Marketing Insider Group

JUNE 2, 2010

The days of sending a list of contacts to sales is over. The days of sending a list of contacts to sales is over. To sales, they are a waste of time. In the next post , I will list the actions you can take today to deliver targeted leads to sales. Some creative marketers call these lists suspects.

B2B Marketing 100

B2B Marketing Top of Funnel Paid Search Agency Content Marketing 100

Tony Zambito

MAY 1, 2011

Image via Wikipedia.   Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.    If you are a Chief Sales Officer, when was the last time you checked how often your sales teams are making contact with potential buyers? . 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Tony Zambito

DECEMBER 19, 2010

Image via Wikipedia.   My recent post entitled Seven Buyer and Sales Trends to Watch in 2011 is one of those instances for me personally.    By the time they get to sales folks, whether it is in person or on the phone, they already are armed with enough information to help make a decision. 

Top of Funnel 100

Top of Funnel Trends Conversion Buyer Personas 100

Tony Zambito

MAY 5, 2011

Image via Wikipedia. B2B marketing and sales has lived in a neat framework centered on the purchase transaction.    In essence, this transformation is creating a mandate for B2B companies to adjust their approach to marketing and sales accordingly.    That is, until now. 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Tony Zambito

JANUARY 30, 2011

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    Over the years, I have been involved in theatre as a performer as well as a board member for a theatre company. 

Social Media 100

Social Media Social Marketing Buyer Personas Planning 100

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” For 2010, approximately six in 10 marketing professionals surveyed plan to increase their spending on content initiatives.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

The ROI Guy

FEBRUARY 10, 2015

Place – Where you can purchase the product / service, such as direct from a sales rep, through a channel partner, in a store or on-line via e-commerce. Sources: Wikipedia: Marketing Mix - [link] Forrester Sales Enablement Conference 2010 Presentation.

Relevance 40

Relevance Forrester Elasticity Peer-to-peer 40

Industrial Marketing Today

JULY 14, 2010

by Achinta Mitra on July 14, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing Even though “content curation” is not a common phrase, there’s plenty of discussion to be found on the Internet. I searched Wikipedia for information but couldn’t find an exact definition.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Biznology

AUGUST 4, 2010

Image via Wikipedia. Oh, and the kicker is that the guide is under the technology tab rather than the sales and marketing tab. It is 2010, after all. by Frank Reed. I have revealed in my last post that I am a bit of a sports fan. I am not a sports geek. I grew out of that a little while ago.

Marketing Websites 80

Marketing Websites Wikipedia Internet Marketing Content 80

Biznology

FEBRUARY 18, 2013

Photo credit: Wikipedia. Only 21% state they have been successful in mobile – a decrease from 2010. DUNKIN DONUTS : Used SMS (short message service) or text messaging to increase store traffic and drive sales. Their “click-to-call” button goes to a live sales person within seconds. It increased store traffic +21%.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Hubspot

DECEMBER 8, 2014

According the Huffington Post , it only took until 2010 for 25 million Americans to have Snuggies. That’s the opening line of a 2010 CNBC article about the Shake Weight: the almost too-suggestive-and-weird-to-be-true oscillating dumbbell that racked up more than $40 million in sales in 2010. My answer: market saturation.

Product 28

Product Elasticity Wikipedia Trends 28

Hubspot

APRIL 1, 2016

4) Simplify Wikipedia paragraphs. You might be thinking, but Wikipedia articles are already concise. Wikipedia is definitely a no-fluff zone, which is why this exercise is so stellar. million in 2010. It’s six words long: “ For sale: baby shoes, never worn. ”. And they are.

Training 28

Training Wikipedia Creativity Marketing Automation Services 28

Convince & Convert

AUGUST 10, 2010

RK : Measuring social media’s direct impact on sales. Connecting the influence factor with the direct sales is impressive if possible. Netslangcafe The attention era is supposed to be the main evolution of the Information Era ( according to wikipedia ). It’s in our DNA. What’s going to happen next?

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Hubspot

JANUARY 7, 2015

By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. In less than ten years, Ben & Jerry’s Ice Cream made $32 million in sales and $326 million by 1999. Samuel Adams was spreading in popularity (primarily by word of mouth) as proven by their continuous increase in sales. Vermont’s finest?

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100

Marketing Insider Group

MAY 17, 2010

This is a unifying principle for both marketing and sales teams and should act as the starting point for all of our discussions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B Thought Leadership Paid Search Agency 100

Hubspot

JUNE 23, 2010

in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). LinkedIn - LinkedIn is a business-oriented social networking site. Its 15 million articles (over 3.3

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

Convince & Convert

JUNE 21, 2012

I’ll link that up on Wikipedia. I think from ads, sales, at some point they’ve got to make money perspective, I totally get that. The crazy thing is if you look at the growth since 2010, it has increased 17% in those two years. If you actually break it down year by year, it was 9% the first year, from 2010 to 2011.

Work Management 118

Work Management Marketing Management Stats Social Media 118

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) Wikipedia and a handful of open-source software developers were the pioneers. How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40