Hubspot

JULY 22, 2019

TV advertising spend actually climbed 16% from 2010 to 2017 , according to analysis by ARK Investment Management. First, a study by Omnicom Media Group's Hearts & Science agency found that nearly half of Millennials and Gen Xers are no longer viewing video content on traditional TV. Here, I'm going to explain why.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Contently

APRIL 18, 2017

Although he definitely would’ve been a YouTube star.). When Moat was founded in 2010, viewability was just starting to become a big issue. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. Get a clue.

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

SalesIntel

NOVEMBER 17, 2022

That’s more than 40 times the amount they invested in 2010 (Source: Mckinsey ). 4 Marketing Learnings From a Study. However, you need to be careful about whether to use YouTube or a private video hosting platform. EdTech usage in schools has increased 99% since 2020 (Source: Explodingtopics ).

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Sprout Social

JUNE 14, 2022

In 2010, Betty White became the oldest person to host SNL after nearly half a million people liked a Facebook page petitioning her to take the gig. Senior influencers tend to post outside of their niches more , according to one study. Our devices are getting a tinge of silver from a seemingly unlikely source: senior influencers.

Demographics 98

Demographics Class Social Media Trust Marketing 98

Webbiquity

FEBRUARY 10, 2013

YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Time mentions a 2010 study by Microsoft and Cross-Tab, a market-research agency, which found 78 percent of surveyed U.S. Having those social media accounts updated regularly also helps individuals while seeking a job.

Privacy Policies 100

Privacy Policies Privacy Protection Business Ideal Customer Profiles 100

ConvertKit

JULY 6, 2020

But Jenell’s cousin told her about this small community she’d found on YouTube – women doing what they called The Big Chop: cutting off all their relaxed hair in one swoop to then grow out their natural hair. When Jenell got home that night she binged all the YouTube videos where women were documenting their Big Chop.

Youtube 74

Youtube Education Video Marketing Opt-out 74

ViewPoint

MARCH 13, 2014

The interviews are available on our blog and YouTube channel. In a recent study, it was determined that of 9,000 leads, only 1.28 Each quarter I review my recent PowerViews shows and select one outstanding talking point from each expert (five this past quarter) who joined me. Their comments will surprise and enlighten you.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days.

Case Studies 40

Case Studies Case Study Social Media Studies 40

KoMarketing Associates

MAY 31, 2012

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. whitepapers, articles, case studies, etc.) In fact, with more than 5 billion mobile phones (70 percent of the world’s population) and 2 billion Internet users, the number of social media posts is staggering.

Social Media 120

Social Media Media Work Management Marketing Management 120

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. According to the Terra Third Hispanic Digital Consumer Study by comScore , Hispanics have actually outpaced non-Hispanics in the adoption of smartphones, increasing from 43 percent in 2010 to 57 percent in 2012. million in 2000 to 50.5

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

MLT Creative

SEPTEMBER 8, 2010

September 15, Mobile Social Communications: Case Studies & Roundtables New York, NY: The Keynote Presenter will be Eric Friedman, Director of Client Services, Foursquare. If the answer is yes, join us for iStrategy 2010 to learn, network, share ideas, and understand how to build your online marketing strategy to its fullest potential.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Work Management B2B Marketing 40

The Point

NOVEMBER 9, 2010

For example: “You’ll discover many more surprising results when you listen to a 30-minute Webcast highlighting results of the 2010 Adobe Online Analytics Benchmark Survey …”. I might add a YouTube-style “play” icon to the slide, and a CTA to the sub-head: “Results from the Adobe 2010 Analytics Benchmark Survey.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. link] links for 2010-09-07 | Glenn Friesen [.] I will spare Jay’s blog the list of the 70 videos we did, outside of YouTube, since most of them were made before YouTube existed.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

FEBRUARY 18, 2020

YouTube, Twitter, Twitch, and Instagram all mirror a short, one-word naming construct. Names go beyond vanity — studies suggest that a name has a significant impact on a company's bottom line. In 2010, Uber purchased Uber.com from the owner, Universal Music Group. This is not necessarily the case.

Paid Search Agency 91

Paid Search Agency Companies Social Networks Lock-In 91

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff. See charts below).

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

JULY 29, 2010

The majority of Chief Marketing Officers (CMOs) consider customer engagement as their top priority according to a recent study done by Forbes Insights and George P. That was the good news part of the study. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Content Standard

FEBRUARY 18, 2016

They want to look at a case study and place their own company in those shoes. Website visitors can click on each thumbnail to access a more detailed case study of a brand whose stated goals may be similar to a potential brand client. In other words, they want to hear past success stories. General Electric.

Skype 75

Skype Enterprise Management Work Management Marketing & Strategy 75

Convince & Convert

APRIL 1, 2010

So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago. The Facebook page has a not-too-shabby 13,000+ fans, but most of the YouTube videos have just a few dozen views. The YouTube channel is barely mentioned on Facebook. The team has a lot of photographs on Facebook (and also some on Flickr).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website? All Rights Reserved.

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

APRIL 22, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JUNE 29, 2010

According to a study done by Professor John A. One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. All Rights Reserved.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Webbiquity

FEBRUARY 1, 2010

Study: Social Media Pays by MediaPost Online Media Daily. by YouTube. Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. New Harvard Study: 30 Key Findings on How The CEO Engages With Social Media by Jeffbullas’s Blog. Ryan Walker. Jason Burby.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

FEBRUARY 23, 2017

At the time, YouTube and Google+ were outpacing Orkut’s growth, so Google refocused on these platforms in an attempt to compete against Facebook on social media. Ping was launched as an iTunes feature in 2010 and was closed in 2012.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Hubspot

NOVEMBER 11, 2011

Officially out of beta today , Google's new resource offers helpful tools, studies, trends, stats, and videos to give marketers the data they need when they need it. Source: Netcraft, Dec 2010) Tweet This! Source: Generations Online, Pew Internet 2010) Tweet This! million in 2010. Internet Usage. Apr 2011) Tweet This!

Paid Content 28

Paid Content Google Emarketing Paid Search Agency 28

Industrial Marketing Today

JANUARY 10, 2011

Even though social media (Facebook, Twitter and LinkedIn) adoption is lower among industrial marketers, YouTube usage by manufacturers (50%) is higher than other B2B marketers (38%). So I went to YouTube to confirm the report’s findings. Here are three examples that I found on YouTube.

Video Marketing 60

Video Marketing Content Marketing Co-Registration High Quality Lead 60

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

Here are some of the key findings from the study: Emerging Trends: 61% of the respondents (500 total) cited Driving Revenue as the most important success metric as compared to Sales Accepted Opportunities (40%), Qualified Leads (39%) with website visits and click-through rates trailing way at the back at 12% each. All Rights Reserved.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 19, 2010

The chart below from a research study done by Forrester illustrates this point very clearly. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc. All Rights Reserved.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

According to the same research study done by GlobalSpec, during the initial Research phase, 42% of buyers evaluate four or more suppliers, but as buyers move closer to Procurement, only 26% get quotes from four or more suppliers. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 20, 2010

Podcasts vs. YouTube. Two Sides of the Same Coin A remarkable recent study by MarketingProfs, however, pokes a hole in even that notion of B2B and B2C social media divergence. The pattern holds for YouTube and Linkedin, too. Things I Don’t Want to Hear Anymore in 2010 =-. Private brand communities vs. Facebook.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Content Standard

NOVEMBER 3, 2015

According to a new study, U.S. Millward Brown’s study, “ Ad Reaction: Video Creative in a Digital World ,” found that while older generations may be more reluctant to move away from cable television, their younger counterparts have no problem doing so. Video consumption has reached its tipping point.

Cable 40

Cable Video Marketing Television marketing Broadcasting 40

Industrial Marketing Today

MAY 5, 2010

Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Several years ago they developed some hilarious YouTube videos targeted to business decision makers, and most recently have opened up their arms to Twitter.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40