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Eloqua Experience 2010


Eloqua is also taking a lesson from’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for This is available from within, and it is a native application available from the AppExchange. Eloqua Discover for (click to enlarge).

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if likes what it sees, who knows where that will lead? intended to extend Google’s own business).

How to Calculate Social Marketing ROI

Paul Gillin

Many excellent solutions are now available on a software-as-a-service basis today, including , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. They include Indium Corp.,

ROI 57

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. So that’s all fine, but what industry observers really want to know is how will react. Okay, now we can talk about demand generation systems marketo eloqua marketing automation industry oracle

Eloqua 106

The Evolution of Search Engine Marketing [Dreamforce 2010]


Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 ,'s user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Free Download - Improving SEO: A Practical Guide. Connect with HubSpot

Best CRM for Marketing Automation:, Microsoft or Oracle?


If you look at Marketing Automation systems, the best supported CRM system is By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports, of course). Tags: CRM marketing automation microsoft dynamics CRM Oracle CRM On Demand

Getting the Most from A Conversation with David Taber

The Point is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. To learn how we marketing types can get more from, I spoke recently to David Taber, CEO of CRM consultancy Saleslogistix and author of the Prentice-Hall book, Secrets of Success.

5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love

B2B Lead Generation Blog

To answer this question I’ve invited Aaron Ross, CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing’s $1 Billion Sales Machine", to join me for this complimentary webinar on Thursday, May 20th. In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?

Four Interesting Trends from Dreamforce

Digital Body Language

Last week I had the pleasure of wandering the floor at Dreamforce, ’s annual conference. has clearly made a significant investment in this area with their acquisition of (and deep integration of) Jigsaw as a data cloud, but folks like Hoovers , D&B , and StrikeIron were very present on the show floor with data sourcing, append, and cleansing services.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Fearless Competitor , April 23, 2010 The data quality problem If we don’t know you, we can’t sell to you.

The Rise of Social CRM

Sales Intelligence View

Sales Intelligence sCRM Brief history of the CRM Customer Relationship Managers or CRM applications are a staple in most companies. It’s the central repository of data related to your customers, prospects and contacts. CRMs shifted the business model for companies that only focused on collecting information about their contacts and turning that data into information that they could [.]. customer 2.0 Enterprise 2.0 marketing Microsoft Dynamics netsuite oracle oracle crm on demand paul greenberg Sales 2.0

7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense


Everybody expected to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice. People asked my opinion on this acquisition. Overall, I think this is great news, for 7 reasons: 1. Market2Lead Probably Got A Good Deal. The Market Needs Consolidation.

Genoo Aims to Shake Up Marketing Automation Market


The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Additional marketing users (with full editing privileges) are $49 per month, while sales users (access to leads only, with ability to update information about a lead, synchronize with their account, view lead interest profile or push leads back to nurturing from within their account) are $9.95

Tapping Social Networks for Business: Interview with @ClaraShih.


After all, Shih created Faceconnector , an application that pulls Facebook profile information into’s CRM application. Technology Naughty Vs. Nice In 2010 2. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. Clara recently released a second edition of this bestselling book. It becomes a personal brand.

What Tools and Management Systems Work Best for B2B Lead Generation


Sales Management Systems is a sales management system many companies rely on. Technology Naughty Vs. Nice In 2010 2. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. A content management system (CMS) is one tool no B2B marketer can go without. When deciding on a CMS you need to think of what your B2B goals are.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. Costs are being cut with as-a-service applications such as Gartner reduces IT Spending Outlook for 2010, but. So will this budget season prove to be scarier than most?

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? It's just a matter of time before CRM vendors (yes, I mean ) and Web content management vendors decide to compete seriously for marketing automation business. Tags: 2010 predictions demand generation marketing automation b2b marketing 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation. So much for the rear view mirror.

Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Webinar Invitation Gets It Right. Getting the Most from A Conversation with David Taber. Comments after the fold. 26 Must-Have Negative Keywords for B2B PPC Campaigns. The First (Almost) Clickable Direct Mail.

Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. On Wednesday, IBM announced formal completion of its acquisition of Unica.

CRM 11

Drip Campaigns: Tips From Marketing Automation Monday


Another company was saving those replies straight into Some used customizations of, others add-on products from their Marketing Automation vendors, one company was using a Business Intelligence tool, and yet others developed a custom solution. Almost 30 people showed up for the first two Marketing Automation Monday meetups in San Francisco and Palo Alto. The topics for these meetings was drip campaigns and lead nurturing. Lots of good ideas and best practices were exchanged, and I wanted to give you a quick summary in this blog post.

8 Million Sales Triggers Delivered

Sales Intelligence View

“We have seen that, in 2010, the best-in-class organizations outperformed by achieving 28% revenue growth compared to just 3% for others — and intelligence is a key reason for this,” said Peter Ostrow of Aberdeen Research. InsideView’s leadership continues across all major CRM platforms: : InsideView continues to be the all-time most popular sales app on the AppExchange. social selling SugarCRMIntelligence Over Data: Quality and Quantity in Harmony. Big Growth and Launch of CRM+. not just sales.”

The AppExchange – A Time Saving Resource for Marketers

Modern B2B Marketing

I had accepted this as part of the job of being a marketer, until I started using the AppExchange. The AppExchange is a collection of cloud computing applications, all of which are pre-integrated with Benefits for marketers of finding programs in the AppExchange include: Pre-integrated with and tested by

Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Modern B2B Marketing consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using, and 225,000 hours of community service from their empoyees. 2010 product of the year from ReadWriteWeb and eWeek. It just ended minutes ago, and it was #awesome.

20 Posts to Start Your Week

Sales Intelligence View

Sales Intelligence Social Media Tips Sales insideview Enterprise 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. If you have a B2B, Sales 2.0 or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. CRM Social CRM selling power crm 2.0 Web 2.0 twitter facebook social media B2B customer 2.0 Inbound Marketing social selling

3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet holds the distinction of being the Twitter app of choice for some of the largest corporations that have finally begun to take their Twitter campaigns seriously, including Ford, Dell, Whole Foods, and and several others. Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&# CoTweet. HootSuite.

August 2010 Release – List Building, Social Profiles, Sharing, Multiple Watchlists

Sales Intelligence View

We are happy to announce that our August 2010 release of SalesView will be available this Saturday morning, August 14th. Tags: Product Updates oracle crm on demand social intelligence customer 2.0 It may be the dog days of summer but the InsideView development team has been hard at work churning out new features to help boost your sales productivity. If you’ve been using SalesView for more [.]. social selling sales prospecting list building watch lists social media sharing

Fostering Innovation - Eloqua Experience Day Two Keynotes.


We heard from Kendall Collins, CMO of and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. Kendall Collins – Chief Marketing Officer – Kendall shared many experiences about what its like being the CMO of a company with over 80,000 customers and revenue exceeding $1.5B.

Sales 2.0: Marketing Automation & Salesforce Chatter


This morning we saw a demo of Chatter , a collaboration tools integrated with Think Facebook built into it looks just like the Facebook timeline, but it is built around your sales processes. Chatter Screenshot. chatter lead tracking sales and marketing alignment all about.

Are you Attending Dreamforce 2010?

Sales Intelligence View

Last year was a huge year for us at the show and we came in style with a secret agent theme that James Bond would be jealous of. Dreamforce News sales productivity Salesforce salesview sCRM socialprise twitter The Dreamforce event is one of the largest shows InsideView attends. We didn’t have Q creating any super spy gadgets but we did give away an [.]. Sales Data Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 customer 2.0

2 Mistakes that Cause Content Syndication to Fail

delicious b2bmarketing

« Increasing Referrals from Clients & Prospects Not Another Article About How to Market During a Recession » One Comment Ardath Albee Posted November 2, 2010 at 1:44 pm | Permalink Excellent post, Howard – and an important distinction about lead gen vs. sales readiness. We had real problems with lead quality.” “We We couldn’t reach half the contacts.”

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Businesses will demand Intelligence not Social Media - Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed - we saw a glimmer of this with and the introduction of their new product Chatter.

Lessons from the CSO Insights 2010 Lead Generation Optimization Study

Modern B2B Marketing

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. 2010 Lead Generation Optimization. Lessons from the CSO Insights 2010 Lead Generation Optimization Study was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Measure Campaign ROI.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Social is a process that has the power to transform your entire organization.

Dreamforce 2009: Engaging Effectively with Social Networks using

Modern B2B Marketing

At this Dreamforce 2009 session led by Fernando Obregon Almazan,; Lorena Vales,; and Jonathan Hersh,, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products. 96% of GenY has joined a social network.

B2B Lead Generation Blog: Sales Leads Via RSS via

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 It will take time.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Marketing Interactions , August 3, 2010 When I was growing up, my father used to tell me, “Just focus on doing one thing—and do it right.&# August 3, 2010.