It's All About Revenue

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5 Reasons I’m Unsubscribing to Your Emails

It's All About Revenue

Speaking of the turn of the decade, did you know, that back in 2010, only 13% of email opens occurred on a mobile device? There’s Always a Sale. In fact, I’ll just wait until tomorrow’s sale, or the sale the day after that. Or next week’s sale. It’s a new year and closets, kitchen drawers and inboxes everywhere should beware.

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The 4 Mary Meeker Slides Every Marketer Should See

It's All About Revenue

Mobile accounted for 4% of Internet traffic in 2010. Sales of the Encyclopedia Britannica – once the reference point for people – have been on a steady decline since peaking in 1990, to the point that the print edition has ceased. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? billion.

Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this In June of 2010, the  nielsenwire published statistics  on how much time people spend using social networks and blogs on a monthly basis.  Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week! So, how does this relate to documentation? Is YouTube Replacing the Printed Manual?

What is the ROI on Delight?

It's All About Revenue : When Eloqua first started the Topliners Community in 2010 there was no guarantee that customers would adopt, share, and contribute. Prospects have a glimpse into the thought leadership and collaboration of not just the sales person, but the community of users. Delight does not always reflect in short term ROI. Would you fly them again? We went at 6:30 p.m.

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Content Strategy for Marketing

Marketing: Sustainable, Scalable, and Sale-able As the web weaves into every aspect of your customers’ lives, they expect the. you see boosts to your sales, satisfaction, and more. Are you seeing results, such as a boost in sales or sales. your reputation, earned media, sales or sales leads, and. to their sales. after the sale. 3. Content.

What Were the Biggest B2B Marketing Disruptions of 2011?

It's All About Revenue

Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. In March, as part of the Interphex 2011 pharmaceutical convention in New York, life sciences company EMD Millipore had customers meet their sales people in front of the exhibit hall, at which time a flash mob of choreographed dancers sporting EMD Millipore costumes went into their routine. What would you add?

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How to Beat the S&P 500

It's All About Revenue

Of that number, a subset of companies that are implementing Revenue Performance Management practices outpaced the S&P 500 by 78% in 2010. We’ve done extensive research in answering the question, and the result is pretty simple: These companies invest in tools and processes that help them more accurately predict future revenue growth from today’s marketing and sales data. Value.

Social Business Q&A: 10 Questions with Augie Ray

It's All About Revenue

The former was merely the act of transacting sales on the web while the latter was bringing the benefits of the web to every corner of the enterprise. In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it.

10 Fast Facts About Pandora

It's All About Revenue

Pandora’s revenue for the 2010 fiscal year was $55.2 As of October 31 2010, the company had accumulated $83.9 By comparison, its number two expense was sales and marketing at $21.9 Nevertheless, for the first nine months through October 31, 86.4% of its revenue came from the sale of advertising. Pandora expects “to continue to derive a substantial majority of our revenue from the sale of advertising in the future.”. Like big-time bloggers, Google provides a significant portion of Pandora’s advertising sales. by Jesse Noyes | Tweet this. The Hours.

10 Fast Facts About Groupon

It's All About Revenue

The company saw more than 2,000% increase in revenue between fiscal 2009 and 2010. million in 2010 and $102.7 In May of 2010, Groupon bought the European company CityDeal, which immediately added 1.9 million in online marketing in 2010. Understandably, a lot of those jobs have been sales positions. Sure, Groupon is spending big on sales and marketing.

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What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart]

It's All About Revenue

As you can see, there is a spike of activity in both 2009 and 2010 right around the end of the year. Great news, as this spike corresponds to exactly when sales reps are working hard to hit their numbers! We see a massive dip in Q1 2010, with a recovery in Q3 of the same year. For many of us, that means slowing down a little at work, spending time with our families.

A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social

It's All About Revenue

Meanwhile, 500,000 Google Android devices are being activated every day, there are more than 100 million iPhones out there, and upwards of 25 million iPads – which didn’t even exist until 2010 – have been shipped. The result is a fundamental shift in how marketers must approach prospects and enable their sales counterparts. Put another way, the cloud is creating the need for Revenue Performance Management , where marketing is aligned with sales on a common goal: driving revenue growth. Yeah, I know, cloud computing started long before 2011. Consider the stats.

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Do “Green” Companies Grow Faster? [CHART]

It's All About Revenue

As a proxy for reputation we took the top 100 “green” companies as ranked by a comprehensive 2011  Newsweek study  and compared their cumulative growth from 2005 – 2010 against the cumulative growth of the S&P 500 for the same period.  Sign Up now for Chart of the Week  to get a sales and marketing performance snapshot in your inbox every week!

10 Fast Facts About Zynga

It's All About Revenue

From 2008 to 2010, Zynga’s adjusted EBITDA increased from $4.5 million in 2010 to $112.3 For instance, in 2010 Facebook changed the policies for how application developers could use its communication channels. While sales and marketing expenses has grown exponentially, research and development costs still outpace them. Sales and marketing costs rose by 131% in the first quarter of this year when compared to the same period last year, reaching nearly $40.2 As our 4 th of July gift to you, we deliver 10 Fast Facts About Zynga. Massive Multiplayer. million.

10 Fast Facts About HomeAway

It's All About Revenue

million in 2010 and $52 million in first three months of 2011. million, representing year-over-year growth of 41.4% in 2010 and 76.7% in the first quarter of 2011. In 2010, 91.1% of HomeAway’s revenue came from paid listing for vacation rentals. between the end of 2008 and the end of 2010. Sales & Marketing. Enjoy! Revenue Rising. million and $10.2 Catch 22.

What is Dreamforce? #DF11

It's All About Revenue

Sessions run across multiple tracks and topics, from sales and marketing to nonprofits and developers. At Dreamforce 2010, 40% of attendees were Directors or higher. It’s not just sales people, either. by Jesse Noyes | Tweet this Today marks the kickoff Dreamforce 2011 so, if you work anywhere in the cloud computing space, you’re probably hearing something about it.

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The Revenue Performance Management Bandwagon

It's All About Revenue

The conversations were more about marketing and sales alignment, a single view of the customer, more powerful reporting, and the “science” of revenue growth.  Most executives simply don’t know which sales and marketing levers actually work on a repeatable basis.  On a sunny morning in Vienna, VA in March 2010, Revenue Performance Management (RPM) was born.   I was there.  I saw it.   The ideas that we were discussing with our clients for over a year came together in a heated Executive Team meeting in an Eloqua conference room. by Brian Kardon | Tweet this. Trust me.”).

10 Fast Facts About Zillow

It's All About Revenue

That’s right, yesterday the Seattle startup that provides information on homes for sale and rent on the Web and smartphones, filed for an IPO with the Securities & Exchange Commission. That number grew by another 66% during the same period of 2010 to nearly 12.7 Between 2008 and 2010, annual revenues grew from $10.6 by Jesse Noyes | Tweet this. Zesty Stuff. Unique Growth.

Eloqua Experience 2010


In short, it is about understanding how marketing and sales drive revenue. It highlights the transition to a more metrics-driven way to optimize sales & marketing for revenue growth. Jeremy Victor has a nice write-up of the 16 sales and marketing reports that measure revenue performance. Sales Enablement. The big news of this event is the launch of Eloqua 10.

Best Social PR Guides and Tips of 2010 (So Far)


Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years.

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50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)


You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009. So what are the best ways to use Twitter for business? Crabs.

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SAL is the Glue that Binds Sales and Marketing in Lead Generation

Industrial Marketing Today

Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Assigning a numeric score to business sales leads based on a predefined set of rules, takes away the subjectivity out of qualitative ranking like Hot, Warm and Cold leads. SAL aligns sales and marketing.

Best of 2010 – Increase Sales by Improving Customer Touchpoints


We’re posting the best articles from 2010 to help you get 2011 off to the right start! original on customer touchpoints posted on November 30, 2010) You may think improving your website or your point of sale system or even your after-sales service will help increase your sales. The year in review! They most likely will. How do they accomplish them?

Want a Bigger Marketing Budget? Send Less Leads to Sales

B2B Lead Generation Blog

If your 2011 marketing budget is tighter than you want it to be, trying giving sales less leads. According to Marketing Sherpa’s just-released 2011 B2B Marketing Benchmark Report , a whopping 80 percent of the 935 respondents said they pass unqualified leads along to sales. What if marketing did a better job of qualifying leads before sending them to sales?

Best Email Marketing Tips, Tactics and Metrics of 2010


It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. items that should be in your 2010 email budget by BtoB Magazine. Noting that “B2B marketers say that their internal e-mail lists are seven times more effective at generating quality sales leads than third-party lists. Karen J. mail is easy.

The Best B2B Marketing Ideas of 2010

delicious b2bmarketing

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 The Best B2B Marketing Ideas of 2010 A guest post by Jeff Ogden , president of Find New Customers Although companies like Marketo, Eloqua and Kinaxis have produced terrific written content in blogs, e-books, etc., 19, 2010. Those are a few of the favorites we found in 2010. They all are very entertaining, too.

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)


Ways That Sales People Can Benefit From Using Social Media by OPEN Forum. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues. 10 Principles for B2B Sales by Better Closer. In this post, Bill Rice provides sales people with 10 principles for using social media in sales, from setting objectives and listening to creativity and tools to improve social media efficiency. Given the importance of sales-marketing alignment, this is a worthwhile read for marketers as well. s, 50?s,

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Best Social Media Stats, Facts and Marketing Research of 2010


Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. The State of the Blogosphere 2010 by Brian Solis.

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Marketing Automation Trends for 2010


In this post I want to focus on the trends in Marketing Automation for 2010. Sales & marketing alignment. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. An attached CRM system can kick the records back into a marketing automation system’s lead nurturing program and alert the assigned sales rep if the leads become active. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. In 2010 you’ll start to hear about marketing methods. predictions.

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How Do You Define a Quality Sales Opportunity?

Sales Prospecting Perspectives

During my years as an Inside Sales rep, I've always appreciated working with the young hungry territory reps willing to talk to anyone "with a pulse". On the other side of the coin, I struggled when passing leads to the veteran sales folks who wanted every opportunity completely teed up. It's unfortunate, but my experience has been that most veteran sales guys can forget how much effort goes into just getting a decision maker on the phone, let alone expect us to find the kinds of sales opportunities that they seem to think just grow on trees. What about you?

The Best B2B Marketing Ideas of 2010

Fearless Competitor

We’ll do this each December from now on. I … Continue reading → lead generation sales leadership Sales knowledge marketing funnel Management best practices Marketing Demand Generation Sales 2.0 Click to download How to Find New Customers, our remarkably popular white paper. It’s the first year of Fearless Competitor Favs – my favorite B2B marketing ideas from this past year. Remarkable content Leadership

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)


Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

Sales Enablement Danger


Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. Although marketing automation is now almost fully embraced by marketers, sales organizations are still not completely accepting of the technology benefits, nor are they trusting of marketing’s motives. Enter, the era of Sales Enablement.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. So that begs the question – what’s on the horizon specifically for B2B Marketers next year? Enjoy!

Best Twitter Guides, Tips and Tools of 2010


Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. As Mark Schaefer explains, “There are MANY benefits to Twitter besides direct sales.  Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. How can I get more retweets? by Ask Aaron Lee.

5 Sales Closing Techniques

B2B Marketing Insider

The following excerpt is certainly important to sales and comes from my colleague, Rob Krekstein. This This post also appeared recently in B2C Marketing Insider.   I have been a student of selling and sales management for more than twenty years, and I have used a grand total of five “closes” during that time. Trinity Oct 10 2010 A very good advice. Cha-ching! Happy to help.