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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

First, an obvious one: Business decision-makers spend significant time with digital media. Dear Forrester, It’s not 2010. In 2021, the Metadata platform ran over 70k paid campaign experiments for our 180 customers, at an amazing 1:5 ratio of spend to pipeline. Number 1: The state of B2B Marketing. We know this.

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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. I'm sure there are some "marketing gurus" out there who still are investing 70% of their marketing spend on Google Adwords and the rest on PR. Hit the ground running in 2010. old-school mix. So reflect on 2009.

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2010 Tech spending to increase > 5%

The ROI Guy

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4

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Vote for Your Favorite 2010 Superbowl Ad

B2B Marketing Traction

There has been a lot of buzz about this year’s Super Bowl ads and the fact that Pepsi eschewed the ad spend this year to run a contest for the best idea to help needy people. Note that the 2010 ads will not display until the 4th quarter of the game ends. Which of the ads is your favorite? Please vote for your favorite below.

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Vote for Your Favorite Super Bowl 2010 Ad

B2B Marketing Traction

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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. Related posts: Ways to spend your Social Capital If you read the last two blog posts on Social. Mark it down people. Tweet This! Share this on Facebook.

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Holiday Spending Delivers Q4 Gifts to E-commerce Sellers

Biznology

For example, in 2009, online sales equaled $129 billion, increasing to $143 billion in 2010, with a projected increase in 2011 to $197 billion. E-sellers and fulfillment services , once caught up in the whirlwind of 2011 holiday spending, are now recovering with smiles. For example, 2010 generated $43.4