Webbiquity

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media? Create video emails?

Social Media 100

Social Media Tools Buzz Media 100

seo.co

FEBRUARY 3, 2022

The marketing term “gamification” was coined in 2002 by Nick Pelling, but didn’t become popular until 2010. Compelling data collection: Gamification platforms typically require a visitor to login with either social media credentials or an email address. What is Gamification? It will help your site to stay top of mind.

Dwell 98

Dwell Marketing Websites SEO Ad Frequency 98

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

B2B Marketing Directions

OCTOBER 25, 2020

As a 2010 article by McKinsey put it, "Long before behavioral economics had a name, marketers were using it." In this study, social proof had the largest or second-largest effect in 28 of the 31 product categories tested. In this study, social proof had the largest or second-largest effect in 28 of the 31 product categories tested.

Buy 78

Buy B2B Opinions Customer Surveys 78

Rev

FEBRUARY 8, 2019

SiriusDecisions released a marketing automation for B2B study predicting a rise from 8-12 percent in 2010 to a majority in the very near future. They cite the fact that B2B automation is already growing exponentially, with 11 times more marketing automation being used by B2B marketing teams today than there was in 2010.

Marketing AI 114

Marketing AI B2B Marketing Work Management Marketing Management 114

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Instagram was launched in 2010. Social networks have grown into a foundational aspect of our culture. Facebook reached one billion users in late 2012. Snapchat didn't exist until 2011.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Buffer

OCTOBER 27, 2022

It was pioneered by American Express in 2010 after the global recession and is now recognized all over the U.S. Some businesses choose to set up in-store indicators and offers for customers, but social media is a more accessible way to reach a wider audience. and the world at large.

Small Business Marketing 96

Small Business Marketing Business Paid Search Agency Tagging 96

Sales Engine

JUNE 28, 2016

If a person regularly takes the calls-to-action in your outbound email campaigns, downloads content from your website, follows your company on social media, and has visited your product pricing page, that person has self-identified as someone who is very interested in your product or service.

Marketing Qualified Leads 136

Marketing Qualified Leads Lead Ranking Sales Qualified Leads MQL 136

Contently

MAY 17, 2017

” If you guessed 2010 and 2012 , respectively, you’d be right. A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. Shortform videos like motion graphics optimized for social have gotten more traction as cheaper investments.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Adobe Experience Cloud Blog

MARCH 4, 2019

Believe it or not, the oldest of Generation Z ( those born between 1996 and 2010 , according to MDR) are starting to graduate from college. An ESPN survey reported that one in five people would boycott the brand. The students organized nationwide marches and campaigned on social media. The kids are growing up.

Peer-to-peer 131

Peer-to-peer Paid Search Agency Thought Leadership Demographics 131

Marketing Insider Group

NOVEMBER 12, 2013

They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010.

Business 100

Business Social Media Content Act-On 100

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Content on the internet tripled between 2010 and 2013.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ).

Analysis 100

Analysis Verticals Planning Customer Surveys 100

The ROI Guy

NOVEMBER 17, 2009

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. BtoB's survey found that within online marketing, the top areas that will see spending increases include Web site development (70.7%

Planning 40

Planning Marketing Budget Creation B to B BtoB 40

readwrite

APRIL 22, 2010

Taptu surveyed about 326,000 sites that are optimized for touch-screen browsing and found that the largest concentration of these sites falls into Taptu’s “shopping and services” category. Social sites rank third with 9.2%. Top 10 Mobile Trends of 2010: – Part 1: Design & Development.

Mobile Marketing 40

Mobile Marketing Trends Mobile Advertising Web 2.0 40

Hubspot

APRIL 1, 2020

We've all been there, especially with social media predictions. In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Bad Social Media Predictions. Google would have a successful social media platform. Sometimes we even get it wrong.

Social Media 95

Social Media Social Marketing Planning Media 95

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 Image credit: The CMO Survey. 70% of the U.S.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

GreenRope

OCTOBER 24, 2021

While millions of people worldwide are still working from home due to the pandemic, GreenRope has been fully remote since we launched in 2010. I asked our team a series of anonymous survey questions, prompting them to confess their deep dark dirty remote secrets. All I can say is, good thing this was an anonymous survey!

Work Management 52

Work Management Marketing Management Customer Surveys CRM 52

Customer Experience Matrix

MAY 18, 2010

I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. Tags: marketing measurement marketing priorities cmo surveys.

CMO 120

CMO Customer Surveys Correlation Social Media 120

Exo B2B

MARCH 17, 2021

As in Trust Agents, do you remember this book published in 2010 under the joint pen of Chris Brogan and Julien Smith ? She revealed the results of a recent survey: Our next «Live with Marketers» will share the results of our new survey. Trust lies in business. Do you doubt that?

B2B Thought Leadership 59

B2B Thought Leadership Thought Leadership Curation B2B 59

Spiralytics

NOVEMBER 14, 2023

Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. They have unprecedented access to information, online content, and social networks, allowing them to form opinions and make choices independently. They’re using their voices to address broader social issues, even within their homes.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? But social media has opened up a channel. Absolutely not.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 2, 2010

Not understanding our target audience’s pain points : Simple surveys using free tools like SurveyMonkey or Zoomerang can provide quick and easy access to a prioritized list of prospect pain points. How do you know you are hitting the right audience when you conduct a survey? Michael Brenner Jun 3 2010 Great point Daniel.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Create content (blog, video, etc), Optimize that content for Search (titles, URLs, meta data), Promote Content on Social Media Networks (FB, LI, Twitter, etc).

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Aberdeen

DECEMBER 7, 2020

Upon this news, many in the industry have noted — incorrectly, that is — that this acquisition brings social collaboration and communication capabilities within the Salesforce portfolio. Salesforce launched its own social collaboration tool — Chatter — a decade ago in 2010.

Acquisitions 52

Acquisitions Enterprise Management Peer-to-peer Work Management 52

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. This consistency and alignment of brand perception and experience is what lends it a reputation for being a credible, socially minded enterprise. But be careful if you solicit feedback from customers on social media.

Paid Search Agency 142

Paid Search Agency Brand Identity Branding Social Media 142

The Effective Marketer

AUGUST 14, 2009

New Salary Survey Released We all like to complain about how much we make, so here’s another reason for you to either shut up or have that awkward conversation with your boss about getting a raise. Exhibitor Magazine’s July Edition showcases their annual salary survey with interesting results. United States License.

Customer Surveys 100

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services 100

Customer Experience Matrix

FEBRUARY 1, 2010

Here are some quick thoughts on two items: Unica ’s acquisition of paid search bid management system MakeMeTop (now mercifully renamed Unica Search) and Alterian ’s recently-released and excellent annual marketing survey. Tags: demand generation marketing automation social media online marketing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. How did you target and fine tune your messages?

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2011

In their research they also classify companies according to their results in email marketing usage. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Convince & Convert

APRIL 13, 2013

As Amber Naslund and I wrote in The NOW Revolution way back in 2010, every customer is a reporter. Even with your commitment to humanization, social outreach, customer experience and all the rest, you’re still getting more angry missives than ever. Jay is the founder of [link] and host of the Social Pros podcast.

Social Media 147

Social Media Media Customer Satisfaction Marketing Management 147

The Effective Marketer

FEBRUARY 7, 2011

According to the survey webcasts have a $22.60 In my experience this is accurate, and sometimes during the day (or the day before) of the event tends to bring an increasing number of new registrations. We are all procrastinators it seems when it comes to registering for online events. What’s the ROI of webcasting? United States License.

Webinar Metrics 100

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads 100

Marketing Insider Group

NOVEMBER 9, 2010

From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old. The event is part of a series sponsored by the Social Media Business Council. Michael Brenner Nov 11 2010 Thanks Andrew! Overall great article.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120