Chris Koch
DECEMBER 30, 2009
Who says B2B marketers are lagging in social media? Of the top ten posts on my blog this year, only one did not involve social media. I think the social media phenomenon is the most exciting and important thing to hit communications in my lifetime. I look forward to collaborating even more in 2010.
Chris Koch
JANUARY 15, 2010
Pledging to do more with social media isn’t the answer. Getting into social media really means getting into publishing. I think the suspicion that we see of social media, which is justified, is mixed with fear. This is where social media tools are helpful. And if I do, what am I paying for?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Chris Koch
MAY 14, 2010
Social media creates the need for marketing to lead within the organization. At least that’s the conclusion we reached at ITSMA recently when we did our social media survey (there’s a free summary if you’re interested). We mean that within the organization the leadership of social media is falling to marketing.
Chris Koch
JANUARY 21, 2011
All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. Social media have created so much noise that it’s becoming more difficult for the good old white paper to stand out. The social media noise is personal. Buyers have higher expectations for intimacy.
Chris Koch
NOVEMBER 20, 2009
We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors.
Expert insights. Personalized for you.
100 
Let's personalize your content