Biznology

JANUARY 18, 2017

In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. And it resolved to become a leader in social media engagement in its industry.

Planning 80

Planning Blogger Advertising Agencies PR 80

Biznology

APRIL 29, 2015

All-in-One Social Media Management. But that’s so 2010. Now there’s no excuse to waste time on visiting each social media site when you have social media dashboards. Now there’s no excuse to waste time on visiting each social media site when you have social media dashboards. You’ve got your Twitter profile.

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

OCTOBER 15, 2015

It also reflects the basics of smart brand positioning: • Market Opportunity – The disastrous war in Iraq after 9/11, the failure to create sustainable democracies after the “Arab Spring” in 2010, and the turbulent events in Syria between 2011 and 2014 left a power void in the area for the religious extremists.

Case Studies 80

Case Studies Case Study Studies Ad Building 80

Biznology

AUGUST 16, 2010

Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. But is that real, or just a distorted view of the social media world? Image by BLW Photography via Flickr. by Aaron Kim. Well, not necessarily.

Digg 80

Digg Stats Twitter Social Media 80

Biznology

NOVEMBER 13, 2014

Gmail’s ability to sort out the inbox into Primary, Social, and Promotions is a good start, as not all emails are the same. Social platforms often rely on social interactions such as likes and comments to determine relevance. Twitter showed the significance of trending topics.

Enterprise Management 80

Enterprise Management Work Management RSS Marketing Management 80

Biznology

FEBRUARY 13, 2012

Google ranks search results based on social activity. Where you once could conduct link campaigns (or even break the rules by buying links), that doesn’t work very well anymore, because if the human raters and the your site’s social activity don’t validate the link analysis, your site drops in rankings.

Google 80

Google Long Tail Marketing Search Marketing Validation 80

Biznology

JUNE 21, 2010

It seems, I don't have a moment to spare, to reach out to connect with my social network. So excuse me while I go join my family for a glass of wine while we talk and sit outside under the starry night on the first beautiful evening of summer 2010. I'll connect with my social network another time.

Skype 80

Skype Public Relations Television marketing Social Networks 80

Biznology

JANUARY 14, 2014

From 1993, when I entered the web, until maybe 2010, I was highly technical. And that’s important: all the good stuff persists and all the bad stuff is gone. Memories, maybe, but also lots and lots of crap. It’s sort of freeing. What happened? Command line, Linux, vi, PHP, Perl, Python, Apache, PostgreSQL — loved it!

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Biznology

JANUARY 5, 2011

Thirdly, this campaign was really amenable to social media tactics. 41 elected officials declared November 27, 2010 "Small Business Saturday." If AmEx can use social media this effectively, you probably can, too. That's a wonderful expansion for AmEx into a market they've been limited in before.

Small Business Marketing 80

Small Business Marketing Barriers Facebook Social Media 80

Biznology

NOVEMBER 11, 2013

TEST YOUR WAY INTO MOBILE MARKETING: 96% of companies say they currently use or plan to use mobile marketing but only 21% have been successful in mobile – a decrease from 2010 according to ANA and MediaVest. SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others.

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

FEBRUARY 1, 2011

Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. McKinsey & Company, in a global study of successful organizational transformations (2010), identified co-creation, collaboration, and employee engagement as key success indicators.

Work Management 80

Work Management Social Media Thought Leadership Privacy 80

Biznology

APRIL 28, 2021

By now you may have seen a post or three about the latest batch of Pew data on social media users (If you haven’t, check it out. Here’s the big takeaway: If you still think you have one big single audience on social media, you are doing social media like it’s 2010. As usual, it’s a wealth of fascinating info).

Social Media 104

Social Media Media Marketing & Strategy Paid Search Agency 104

Biznology

FEBRUARY 18, 2013

Only 21% state they have been successful in mobile – a decrease from 2010. They cover opportunities from mobile optimized websites, mobile apps, mobile search, mobile ads, MMS, SMS, QR Codes to social media. Communications of the 12 Days of Christmas campaign were promoted through a mobile social media campaign.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Biznology

JUNE 18, 2010

On June 2, 2010 Detroit Tigers pitcher Armando Gallaraga was one out away from pitching only the 21st perfect game in Major Baseball history. These are things that are in short order in the world of social media gurus and experts blowing their own horns more loudly than those silly things from this year's World Cup soccer matches.

Internet Marketing 80

Internet Marketing Class Transparency Marketing Management 80

Biznology

APRIL 7, 2015

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly.

Google 80

Google Word of Mouth SEM Allocation 80

Biznology

JULY 5, 2010

With four games to go, much can still happen in this 2010 World Cup on the field, but the results for social media are already in--the World Cup has more than lived up to its billing as the biggest social media (and even Internet) event of all time, sur[passing the 2008 election of Barack Obama as U.S. Internet Buzz.

Social Media 80

Social Media Media Internet Marketing Wikipedia 80

Biznology

APRIL 25, 2016

Its ability to not only aggregate information that’s typically scattered across different sources (like spreadsheets, social media, or databases) into a single dashboard, but to then also continuously refresh the results, is a transformation for those involved in business operations. million in Series B funding. Source: Network World ).

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

APRIL 18, 2013

With social media, people now graze for news and tend to read articles or view videos from an array of sources. And last year, the Bureau of Labor Statistics predicted public relations employment would increase by 21% – faster than average – between 2010 and 2020. That’s no surprise. Loyalty to media brands is on the wane.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

JUNE 6, 2010

The upcoming 2010 World Cup in South Africa is being touted by FIFA and Twitter representatives as the event to slash all previous records in social media traffic. Social media was already pervasive back then, but mainly in the form of blogs, wikis, podcasts and video sharing. Image via Wikipedia. by Aaron Kim.

Social Media 80

Social Media Media Wiki Wikipedia 80

Biznology

NOVEMBER 8, 2010

Back in the summer, I wrote a pair of posts about Social Media and the FIFA World Cup in South Africa, and Mike Moran talked about reaching your audience during that big event. Having said that, I find fascinating to analyze the social media layer that is permeating the political scene globally. and Mexico) (c) Gabriela Passos 2010.

Twitter 80

Twitter Peer-to-peer Curation Social Media 80

Biznology

FEBRUARY 25, 2014

Social media is loud and tends to be an insider’s club. And, in social media marketing, most of us are unknowns, most brands are unknown, and most services too. I personally thought that this belief perished by 2010; however, the fear, indignity, and confusion persists. The Internet’s just not like that. socialmedia.biz).

Paid Content 80

Paid Content Blogger Long Tail Marketing Outreach 80

Biznology

NOVEMBER 6, 2013

Kids born between 1996 and 2010 are sometimes called Gen Z, the post-Millennials, or Generation C (for connected). He prefers massively open online games to social networks. With parents who post birth photos on social networks and advertisers who track their search history, this is likely to be the most exposed generation in history.

Generation 80

Generation Planning Forrester SMS 80

Biznology

APRIL 19, 2017

In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society. The answer is, apparently, yes.

Paid Search Agency 149

Paid Search Agency Brand Identity Branding Opinions 149