| | | It's All About Revenue | | 2010 + Sales | 17 articles |
| Page 1 of 1 | Previous | Next | IT'S ALL ABOUT REVENUE APRIL 4, 2012 Social Business Q&A: 10 Questions with Augie Ray The former was merely the act of transacting sales on the web while the latter was bringing the benefits of the web to every corner of the enterprise. In 2010, the challenge was to get companies to stop obsessing about ROI and begin to embrace social as a necessary communication and reputation management tactics. by Joe Chernov | Tweet this One of life’s unspoken disappointments is this: Rarely do we know the extent of the difference we make in one another’s lives. Maybe it inspires, or perhaps it irritates. But it calcifies, until we do something about it. | IT'S ALL ABOUT REVENUE JUNE 3, 2011 10 Fast Facts About Groupon The company saw more than 2,000% increase in revenue between fiscal 2009 and 2010. million in 2010 and $102.7 In May of 2010, Groupon bought the European company CityDeal, which immediately added 1.9 million in online marketing in 2010. Understandably, a lot of those jobs have been sales positions. Sure, Groupon is spending big on sales and marketing. | | | | | | | IT'S ALL ABOUT REVENUE DECEMBER 16, 2011 A Very Cloudy Year: How the Cloud Drove Apps, Mobile & Social Meanwhile, 500,000 Google Android devices are being activated every day, there are more than 100 million iPhones out there, and upwards of 25 million iPads – which didn’t even exist until 2010 – have been shipped. The result is a fundamental shift in how marketers must approach prospects and enable their sales counterparts. Put another way, the cloud is creating the need for Revenue Performance Management , where marketing is aligned with sales on a common goal: driving revenue growth. Yeah, I know, cloud computing started long before 2011. Consider the stats. | IT'S ALL ABOUT REVENUE NOVEMBER 12, 2012 Is YouTube Replacing the Printed Manual? [CHART] by Andrew Stivelman | Tweet this In June of 2010, the nielsenwire published statistics on how much time people spend using social networks and blogs on a monthly basis. In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. So, how does this relate to documentation? | IT'S ALL ABOUT REVENUE DECEMBER 4, 2012 The 4 Mary Meeker Slides Every Marketer Should See Mobile accounted for 4% of Internet traffic in 2010. Sales of the Encyclopedia Britannica – once the reference point for people – have been on a steady decline since peaking in 1990, to the point that the print edition has ceased. by Jesse Noyes | Tweet this Every year, entrepreneurs, investors and businesses wait for analysis from Mary Meeker. Who is Meeker? billion. | IT'S ALL ABOUT REVENUE JUNE 28, 2011 10 Fast Facts About HomeAway million in 2010 and $52 million in first three months of 2011. in 2010 and 76.7% In 2010, 91.1% between the end of 2008 and the end of 2010. The company’s listings renewal rate was around 76% in 2010 and the first quarter of the year. Sales & Marketing. HomeAway is ramping up its sales and marketing spend as well. Enjoy! Revenue Rising. Catch 22. | | | | | | | | | -
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 12, 2012 Why Your Emails Have 5 Seconds to Load on Mobile [CHART] Around one-third of email accessed in 2010 was done using a mobile device, according to comScore. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Amar Kumar | Tweet this After working hard on creating an email campaign, crafting the perfect copy, choosing the best images, did you check to see how it would look on a mobile device? It might seem like a trivial activity, but data shows that making your email “mobile-friendly” is fast becoming a “must” on your checklist. Don’t have a panic attack. MORE >> -
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 3, 2012 What Were the Biggest B2B Marketing Disruptions of 2011? Some sense of confidence and coherence began to return to the market in 2010, as practitioners started to acclimatise to the new world, embracing things like social media and marketing automation, but the Euro zone crisis of the autumn has once more thrown things into doubt. In March, as part of the Interphex 2011 pharmaceutical convention in New York, life sciences company EMD Millipore had customers meet their sales people in front of the exhibit hall, at which time a flash mob of choreographed dancers sporting EMD Millipore costumes went into their routine. What would you add? MORE >> -
IT'S ALL ABOUT REVENUE | WEDNESDAY, FEBRUARY 1, 2012 10 Fast Facts About Facebook Between 2009 and 20120 revenue grew 154% and grew 88% between 2010 and 2011. In 2009 it was 98% and 2010 it was 95%.) Sales and marketing expense was up 132% this year for Facebook, costing $427 million. by Jesse Noyes | Tweet this We all knew the day was coming. Now it’s here. Today, Facebook filed its intention to be traded on the public markets in an IPO that could value it at $100 billion. Being the resident financial document nerd, I’ve pored through the filing to pull some fascinating Facebook facts. Here they are in all their glory. Everyday We’re Facebookin’. MORE >> -
IT'S ALL ABOUT REVENUE | SUNDAY, MAY 27, 2012 Do “Green” Companies Grow Faster? [CHART] As a proxy for reputation we took the top 100 “green” companies as ranked by a comprehensive 2011 Newsweek study and compared their cumulative growth from 2005 – 2010 against the cumulative growth of the S&P 500 for the same period. Sign Up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! by Stephen Streich | Tweet this We hear a lot from companies about being good corporate citizens and helping their communities. But what impact does a brand’s reputation have on growth? MORE >> -
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 27, 2011 What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart] As you can see, there is a spike of activity in both 2009 and 2010 right around the end of the year. Great news, as this spike corresponds to exactly when sales reps are working hard to hit their numbers! We see a massive dip in Q1 2010, with a recovery in Q3 of the same year. Sign up now for Chart of the Week to get a sales and marketing performance snapshot in your inbox every week! What End-of-Year Purchasing Behavior Means to B2B Marketing & Sales Reps [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. MORE >>
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