Customer Experience Matrix

JUNE 27, 2013

It reinforces suspicions that Adobe was the mystery bidder for ExactTarget mentioned last month by Salesforce.com. That frankly didn’t take much insight, but I’ll brag a bit more about having pegged Adobe as needing to add marketing automation as far back as this post in 2009 and again in 2010.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

Customer Experience Matrix

APRIL 26, 2011

Canterris , NurtureHQ , and mKubed all provide email, Web visitor tracking, nurture campaigns, lead scoring, and CRM integration ((Salesforce.com for Canterris and NurtureHQ; its own CRM for mKubed) for under $500 per month. It greatly expanded its features in 2010 and now offers a marketing automation system starting at $500 per month.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

APRIL 5, 2011

The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. This is especially true as marketers add data sources that are not built into standard marketing automation products, which are often limited to Salesforce.com and perhaps a tagged Web site. It will add new Infogates as required by customers.

Work Management 120

Work Management Campaigns Salesforce.com Marketing Automation Services 120

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). But enhanced reporting was the most common improvement of all.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

DECEMBER 6, 2010

Total revenues will easily exceed $200 million for 2010. The company has continued its rapid growth, exceeding 15,000 clients and showing 40% higher revenue vs. the prior year in its most recent quarter. Most clients are still mid-sized businesses, which is QlikView’s traditional stronghold. But more big enterprises are signing on as well.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

Customer Experience Matrix

FEBRUARY 14, 2011

Of course, another way to look at this is that the CRM vendors already do marketing automation – certainly Oracle/Siebel does, and plenty of folks would argue that Salesforce.com has adequate marketing automation capabilities for most purposes, although most experts (and I) would disagree. It sells the product directly in the U.S.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

NOVEMBER 1, 2013

date from the mid-2000s and were originally built to feed leads to Salesforce.com. The newer products, including Leadsius , Salesformics , Leadsberry , Target360 , and Inbox25 as well Bislr, were all launched after 2010 and some are barely out of beta.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MAY 11, 2011

Engage still relies on Salesforce.com to produce revenue reports. Salesforce.com integration. They can have the system create Salesforce.com tasks when a new lead is created, use Salesforce.com opportunity stages within campaign rules, and add leads to a Salesforce.com campaign at any step in a marketing automation program.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Lead Ranking Automation 120

Customer Experience Matrix

JANUARY 31, 2014

It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

MARCH 19, 2015

Remember how much simpler life was back in 2010? Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Fit scores alone are much more limited. So, how do you deploy all this?

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Customer Experience Matrix

MARCH 25, 2012

Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. There’s certainly a market today for this approach: Kwanzoo has landed about 25 clients since its launch in 2010 and seems to be growing nicely. Kwanzoo also provides a powerful editor to build the Web pages and offers.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 17, 2011

(Other entry points: accounting software like Intuit Quickbooks, email clients like Microsoft Outlook, personal productivity suites like Microsoft Office, Web hosting companies like GoDaddy , and of course CRM like Salesforce.com.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Customer Experience Matrix

AUGUST 7, 2013

NICE is little-known in marketing circles, although I had bumped into them previously when they bought decision management vendor eGlue in 2010. There’s really nothing wrong with that. But NICE is a major player in contact center systems, with nearly $1 billion revenue and $2.5 billion stock market capitalization.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120