketing performance measurement ability, the plurality of respondents to that survey (44%) were either working on increasing their capabilities or “struggling” to put a value on their interactive spending.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Onalytica B2B

JANUARY 8, 2019

I started consulting in 2010 which really forced me to learn enough to provide the best advice and guidance for my clients. Our survey data from Heinz Marketing and other sources like Gartner and the CMO Council confirms this. You can contact me via Twitter or LinkedIn. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Hubspot

APRIL 27, 2010

According HubSpot's The State of Inbound Marketing 2010 report, the majority of the 231 businesses surveyed said they planned to increase their 2010 inbound marketing budgets from 2009 levels. In fact, 88% of those surveyed are either maintaining or increasing their inbound marketing budgets. Why Spending has Increased.

Marketing Budget Creation 28

Marketing Budget Creation Inbound Marketing Customer Surveys Planning 28

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. prepare TV review content about HDTVs for twitter and blog comment distribution). How can I help you?

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Marketing Insider Group

SEPTEMBER 7, 2011

They suggest we invest in conversational channels like twitter and blogging and also look at customizing messages for various buyer “personas&# like the ROI-minded, the risk-averse, the innovator and the buyer seeking a long-term relationship. But I really think this survey further highlights the need for an Inbound Marketing Strategy.

Top of Funnel 100

Top of Funnel Inbound Marketing Paid Search Agency Cold Calling 100

Tony Zambito

MAY 13, 2011

  The Basone Buyersphere Report surveys approximately 1,000 businesses, heavily comprised of UK and European firms and ranging from small to multi-national enterprises, on the steps they take in making purchases.    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

KoMarketing Associates

MAY 31, 2012

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? What kind of social media channels—i.e., Knowing your audience will get you one step closer to connecting with them.

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

NOVEMBER 15, 2011

Accenture Survey: Just 8% Heavy Users of Social. I also saw some discussions on Twitter by folks claiming that this survey was flawed and did not reflect the reality the dissenters were seeing. UMass Survey: Fortune 500 Companies Blogging Flat. The number of Fortune 500 companies blogging is flat or down a bit from 2010.

Social Marketing 100

Social Marketing B2B Marketing Paid Search Agency B2B 100

Writing on the Web

JULY 4, 2012

First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Twitter processed more than one billion tweets in December 2009 and averages almost 40 million tweets per day. Social Media Survey – Find out what others are doing about it. It’s the numbers.

Social Media 100

Social Media Blogger Business Media 100

Webbiquity

FEBRUARY 10, 2013

YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Having those social media accounts updated regularly also helps individuals while seeking a job.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

Convince & Convert

MAY 5, 2010

Big companies are starting to follow JaneNation on Twitter , and engage with the community across the social Web. Im a frequent social media conference speaker , and interview social media luminaries for my Twitter 20 series of live Twitter interviews. Setting the bar very high for agencies indeed. How can I help you?

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Content Marketing Institute

DECEMBER 7, 2018

According to a recent survey from Econsultancy, email is the most effective channel. Promoting your content via social media is another time-consuming task, especially if you manage several platforms at a time, from pinning to Pinterest, to tweeting via Twitter, to uploading to Facebook. Since its 2010 launch, it’s been free.

Automation 99

Automation Marketing Automation Services Work Management Marketing Analytics Tools 99