Biznology

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You’re doing SEO wrong: it’s all about authority

Biznology

Most people get the theory of SEO: You find the keywords and phrases that compose the search queries of your target audience, and you build content that answers the questions implicit in those queries. What’s wrong with SEO? There’s nothing wrong with SEO. Some things have gotten easier since 2010.

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24 reasons SEO and social media are inextricably linked

Biznology

59% of marketers agree SEO has the biggest effect on lead generation. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Recent Google algorithm changes underscore how SEO and social media are inextricably linked.

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Key Benefits the Right Domain Name Adds to your Brand

Biznology

Now, if you’re not sure how they impact SEO, here are a few simple facts to know. Back in 2010, Google’s former head of the webspam team, Matt Cutts, emphasized that the difference between new and old domains is not a big deal. Keywords in your domain still carry a minor SEO value, even though they shouldn’t.

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What is Outside-In Marketing?

Biznology

When it was published in 2010, most SEOs were trying to game Google’s algorithm. It is about a content strategy that’s kind of the opposite of how SEO was practiced at the time. This led to a barrage of articles about how SEO is dead. In reality, SEO is not dead, it just needs to be practiced as I preach in ARS.

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Content Anticipation: Inc. Magazine vs. Inc.'s Website

Biznology

had an SEO Guide and I thought, "That's a smart thing to do considering the types of businesses and business people who read the magazine. Something that old in the SEO space is the equivalent of a Web site on wireless communication referring to the effectiveness of smoke signals (hey, it's still wireless). It is 2010, after all.

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37 reasons that video content is king

Biznology

35% increase in mobile video views occurred from 2010 to 2011. million business-oriented search queries in YouTube every week (SEO Hacker). (comScore). 40% of people will respond better to visual information than plain text. 26% looked for more information about the subject of the video (Zabisco). Sources: Ooyala and Ipsos ).

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France’s Google is different than ours

Biznology

Visiting Paris was am important reminder for me as an expert in Search Engine Optimization (SEO) and Search Engine Marketing (SEM) that I had forgotten since living in Berlin, Germany, back in 2010 — half a decade ago. I remembered that we all live in a technological and innovation continuum, Europe doubly so and France trebly.

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