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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. Georgiana is a strategic advisor and speaker who’s passionate about turning customer value into revenue-generating outcomes.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

A common theme: almost all the presentations highlighted the importance of identifying and working with the top influencers in your target market as a key starting point and component of success. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

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What Happened to Brand Ambassadors?

Zoominfo

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). This worked, and it’s easy to see why when 76% of people say they’re more likely to trust content shared by a ‘normal’ person over a brand. Become a Rep,” it read. Source: ZoomInfo.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes.

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. Perhaps most important, many potential buyers still don’t understand the value provided by these systems—although vendors are working very hard to educate them. What will 2010 bring?

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Building Loyalty Evolves with Data, Smartphones, and Personalization

Zoominfo

Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. The Internet Changes Loyalty Approaches (1995–2010). For example, if a customer reports a bug on ZoomInfo’s sales intelligence platform, that report is linked to an engineering ticket, CEO Henry Schuck said. Source: ZoomInfo.

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B2B Marketing Predictions for 2010 - Reflections

Smashmouth Marketing

She asked a bunch of B2B marketing experts for their predictions for 2010. Until then, I give you more thoughts to ponder than predictions: Are marketing's goals aligned with sales? Are you going to take time to reflect on what's working, what's failing and make changes? Hit the ground running in 2010. old-school mix.