Chris Koch

DECEMBER 30, 2009

I look forward to collaborating even more in 2010. Social media strategy for B2B: what’s required and what’s optional. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Have a happy and safe New Year! Why bother with thought leadership?

Social Media 100

Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

JANUARY 15, 2010

We wrote about the typical concerns of a C-level executive, such as strategy, leadership, organizational design, and change management. Today, more salespeople are able to have business and strategy discussions with customers and take the time to listen to their needs. At ITSMA, we’re calling 2010 the year of marketing transformation.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

MAY 14, 2010

That means that marketers need to integrate social media with the larger marketing and business strategies. That’s why at ITSMA we’re calling 2010 The Year of Marketing Transformation (sound the bugles!—a But we also need to teach them about the strategies for using those tools. What do you think? What have I left out here?

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

MARCH 4, 2011

In our recent survey, How Customers Choose Solution Providers, 2010: The New Buyer Paradox (free summary available), nearly 60% of respondents said that idea-based content plays an important or critical role in determining which providers make it onto their shortlists. Then marketers need to provide that relevant content.

B2B Thought Leadership 100

B2B Thought Leadership Advertising Agencies B2B Marketing Paid Search Agency 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will. Tags: Social Media B2B marketing Marketing Strategy social media strategy.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100