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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). If you get a chance, please check out the white paper.

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B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

The main difference this year from last year was that we not only shared our knowledge and insights with each other but with the power of Twitter, we could share these with the rest of the globe. While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me.

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B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]

Online Marketing Institute

White Paper Library. Many of the statistics and results are consistent with what we saw last year: 9 out of 10 organizations market with content marketing. White papers (19% increase). As we saw last year, Twitter is the most popular social media channel with content marketers. Twitter: 35% increase.

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Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. This white paper aims to change that perception of them.

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How Marketers are Using Social Media for Business: New Report

Webbiquity

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. This excellent study provides a wide array of answers, statistics and insights. …But Facebook Means Consumer Marketing.

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The More Things Change, The More Things Change

Convince & Convert

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. Let’s say you have a white paper for download on your site. The way Donovan McNabb hates T.O. I’m psyched about the Kurrently search engine ). Comment away!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

million followers on Twitter? Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers.