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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees. This quickly grew into broader buys on sites that catered to obvious themes and contexts.

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2011 B2B Marketing Outlook, According to Google

The Point

That popularity may be short-lived, however: 53 percent of marketers were only “somewhat satisfied” with their company’s marketing performance in 2010, and more than two-thirds (69 percent) plan to test new digital tactics in 2011.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

If you need immediate opportunities, search engine marketing (SEM) programs such as Google AdWords and Yahoo Search Marketing provide a competitive ROI, make it easy to control spending, and can start generating results as soon as they’re flipped live.

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Creative is King, Queen, and Everything in Between

Ambal's Amusings

We asked Mani Iyer " What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Mani Iyer 's Marketing Prediction for 2010. Mani Iyer 's Marketing Action for 2010. Receive FREE private beta test access to Kwanzoo's viral marketing service in Feb 2010, and.

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The 5 Top Media for Cold Prospecting

ViewPoint

The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail. It’s great for target verification and data collection at the earliest stages of your campaign, too. With 18,500 business lists available for rent in the U.S.,

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.

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Does Your Blog Have a Long Tail | Blogging and Content Creation.

Convince & Convert

link] [link] SEM Does Your Blog Have a Long Tail? link] [link] SEM Does Your Blog Have a Long Tail? But the reality is, your blog is probably a lot more broad than you think.