What’s Your ROI?
ANNUITAS
MARCH 22, 2011
This week we are fortunate to have the winner of the 2010 B2B Twitterer of the Year, Michael Brenner , guest post and share his thoughts on Marketing ROI. I have written enough on Social Media ROI. Michael Brenner is a Sr. Director of Marketing for SAP. Marketing should not just produce customers but should aim to keep them.
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