2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark
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AUGUST 23, 2022
First, an obvious one: Business decision-makers spend significant time with digital media. Dear Forrester, It’s not 2010. In 2021, the Metadata platform ran over 70k paid campaign experiments for our 180 customers, at an amazing 1:5 ratio of spend to pipeline. Number 1: The state of B2B Marketing. We know this.
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