Remove sales trade
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The B2B marketing ironies of our time

Biznology

Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. An interview with one of Hubspot’s former sales chiefs actually made their call center sound like a pretty well-managed and productive organization. Marketers are abandoning print and face-to-face channels in droves.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far.

PR 100
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How Marketers Should Navigate Economic Uncertainty in 2023

B2B Marketing Directions

Don't Cut Marketing Spending The research by Analytic Partners found that 63% of brands that increased their investment in marketing after the "great financial crisis" of 2008 generated a positive ROI, and those that increased their media investments realized a 17% growth in incremental sales.

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10 Tips for a Successful Trade Show Follow-up Campaign

The Point

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Prompt response to show leads is critical.

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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. But remember, these statistics are about popular use, not about what works and what doesn't. What does work?

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B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100
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Inbound Marketing vs. Outbound Marketing

Hubspot

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. Outbound marketing includes activities such as trade shows, seminar series and cold calling. This post specifically was originally published in 2010 but was updated in October 2019 for comprehensiveness.