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KoMarketing Associates

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

By keeping tabs on what your competitors are doing, you can not only define your own social strategies, but you can stay updated on the latest trends and activity. Identify : What if you have a sound social media strategy in place but you’re having difficulty convincing leadership of the return on marketing investment?

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. Nearly 60% of agencies and brands consider content marketing to be “very significant” to their marketing strategies. In the US, 2.8 The Impact of Mobile Device Adoption.

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5 Lessons Content Marketers Can Take Away from the 2014 World Cup

KoMarketing Associates

Relevance to content marketers: Before diving into a content strategy, marketers need to make sure they are fully prepared for success. Create an editorial calendar: The editorial calendar serves as the roadmap for the content strategy. A content strategy that is fueled by belief and enthusiasm will shine through to the audience.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

Google left Mainland China in 2010 due to censorship. This strategy may be mainly to attract businesses that probably could not afford the more expensive ad spend on Baidu. Due diligence research into the marketplace is the first step toward developing a China-specific marketing strategy.

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Does marketing automation tie into B2B social media strategy? What is Marketing Automation? Social media.

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

He’s been a writer on Quora since 2010, and has written over three thousand answers on Quora, earning 43k followers and over 43 million views. Jason Lemkin , SaaStr & SaaStr Fund; ceo/co-founder at EchoSign, is a great example of someone who has really made the Quora system work for him.

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5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

Last year I wrote a column on Search Engine Land regarding B2B mobile strategy and SEO. Define a Domain Strategy. Bing has also publicly supported a “one URL per content item” strategy when possible as well. In early 2010, Google acknowledged that site speed is a factor in search ranking. Image ALT Properties.