Customer Experience Matrix

APRIL 26, 2011

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

MARCH 8, 2011

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. This could be a real game-changer in the small business marketing automation landscape. But if Salesforce.com likes what it sees, who knows where that will lead? intended to extend Google’s own business).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Customer Experience Matrix

JANUARY 7, 2010

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. business-to-business marketing automation. What will 2010 bring? Continued sales growth, for sure: that’s easy enough when you’re starting with a small base. me-too products.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Work Management 120

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. MicroVideo shops will start popping up – video is just still to expensive for many BtoB Marketers and with the advent of some cheaper high definition video cams – I think you are going to see many small video shops popping up.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. MicroVideo shops will start popping up – video is just still to expensive for many BtoB Marketers and with the advent of some cheaper high definition video cams – I think you are going to see many small video shops popping up.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Small businesses in particular can expect little love from an Oracle-ized Eloqua.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 14, 2011

Small business systems like Infusionsoft and OfficeAutoPilot solve this problem by bundling their own CRM features. That’s considerably cheaper than standard mid-tier marketing automation products, although some small business systems are cheaper.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120