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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can. An organization’s content communicates everything to consumers.

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What the Gig Economy Was Like in 2010 (Part 1 of 5)

ClearVoice

In part one, we take a look back at the state of the gig economy in 2010. As companies start to realize the cost-effective strategies for 1099 employees, and see the value of varied voices and talents, this segment of the economy is only going to grow. 2010 set the tone for the #gigeconomy. 2010 was more competitive.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Subscribe to the comments for this post? Seed this on Newsvine.

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Why edge cases matter in marketing strategy

Martech

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. The post Why edge cases matter in marketing strategy appeared first on MarTech. Don’t accept “that’s an edge case” as an excuse. Failing to consider edge cases led to some very dramatic and public failures. Here are two examples. Get MarTech! In your inbox.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

Dear Forrester, It’s not 2010. Today, as Forrester mentions, our strategy is to be “a unique and highly credible option for B2B marketers who are responsible for sourcing high quality leads for salespeople.”. The post 2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark appeared first on metadata.io.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Click here to cancel reply.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. More engaged leads, higher LTV, and lower churn are a few reasons that make ABM such an attractive strategy. Let’s see some statistics proving ABM is a powerful strategy that helps your SaaS business grow. You get it now — ABM is worth it.