Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on Mixx. Tweet This! Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Far and away one of the best blog posts I wrote this year was on the new 4′c of B2B Marketing – it was read over 15,000 times and 3X more popular than the next most read blog post of the year. 4 C’s of B2B Marketing.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists. Like this post?

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI. Measure Campaign ROI.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Moz

JANUARY 14, 2020

Posted by Alan_Coleman Hello Moz readers, We’re proud to bring some insights from the Wolfgang E-Commerce KPI Study 2020. The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. Let’s count down to the strongest correlation in the study: 4.

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Case Study: Improving Low Quality Score Accounts by PPC Hero.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ). In 2010, a search for social media managers on Indeed.com returned 7,100 results.

Social Media 174

Social Media Work Management Marketing Management Media 174

Webbiquity

FEBRUARY 16, 2011

And on the buying side, a study from the ITSMA revealed that “LinkedIn is used by 58% of the respondents to find information or to talk to colleagues about solutions in the context of a purchase. Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Ambal's Amusings

JANUARY 31, 2011

Sarah Mitchell is a freelance copywriter with a focus on B2B content, specifically case studies and white papers. Stephanie Tilton is an expert case study and white paper writer who helps B2B companies advance the sales cycle by engaging prospects and customers. What was your "Aha" moment in 2010? Over to you.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Google Analytics ) to the lesser-known (e.g., Share this on Bebo.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. Sales presentations, FAQs, customer case studies and past marketing material can all provide inspiration. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Industrial Marketing Today

DECEMBER 22, 2010

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. We’re almost at the end of the year and you made it. Congratulations!

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Biznology

FEBRUARY 18, 2013

A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Only 21% state they have been successful in mobile – a decrease from 2010. Do these case studies prove ROI to you?

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The problem?

Social Media 162

Social Media Generation Media Peer-to-peer 162

Scoop.it

OCTOBER 5, 2023

Generating leads in SaaS now is different from what it was in 2010. A study by Alterra Group found that 97% of marketers said ABM had a higher ROI than other marketing strategies. In another study by ITSMA, 85% of marketers said ABM provided significant benefits to their organization. You get it now — ABM is worth it.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Customer Experience Matrix

MAY 20, 2010

Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure.

Lead Scoring 120

Lead Scoring Lead Ranking Analytics Peer-to-peer 120

seo.co

FEBRUARY 17, 2022

According to Criteo’s latest State of Mobile Commerce study, nearly 30.0% in 2010 to 10.7%. Consumers are increasingly leveraging their mobile internet connections to purchase items on the go, enhancing the ease and convenience of online shopping. of US e-commerce transactions are now mobile.

eCommerce 105

eCommerce Statistics Merchandising Amazon 105

Webbiquity

DECEMBER 16, 2010

The book is written in case study fashion, taking the reader through a realistic scenario of a midsized company struggling to build on its past success and take sales to the next level… Website Optimization – Speed, Search Engine & Conversion Rate Secrets by Andrew King.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Online Marketing Institute

DECEMBER 20, 2010

The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19 , 2010, the marketing take-away I shared was “Think Different.&# They all are very entertaining, too.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Zoominfo

OCTOBER 13, 2020

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. As these social networks have risen, a graveyard of failed businesses trailed behind them, Friendster, MySpace, Vine, and so many more. The problem?

Social Media 130

Social Media Generation Media Peer-to-peer 130

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. White Paper Pundit Helping you understand the world's most unique business communications medium « Brand Promotion in a White Paper: Where Should You Draw the Line?

Paper 40

Paper Best Practices RSS Landing Pages 40

MLT Creative

NOVEMBER 29, 2010

December 1-2, B2B Marketing Europe Berlin, Germany: European B2B marketers will come together to share knowledge they’ve gained through real-world case studies, best practices, networking and more. December 6-9, Dreamforce 2010 San Francisco, California: More than 20,000 fans will gather at this 8th annual user and developer conference.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

Brandwatch Marketing

JANUARY 7, 2019

Instagram launched on October 6, 2010. The first ever photo was posted by Kevin Systrom (@kevin) on Jul 16, 2010 (above). One study found that 8% of accounts are fake. The same study showed 29.9% We’ve trawled the net to find the most up to date, amazing stats around. Instagram history statistics. stormi webster ??

Statistics 111

Statistics Mobile Advertising Stats Social Networks 111

MLT Creative

OCTOBER 26, 2010

Philadelphia, PA: Featuring 8 great case studies on the best media programs at large corporations. November 17-18, Internet Summit 2010. November 17-19, WOMMA Summit 2010. November 18, TWTRCON SF 2010. November 9, BlogWell. November 9, The Bees Awards. November 17-18, Corporate Social Media Summit. November 18, BizSoMe.

B2B Marketing 40

B2B Marketing Advertising Agencies Paid Search Agency Mobile Advertising 40

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. October 17-20, BOLO 2010 Scottsdale, AZ: Digital marketing is a core competency of the “have” agencies.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. Testimonials and Case Studies: More than 70% of Americans reference online reviews to inform their buying decisions ( source ). Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Achieving Predictable Revenue: Case Studies in Improving Sales Effectiveness was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. To learn more, watch the video below.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

readwrite

APRIL 22, 2010

Top 10 Mobile Trends of 2010: – Part 1: Design & Development. According to a recent study from Juniper Research , the market for cloud-based mobile applications will grow 88% from 2009 to 2014. Top 10 Mobile Trends of 2010: – Part 1: Design & Development. Social sites rank third with 9.2%. Cloud Computing.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

B2B Marketing Directions

FEBRUARY 5, 2023

Numerous studies dating back to the early years of the last century have consistently shown that companies that maintain their spending on marketing during a slowdown outperform those that slash their marketing and advertising budgets. One of the more recent studies was described in a March 2010 article in the Harvard Business Review.

Advertising Agencies 90

Advertising Agencies Terms and Conditions Planning Allocation 90

ViewPoint

OCTOBER 15, 2013

This is a result of a new study by Edison Research apparently sponsored by Pandora Media Inc. The study found that 53% of web users listen to internet services. Some hightlights of the study: “TuneIn is a Palo Alto company that aggregates online radio stations and streams to more than 40 million active listeners.”.

PointClear 120

PointClear Internet Marketing Marketo Broadcasting 120

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Marketers create case study videos, product reviews, and videos for the sales team to use, whereas blogging still dominates acquisition strategies.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Marketing Insider Group

JULY 21, 2010

The study shows that there are specific keyword combinations used dependent upon the buying stage of the person searching on Google. While this study was focused on IT Buyers, the implications for the B2B Marketer should be relevant across the prospect universe no matter which industries you serve. All rights reserved.

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Writing on the Web

JANUARY 10, 2014

An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. Check out some of the latest industry data: E-book sales grew dramatically in the first quarter of 2010, jumping from just 1.5% wholesale ebook sales for January, 2010 were $31.9

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

B2B Marketing Directions

OCTOBER 25, 2020

As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it." Two of the six heuristics/biases tested in this study are particularly important for B2B marketers. In this study, social proof had the largest or second-largest effect in 28 of the 31 product categories tested.

Buy 78

Buy B2B Opinions Customer Surveys 78

SmartBug Media

AUGUST 11, 2021

In 2010, universities enrolled an all-time record of 21 million students. Studies show that. Add in the instant gratification that people have become used to when searching for answers (we’re talking about you, Google), and an inbound digital marketing strategy becomes crucial to higher education institutions.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 98