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How to Write a Request for Proposal, with Template and Sample

Hubspot

Here, we’ve provided an RFP template you can follow for initial structure, as well as a sample RFP for further inspiration. Your list could include samples of past work, a proven success record with companies in similar industries, the expertise and technical skills to meet your demands, and a cost of services within your price range.

Sample 97
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An Easter Surprise, Using QR Codes for Instant Sampling

Convince & Convert

in 2010, Which Wich is a quick service sandwich restaurant that features uber-customization of your sandwich, and a unique ordering system (you mark a paper bag with your detailed preferences). Based on this one, simple use of QR technology and instant sampling, the chances of me ordering a cookie next time at Which Wich went from 0% to 100%.

Sample 152
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Why edge cases matter in marketing strategy

Martech

Antennagate The iPhone 4 went on sale to much acclaim in June of 2010. When you’re dealing with numbers and averages, you’re likely to assume the 3% you’re losing is a representative sample of the whole. They might be the result of a sampling error or misreporting. Don’t accept “that’s an edge case” as an excuse.

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The B2B marketing ironies of our time

Biznology

I’ve seen actual samples. Back in 2010, I was invited to become a contributor to Harvard Business Review ’s online publication. Their direct mail is first-rate, including benefit-laden outer envelopes, a compelling offer to motivate response, supplemented by powerful calls to action and easy-to-use response vehicles. Ironic, isn’t it?

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3 overlapping patterns of “no code” martech and the rise of marketing makers

chiefmartech

If the 2010’s were about the emergence of marketing technologists as a bona fide discipline within the marketing profession, then the 2020’s seem poised to deliver us into the age of the “marketing maker.” Usual disclaimer applies: this is only a representative sample and is definitely not comprehensive.).

Sample 114
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Building a social selling program: Think big

Seismic

When I first launched a social selling program in late 2010, I recruited volunteers to see if we could prove that social media was an effective tool for financial advisors. Piloting with a larger group offers a more accurate sample of your program’s performance. This lesson has been reiterated throughout my career.

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New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

As part of the study, The Halverson Group evaluated 62,863 blog posts generated between August 2010 and February 2012. The team then randomly selected a quantitative sample of 500 unique blog posts, sourced from IZEA’s Creator database to ensure the results were both defensible and reproducible. The Three Life Cycles of a Blog Post.

Studies 166