Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

DECEMBER 6, 2011

Content Marketing Stats. White Paper Library. White papers (19% increase). 2010 B2B Content Marketing Benchmarks, Budgets and Trends. Copyright 2010 - 2011 , Z Squared Media LLC and/or its affiliates. Content Marketing World. SocialTract. Skip to content. Benefactors. Case Studies. Original Research.

Advertising Benchmark 40

Advertising Benchmark Budget Programs Marketing Report Statistics 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. White papers? › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? What do people like to link to? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

MLT Creative

OCTOBER 8, 2010

Customer stats since January 2010: 61,000 blog articles. White papers aren't dead.BUT call it an e-book and increase readership 10 fold. There are 250 people working at HubSpot (all "wicked smaht," in the vernacular). There are 190 partners/value-added resellers (selling HubSpot and supporting other customers).

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

MLT Creative

OCTOBER 8, 2010

Customer stats since January 2010: 61,000 blog articles. White papers aren't dead.BUT call it an e-book and increase readership 10 fold. There are 250 people working at HubSpot (all "wicked smaht," in the vernacular). There are 190 partners/value-added resellers (selling HubSpot and supporting other customers).

Inbound Marketing 40

Inbound Marketing Advertising Agencies Paid Search Agency Salesforce.com 40

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Spend some time tractor beaming your current visitors and watch that recurring visits stat rise. At first, you knew everyone at the party. State Indicator – Turns orange when you’re in that section 2.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 28, 2010

I also think this would pair great with a recent white paper by White Horse called the TIME Method. Read the white paper here: [link] Feel free to contact me if you have any questions. It is a social media engagement process that includes the idea of finding Influencers in your target markets.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Online Marketing Institute

APRIL 4, 2011

A study conducted in 2010 would position blogging as such, and even a " blog post " written in The New York Times highlighted the point. As a result, from 2008 to 2010, blogging actually rose 3 percent as an Internet activity among all adults. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

MARCH 8, 2011

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror.

Marketing Budget 100

Marketing Budget Resources Work Management B2B Marketing 100

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Read on for insights from Ian,, and Eric’s Social Media Stat of the Week (this week: an UNstat!). We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. There’s got to be something between white paper and checkbook.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

Real-Time Activity Stream 4 Steps to B2B SEO Accountability Ryan DeShazer | May 4, 2010 | 0 Comments Tweet Though measurement and analytics tools have evolved to a new level of robustness and utility, many (if not most) B2B SEO initiatives are still judged by one primary KPI : rankings. 2010 All rights reserved. Newsletter problems?

SEO 40

SEO SEM Paid Search Agency B2B 40

Content Marketing Institute

MARCH 28, 2018

Also look at internal information (marketing stats, sales data, etc.). E-books/white papers. Since our first research report launched in 2010, CMI has never gated the annual B2B and B2C content marketing reports. A basic internet search could lead you to industry association data, libraries, government reports, etc.

Research 97

Research Budget Programs Work Management Marketing Management 97

Hinge Marketing

DECEMBER 29, 2015

If you tried a MAP pre-2010, you might have a bad taste in your mouth because the systems were clunky and hard to use then. Some automation tools like InfusionSoft can automatically send a piece of direct mail as a postcard, white paper, invitation, or a “handwritten” note and brownies with Send Out Cards.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Online Marketing Institute

NOVEMBER 4, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Submissions once a day till Nov 26, 2010 per category Top 5 per category will advance to finalists round Good luck to everyone! The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Webbiquity

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B Social Media Marketing Stats and Facts. Content Marketing Facts and Stats. How do marketers separate hype from reality in mobile? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. B2B Social Media Marketing Stats and Facts. Content Marketing Facts and Stats. How do marketers separate hype from reality in mobile? Relevanza ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Content Marketing Institute

FEBRUARY 13, 2018

If that deathly dull and overly formal white paper would put me to sleep as a B2C reader, it’s not suddenly going to find me more attentive because the clock is somewhere between 9 and 5. And LinkedIn commands a massive 97% of B2B marketers who take social media action, almost double the number reported in 2010.

Linkedin 111

Linkedin Brand Identity Branding B2B 111

Single Grain

JUNE 23, 2020

Back in 2010, it was easy to gain a competitive advantage through content marketing, but ten years later, it’s a tactic that few businesses fail to employ. E-books or white papers , which are often used as lead magnets to capture information like a user’s email address.

Webinar Metrics 105

Webinar Metrics Top of Funnel Marketing Strategy Marketing & Strategy 105

Content Marketing Institute

MAY 15, 2018

Sure, getting a fact wrong or misinterpreting a stat isn’t necessarily the same as telling a bald-faced lie. In short, fact-checking matters just as much in a 280-character tweet as it does in a 10-page white paper. Fact-checking matters just as much in a 280-character tweet as it does in a 10-page white paper, says @kimota.

Social Media 104

Social Media Media Stats Wikipedia 104

Webbiquity

NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? And 73% of U.S.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100