Social Media is witnessing a phenomenal increase in the number of Enterprise users. B2B Companies are finally realizing the great potential offered by social media in closing the distance between them and their customers. It is no surprise then, to see companies incorporating at least some bit of social media activities into their overall marketing plans. personally believe, that social media’s exponential growth and the benefits it offers are hard to ignore, even for the most conservative marketers. Lead here is defined as an enterprise visitor. MORE >>

As a marketing professional, I have often come across clients, who think Social Media is nothing but a passing fad. They refuse to see the value social media can add to their marketing programs and are obviously missing out on the benefits of one of most the defining trends of our times. Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Social media marketing has three important aspects. Wonder why? MORE >>

Use social media channels like Facebook, Twitter and Linkedin to promote your blog content. In a recent B2B social media report by LeadForce1 it was found that blogs topped the pages of interest for enterprise visitors who came in from social media sites Facebook and Twitter. The importance of Corporate blogging is known to all, but few companies are able to use this medium as a lead generation tool. Yes, corporate blogs are an excellent resource for Lead generation. Name your blog. Having a distinct name for your blog is a good idea. It gives the blog a distinct identity. MORE >>

Twitter today is a very important social media marketing tool, one which has increased the life and reach of any content. Here is scientific proof to prove these claims… I recently came across this scientific research report called the ‘Science of ReTweets’ by Dan Zarrella , an award-winning social, search, and viral marketing scientist. Below I share some data that interested me as a B2B Social Media Marketer. Don’t believe? He also collected a random sampling of over 10 million “regular” Tweets that may or may not be ReTweets. MORE >>

Consuming content through social media or transmitting content. The system you use should help you create messages through different channels (Email, Social Media, Webinar, SEO, SEM, etc) and be able to measure across all these campaigns using the same yardstick, so that a consistent metric for ROI can be obtained. With the pervasive growth of the internet and the digital information overload, one of the things that is likely to undergo transformation is the Selling process. Content creation and distribution, thus plays a very important part in the entire Selling Process. MORE >>