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The Ultimate Guide to Content Marketing

BenchmarkONE

It could be anything from blogs; guest contributed articles , white papers , press releases, infographics, social posts, podcasts, webinars , or videos. . Podcasts : Podcast listenership has grown by a whopping 29% from 2010 to 2020. Gareth links trend-worthy content in his email signature to complement the email content.

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise.