Tony Zambito

MARCH 16, 2010

Announced today was Goal Centric’s official introduction of the Buyer Persona Strategy Playbooks series. Below it is printed for your convenience: Buyer Persona Strategy Playbooks Introduced by Goal Centric. Goal Centric introduces revolutionary strategy, marketing, and sales playbooks based on buyer insights and buyer personas.

Buyer Personas 100

Buyer Personas Marketing & Strategy Enterprise Management Buying Cycle 100

Tony Zambito

MAY 1, 2011

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    More than likely, these views put your marketing and selling strategies in the framework of being highly dependent upon outbound activities that are intent on finding buyers. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

AUGUST 16, 2010

Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? Often, we see organization put a stake in the ground about a particular tactic or strategy with respect to social media and digital marketing.

Buyer Personas 100

Buyer Personas Allocation Marketing & Strategy Social Media 100

Tony Zambito

MAY 16, 2010

.  Gaining insight into how these choices are aligned with a buyer’s goal orientation becomes a marketing and selling imperative for high stakes business model shifts, strategies, and new initiatives.    A simple example could be stereo equipment. 

Buyer Personas 100

Buyer Personas Demand Generation Agencies Social Media Correlation 100

Tony Zambito

APRIL 24, 2010

  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.    What is evident from them all is that B2B buyers and markets are exploring social media and digital marketing strategies.  "  There are several others cropping up as well. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

MAY 13, 2011

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    The annual report is aimed at surveying the changing B2B buyer behavior.   However webinars still ranked fairly low in terms of influence. 

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

MAY 5, 2010

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.  Image by HubSpot via Flickr.   This annual report serves as a reliable bellwether of trends as indicated by approximately 600 senior marketers surveyed from a cross-section of industries. 

Social Media 100

Social Media Buyer Personas Media Marketing Automation Services 100