The Effective Marketer

NOVEMBER 29, 2010

The financial objectives are revenue, profits, return on assets (how much sales will the campaign generate? That’s what I just did This entry was posted on Monday, November 29th, 2010 at 9:00 am and is filed under Decision Making , Marketing Management , Marketing Planning , Marketing ROI , Marketing Strategy. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 10, 2011

We sometimes tend to bundle all of the vendors into one big basket, because a search for marketing software solutions will show more results than you would care to browse and the sales literature of most of them will make you think they all do very similar things. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. Job Marketers are, unfortunately, the majority out there. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 10, 2010

Here are some highlights of the Aflac duck’s impact: First year after the duck’s introduction, sales were up by 29%. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized. Today the name recognition is 90%.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JUNE 13, 2009

Effective marketing is about generating sales. Sure, leads and nurturing and all of that are all good but the reality is that unless a sale is made, all that money was spent without any return. We send it along to the sales reps so tat they can chase these “leads&# like eagles diving for their prey. What do we do with it?

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

OCTOBER 14, 2009

Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. A call to this friend could solve the mystery, though, and is better than no clue at all. If they priced it at $10 / month for instance it would be more attractive.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

JULY 21, 2009

We’re told that if you have a good plan , if you follow a proven framework for rolling out your social media activities and integrate them with your sales efforts , then the ROI will be clear . That is, if you can translate all those additional site visits, downloads, and re-tweets into sales. Otherwise it’s just buzz.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JANUARY 17, 2009

As the marketing plans are shared with the rest of the company, and details on why each campaign or activity is being carried out together with their expected impact on operations and sales, the reason for marketing and why we have this department should become clear. United States License.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

APRIL 29, 2009

For example, typical uses of webinar software often fall into one or more of these categories: Online sales demos and presentations : a sales rep shares a PowerPoint presentation and his desktop screen while walking through a product demonstration. Why not kill three birds with one stone? United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

JULY 16, 2009

Adobe and General Electric are just two examples that come to mind that make good use of their history to talk about their origins and how it relates to what they do today. How can a company’s history be used effectively? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Paid Search Agency 100

Paid Search Agency Companies Marketing Budget Creation Work Management 100

The Effective Marketer

MAY 29, 2009

So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. When planning your sales channels, the more integrated they are, the better your chances of acquiring and keeping customers.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

FEBRUARY 14, 2009

Are the marketing campaigns you are planning or have planned going to directly influence sales? Are the tasks you and your team working on going to directly affect the company’s ability to compete in the marketplace? What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line?

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JUNE 23, 2009

While the decision on whether to nurture or pass leads directly to sales will vary based on your own industry and experience, the concept is a powerful one. Successful Email Marketing (CV301) Professor: Eric Groves, Constant Contact This presentation should have been titled Email Marketing 101. United States License.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JULY 12, 2009

Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened. Saying “we didn’t reach our sales goals” is OK, but after the initial shock, people will wonder exactly what happened. Then, I think about what is the summary of all the analysis and the conclusion. What is the story?

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JULY 29, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

JANUARY 3, 2009

You could have effective marketing campaigns that drive sales up 100% and win awards and accolades but still have an inneffective marketer at helm. So is “effective marketing &# the same as “effective marketer “? Now we are getting somewhere. The answer, my dear friends, is a resounding NO ! United States License.

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

JANUARY 13, 2009

Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

So although that new website project was high on your list, maybe rethinking packaging or focusing on sales collateral is what should be done. Getting back to these basic principles can help marketing to “reset” and come up with a plan for action that will drive the organization in the right direction. It’s for you to decide!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 15, 2009

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JULY 7, 2011

Sales force effectiveness. They have to speak product language with R&D and customer language to the sales force. During crisis (like the recent economic downturn), marketing can help bridge the gap between businesses and help them have an integrated view of distribution, pricing, sales, and more. New World” skills.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

FEBRUARY 16, 2011

With time, a shake out is likely (in fact, the recent acquisition of Unica and Aprimo may point to consolidation ) and the evolution of solutions will ensure marketing automation has a place in most marketing organizations, much like CRM is now standard for sales departments. United States License.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

The Effective Marketer

FEBRUARY 25, 2013

Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. The Reality of Mad Men (Hartman Center for Sales, Advertising, and Marketing History). Maybe I am being too picky. What do you think?

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Paid Search Agency 100

The Effective Marketer

FEBRUARY 25, 2013

Heck, even the simplistic “ History of Marketing Channels ” infographic from Visual Loop published back in 2010 had more meat. The Reality of Mad Men (Hartman Center for Sales, Advertising, and Marketing History). Maybe I am being too picky. What do you think?

Marketing Automation Services 100

Marketing Automation Services Eloqua Banner Ads Marketo 100