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Eloqua Experience 2010


Eloqua is also taking a lesson from’s playbook by making it easier to extend Eloqua with 3rd party applications. Another new product is Eloqua Discover for This is available from within, and it is a native application available from the AppExchange. Eloqua Discover for (click to enlarge).

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. But if likes what it sees, who knows where that will lead? intended to extend Google’s own business).

How to Calculate Social Marketing ROI

Paul Gillin

Many excellent solutions are now available on a software-as-a-service basis today, including , RightNow Technologies and NetSuite. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. My biggest concern is that these ideas are overly simplistic. They include Indium Corp., We’re conflicted about the whole ROI debate.

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Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. Oracle may also be gaining a more sophisticated “cloud native” platform, since other Oracle products grew largely from on-premise roots.** So that’s all fine, but what industry observers really want to know is how will react.

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5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love

B2B Lead Generation Blog

To answer this question I’ve invited Aaron Ross, CEO of PebbleStorm and the author of "PREDICTABLE REVENUE: Lessons Learned From Growing’s $1 Billion Sales Machine", to join me for this complimentary webinar on Thursday, May 20th. In a recent post I talked about the most important B2B marketing metrics to CEO’s or what I believe CEO’s should be measuring. All too often Marketing is measuring one thing while the CEO’s are asking a question those measurements don’t answer. The biggest challenge for marketers is the quality vs. quantity tug-of-war. What happens next?

Best CRM for Marketing Automation:, Microsoft or Oracle?


If you look at Marketing Automation systems, the best supported CRM system is By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports, of course). Tags: CRM marketing automation microsoft dynamics CRM Oracle CRM On Demand

Getting the Most from A Conversation with David Taber

The Point is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. To learn how we marketing types can get more from, I spoke recently to David Taber, CEO of CRM consultancy Saleslogistix and author of the Prentice-Hall book, Secrets of Success.


The Evolution of Search Engine Marketing [Dreamforce 2010]


Yesterday, HubSpot's Vice President of Marketing Mike Volpe took the stage at Dreamforce 2010 ,'s user conference in San Fransisco, to share insights about gaining visibility in search engine results pages for businesses. In his presentation, Volpe discussed marketers' addiction to advertising. Free Download - Improving SEO: A Practical Guide. Connect with HubSpot

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. predict you will see Facebook surpass Google by Valentines day 2010. Recession or not Social Media was on a roll ignited by the visibility of events like Obama’s win and Iran’s election protests. Enjoy! Social is a process that has the power to transform your entire organization.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like can be overkill. Rather, the most successful small business systems tend to do one thing: think accounting ( Intuit Quickbooks), Web hosting ( Godaddy ), email services ( Constant Contact ) or CRM ( ). Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible.

7 Reasons Why Oracle's Market2Lead Acquisition Makes a Lot of Sense


Everybody expected to make a first move, but Oracle surprised us here :- ). Oracle has just acquired Market2Lead , one of the early Marketing Automation vendors. There has been a lot of talk in the industry about possible consolidation, such as vendors going out of business, becoming irrelevant or being acquired. This is the first transaction involving a major software vendor, so it deserves some notice. People asked my opinion on this acquisition. Overall, I think this is great news, for 7 reasons: 1. Market2Lead Probably Got A Good Deal. The Market Needs Consolidation.

Four Interesting Trends from Dreamforce

Digital Body Language

Last week I had the pleasure of wandering the floor at Dreamforce, ’s annual conference. As the SaaS conference of the year, it’s a great time to get a pulse on how everyone is thinking about the next few years. This year, I spent a lot of time talking with the exhibiting ISVs, both large and small, and as I did so, I found a few key themes that resonated.

Tapping Social Networks for Business: Interview with @ClaraShih.


After all, Shih created Faceconnector , an application that pulls Facebook profile information into’s CRM application. Technology Naughty Vs. Nice In 2010 2. She also wrote The Facebook Era , which is chock full of insights on how to use social networks for business purposes. Clara recently released a second edition of this bestselling book. It becomes a personal brand.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Fearless Competitor , April 23, 2010 The data quality problem If we don’t know you, we can’t sell to you.

Best 14

LeadForce1 Adds Mind Reading to Marketing Automation

Customer Experience Matrix

The company’s product touches the standard marketing automation bases: outbound email, landing pages and forms, lead nurturing, scoring and integration with Summary: LeadForce1 infers Web visitors' intent and sales stage from the contents they read. It combines this with standard B2B marketing automation features to provide better-qualified leads to sales people. The B2B marketing automation industry has reached the stage where product features are similar and companies compete primarily on business and marketing savvy. Such is my take on LeadForce1.

Lead 18

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

They are partners with Google, Jigsaw, VerticalResponse, and ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. Upon opening up the solution, you can view your ActiveConversion dashboard.

10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Businesses will demand Intelligence not Social Media - Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed - we saw a glimmer of this with and the introduction of their new product Chatter.

Are you Attending Dreamforce 2010?

Sales Intelligence View

Last year was a huge year for us at the show and we came in style with a secret agent theme that James Bond would be jealous of. Dreamforce News sales productivity Salesforce salesview sCRM socialprise twitter The Dreamforce event is one of the largest shows InsideView attends. We didn’t have Q creating any super spy gadgets but we did give away an [.]. Sales Data Sales Intelligence Social CRM Technology B2B b2b sales CRM crm 2.0 customer 2.0


Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even is getting into the lead nurturing space. But Facebook? Element #2 – Email – the most critical element of a lead nurturing platform is email. Element #4 – Personas – from there you can compile a buyer persona with a minimal investment.

Genoo Aims to Shake Up Marketing Automation Market


The company’s new marketing automation platform enables users to create complete websites as well as microsites and landing pages, automatically send emails triggered by specific actions, configure lead scoring, and integrate with Additional marketing users (with full editing privileges) are $49 per month, while sales users (access to leads only, with ability to update information about a lead, synchronize with their account, view lead interest profile or push leads back to nurturing from within their account) are $9.95 per month.

Hubspot Review


These editions also make it possible to integrate with and – through partners – with other CRM systems. UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Small Businesses.

Social Selling for Sales People [Webinar]

Sales Intelligence View

facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics paul greenberg Sales sales productivity Social CRM social media social selling socialprise After some initial development and even some exclusive sneak peaks to the content for feedback, InsideView is ready to start rolling out a series of webinars and content focused on teaching sales people how to use social media to drive sales. If you lead a sales team or are a sales person that wants to [.]. Sales Intelligence Social Selling sales tools B2B b2b sales crm 2.0 customer 2.0 Enterprise 2.0

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? It's just a matter of time before CRM vendors (yes, I mean ) and Web content management vendors decide to compete seriously for marketing automation business. Tags: 2010 predictions demand generation marketing automation b2b marketing 2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation. So much for the rear view mirror.

Top 10 Posts on B2B Lead Gen for 2010

The Point

Without further ado, here are the top 10 most popular blog posts from our blog, “ The Point ” in 2010 (as measured by page views). Webinar Invitation Gets It Right. 4. Getting the Most from A Conversation with David Taber. 9. Comments after the fold. 1. 26 Must-Have Negative Keywords for B2B PPC Campaigns. 2.

The Rise of Social CRM

Sales Intelligence View

Sales Intelligence sCRM Brief history of the CRM Customer Relationship Managers or CRM applications are a staple in most companies. It’s the central repository of data related to your customers, prospects and contacts. CRMs shifted the business model for companies that only focused on collecting information about their contacts and turning that data into information that they could [.]. customer 2.0 Enterprise 2.0 marketing Microsoft Dynamics netsuite oracle oracle crm on demand paul greenberg Sales 2.0

25 Most Influential Executives of 2010 – In the Cloud

Sales Intelligence View

CRN just announced the list of the 25 Most Influential Executives of 2010. Tags: Technology Social CRM socialprise Microsoft Dynamics Sales 2.0 wasn’t very surprised to see EMC, Hewlett-Packard and Intel on the list. What did catch my attention was the number of executives and companies listed that are putting most if not all of their company resources into developing cloud infrastructures. Microsoft [.]. Enterprise 2.0 CRM Salesforce oracle oracle crm on demand netsuite B2B customer 2.0 b2b sales

What Tools and Management Systems Work Best for B2B Lead Generation


Sales Management Systems is a sales management system many companies rely on. Technology Naughty Vs. Nice In 2010 2. From whitepapers to email campaigns to educational webinars and social media it can become hard to manage. content management system (CMS) is one tool no B2B marketer can go without.  When deciding on a CMS you need to think of what your B2B goals are. 

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Fostering Innovation - Eloqua Experience Day Two Keynotes.


We heard from Kendall Collins, CMO of and Heidi Melin, SVP/CMO of Polycom , and thought leader and pioneer in business visualization Tom Wujec , Senior Fellow at Autodesk. Kendall Collins – Chief Marketing Officer – Kendall shared many experiences about what its like being the CMO of a company with over 80,000 customers and revenue exceeding $1.5B.

Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds

Modern B2B Marketing

The Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Tuesday morning kicked off with a much-awaited keynote from Salesforce CEO Marc Benioff.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

Thursday, October 07, 2010 Drive Budget Planning with the “IT Hierarchy of Needs&# For Information Technology, it’s not how much you spend, but what you invest in that matters. Costs are being cut with as-a-service applications such as Gartner reduces IT Spending Outlook for 2010, but. So will this budget season prove to be scarier than most?

20 Posts to Start Your Week

Sales Intelligence View

Sales Intelligence Social Media Tips Sales insideview Enterprise 2.0 Here it is! Your Monday morning reading list from InsideView. Here are some of the blogs I read from last week that I wanted to share. If you have a B2B, Sales 2.0 or CRM blog that you would like added to my reading list, leave me a comment and you may see your name [.]. CRM Social CRM selling power crm 2.0 Web 2.0 twitter facebook social media B2B customer 2.0 Inbound Marketing social selling

B2B Marketplaces: A New Breed Takes On an Old Problem


Tags: Random Alibaba Angie's List AppXchange Ariba b2b marketplaces b2b procurement b2b purchasing b2b social media BuyerZone ChoiceVendor Commerce One craigslist eBay Experian Google App Marketplace online b2b commerce Resource Nation TechCrunch TradeKey VerticalNet VertMarkets Yelp

Highlights from the 2010 Dreamforce Keynote: The Cloud Computing Event of the Year

Modern B2B Marketing consumes 90% less energy than traditional software. Marc reminded us of the great work Salesforce foundation has done with $20 million in grants, 9,500 non-profit organizations using, and 225,000 hours of community service from their empoyees.  2010 product of the year from ReadWriteWeb and eWeek. It just ended minutes ago, and it was #awesome. 

Doughnuts and Pizza Slices: Analyzing Consolidation and Competition Among Software Vendors

Customer Experience Matrix

Thus, a marketing automation system like Unica or Aprimo includes advertising management; CRM systems like provide marketing automation; and ERM suites like SAP and Oracle include CRM. Combining these provides interesting insights into who competes with whom and what they're likely to do next. On Wednesday, IBM announced formal completion of its acquisition of Unica.