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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. And…even social media itself.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. They are refining tactics, integrating social with other marketing channels, taking a hard look at new networks, and continuing to refine their measurements of success. Relevanza ). 2.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. s, 50?s,

Tools 41

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI?  Social media definitely pays off, but you’ve got to focus on the approach not the tools. think it is fair to say that Social Media.

Primer: Understanding Word-of-Mouth Marketing in the Social Media Age

Social Marketing Forum

With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Word-of-mouth occurs everywhere people get together: at the local pub, at home, in the sports club and increasingly online and on social media. But they increasingly happen in a very public space: the social Web. Social acceptance and recognition.

Social Media and the Stock Market: A Lesson in Global Manipulation

grow - Practical Marketing Solutions

The “news” goes viral and the airline’s stock plummets. Every day, some company’s hard-fought reputation unravels after a damaging revelation on Facebook, an ill-conceived tweet is seen by millions, or a shocking video goes viral. Yet shockingly, the corporate and financial worlds have not yet grasped this aspect of social media. Read on. Read on.

The 39 Social Media Tools I’ll Use Today

delicious b2bmarketing

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily. My presenation “ 7 Ways to Build Stunning Business and Personal Brands in Social Media &# was originally given in person to 35 people. Smart. Nifty.

Link 62

FOUND the ROI of Social Media for B2B Marketers!

Buzz Marketing for Technology

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Enter Social Customer Support …. Email this to a friend?

WOM 48

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. This table says why by Social Media Today.

Stats 59

Social Media Strategy for Nonprofits: 10 Potential Objectives for Using Social Media

WindMill Networking

While nonprofits are beginning to understand the potential for social media engagement, my sense during the meeting was that efforts seemed to be centered around Facebook for the objective of merely gaining awareness for their organization in the community.  Using Social Media to Increase Revenues. 10) Social Recruiting – Recruiting can cost a lot of money. 

Five Big Shifts in Social Media Marketing

Webbiquity

Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. They will help spread great content virally, while ignoring or mercilessly parodying what they don’t like. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability.

Three Stats Prove B2B Social Media Set To Explode [Charts]

PWB Marketing Blog

Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. We rounded up three stats that prove B2B social media is not only here, it’s set to explode.

Stats 57

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).

B2C 41

What the Future Holds for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).

B2C 41

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social is not an isolated activity.&#

The 25 Best Social Media Books of 2011

WindMill Networking

It seems like only yesterday that I was writing my review of the best social media books of 2010 , a list that included only 15 selections. There were simply too many great additions to literature that exists on social in 2011 to be limiting. Survival Guide to Social Media and the Web 2.0 SOCIAL MEDIA IN CONTEXT. GENERAL SOCIAL MARKETING.

The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. hope that you will pass this blog post along to others in your organization and maybe even print it out to have on hand when others have questions related to social media marketing.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Which social networking site is used by 92% of senior marketing executives? What social media tool helps small business double their reach on Twitter?

Top 15 Recommended Social Media Books of 2010

WindMill Networking

It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010.  Not to mention the ever-growing importance of social strategy. The Social Media Bible: Tactics, Tools, and Strategies for Business Success [2nd edition] by Lon Safko. Social Marketing. Social Media for Good.

25 Ways to Get More Social Media Followers

Hubspot

Social media can seem overwhelming, especially when you're starting from scratch without any followers on your profiles. Here are 25 easy ways you can get more social media followers: 1. Enable Social Sharing. Add buttons to your blog and even other website pages that allow visitors to share your content on social sites like Twitter, Facebook, and LinkedIn.

9 Reasons Why Your Social Media Strategy Isn’t Working

Hubspot

Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. To many, social media can seem like an overwhelming black hole of time with no end in sight. Social media sites are just that: social!

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase. Nobody wants to be sold on social platforms.

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. A. Comments are a primary form of two-way communication on the social web. link] ). V.

Measurable Effects of Old Spice Viral Campaign

Sazbean

Old Spice has turned their “The Man Your Man Could Smell Like&# ad campaign into a viral sensation by having the “Old Spice guy&# respond to people’s comments and tweets via videos which were posted on YouTube (click on the response videos on the right) — my favorite is below. Mentions & Brand Awareness. Takeoff. Interactions. from a combination of sources.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. SOCIAL MEDIA CISCO : Established a social media listening center.

15 things marketers should stop doing and thinking in 2011

Chris Koch

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Social media relationships are shallow and meaningless. We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. The theory is that social media powered by humans doesn’t scale well.

65 Tweetable Moments From The Corporate Social Media Summit New York

B2B Marketing Insider

This week I attended Useful Social Media ‘s Corporate Social Media Summit in New York city where hundreds of practitioners gathered to hear case studies from some of the best in the business. The big takeaways for me: Add real value and have fun with your social media efforts. Integrate Social into everything your company does. Break through.

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Top 30 Most Useful Facebook Blog Posts of 2010

WindMill Networking

Since Facebook is where Americans spend more time than anywhere else on the Internet , our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever.  Farmers Insurance Social Media Marketing Case Study: Utilizing FarmVille for FB Brand Awareness [32].

Content Sharing: the What and Why

Social Marketing Forum

However, in trying to answering it, one can find a lot of value for his business and “target groups” in this integrated social media and cross-channel marketing age. But – let’s be honest – we especially want to know why sharing of content happens because everyone dreams of their content being “tweeted” massively, appearing on social media bookmarking sites thousands of times and getting shared via all possible channels with viral options, including obviously e-mail. Why do people share content? We seldom talk about what it is. Thus context.

Social Media Hype – Don’t forget it supports campaigns not runs them

B2B Marketing Online

What do you do when you're in 'traditional media' faced with the ever-growing wave of social media? Here is a very clever industry viral campaign by Swedish newpaper “Dagens Industri”. With the entire advertising industry caught up in where social media is heading, it’s probably pretty tough going for newspapers to continue getting the ad revenue they’ve always had, so they enlisted Storakers McCann to create a viral campaign designed to poke fun at the social media hype and get the industry to have a laugh while reminding them that they still sell newspaper ads!

5 Reasons Your Business Should be Sponsoring Social Media Events

WindMill Networking

Over the past several months there has been a significant increase in the number of social media-related events occurring nationwide. Here are 5 good reasons why: 1) Promotion Through Social Media Drives Viral Word of Mouth. good social media event will also promote itself, and its sponsors, through the different social networking websites.

Ten Lessons Social Media Marketers Can Learn from Email Marketers

Social Marketing Forum

As I write a lot about social media marketing and email marketing I wrote a post called “Why email marketers understand social media best (even if they don’t know it)&#. Since I talked about “good&# email marketers, hoping to convince email marketers to embrace social media. At the same time, it is true that people who specialize in social media marketing can learn a lot from email marketers. So I decided to put the post here because I feel that it can provide some insights about social media, email and integration.

Email 12

Reviewing Our 2010 B2B Social Media Predictions

Social Media B2B

Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. It is worth looking at these predictions not to determine our skill at predicting the future, but to see how quickly or slowly various aspects of social media were adopted or ignored by B2B companies. 1. Sales Staff Get Social Media Savvy. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. and social CRM. 2. Inbound Marketing Gets Cash.

Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.

B2Bbloggers

Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Will the Old Spice viral video campaign sell more Old Spice? What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. How can we help you Make Good Media?

What’s So Funny About Social Media and Online Marketing?

Webbiquity

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons! The gold standard of viral videos. This blog post!

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect. Which was an interesting statistic no doubt for many of us in business today. To me this is the story for any content marketer like myself. Tweet This!

Brand 40

B2B Marketing Metrics That Matter [#B2Bchat Recap] | B2Bbloggers.

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat Recap] August 27th, 2010 | By Andrew Spoeth Measurement is close to the heart of many marketers, and B2B marketing is no exception.

Recipes For Great B2B Videos [#B2Bchat Recap]

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat. Here are some highlights. Be real.

Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

B2B Marketing Insider

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Summit The Secret To B2B Social Media? Whoa – quite a mouthful!

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B2B Marketers Have Little Social Media Engagement

delicious b2bmarketing

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, B2C marketers are more engaged in every other type of social media tracked by the survey.

12 Quick Content Marketing Tips and Trends

What Works - What Doesn't

Maybe it’s because CEOs are looking at all the pictures.  10) Email marketing is getting less effective every year, while social media marketing is getting more effective.  11) Seven out of ten emails are read on mobile devices, so make sure yours read well on them.  12)  f you can’t think of anything else to write, do a “Top Tips” list. Including hot key words and being snarky (i.e.,

Get the Most Out of Twitter Hashtags

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media MARKETING Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS OpenX Rackspace Hosting ConVerdge Communities About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us!

29.60 μs: 728.0 ns, 16.61 μs, 76.00 ns 244.0 ms: 225.5 μs, 3.600 ms, 238.7 ms